Gail F. Goodman's Books

Engagement Marketing

How Small Business Wins in a Socially Connected World

By: Gail F. Goodman

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Engagement Marketing

How Small Business Wins in a Socially Connected World

By: Gail F. Goodman

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

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Page Count

224

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118237110

ISBN 13

9781118237113

Social Marketing Digital Book Set

By: Jeff Korhan,Gail F. Goodman,Scott Stratten,Dan Zarrella

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Social Marketing Digital Book Set

By: Jeff Korhan,Gail F. Goodman,Scott Stratten,Dan Zarrella

A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.

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Page Count

646

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118840054

ISBN 13

9781118840054

Engagement Marketing

How Small Business Wins in a Socially Connected World

By: Gail F. Goodman

Write a review Read reviews Take a Quiz Solve Book Puzzle

Engagement Marketing

How Small Business Wins in a Socially Connected World

By: Gail F. Goodman

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N/A

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Solve jigsaw puzzle

Age

Page Count

224

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118237110

ISBN 13

9781118237113

Fresh Ideas In Letterhead & Business Card Design

By: Gail Deibler Finke

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Fresh Ideas In Letterhead & Business Card Design

By: Gail Deibler Finke

Presents 120 letterhead systems and business cards selected for their attractive, appropriate design and their innovative qualities. For each, tells the design company and personnel, describes the client and the concept, and gives production information (including cost). Annotation copyright by Book News, Inc., Portland, OR

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Age

Page Count

152

Publisher

Adams Media

Published Date

ISBN 10

0891345051

ISBN 13

9780891345053

Book's by Gail F. Goodman

Engagement Marketing

Engagement Marketing

Social Marketing Digital Book Set

Social Marketing Digital Book Set

Engagement Marketing

Engagement Marketing

Fresh Ideas In Letterhead & Business Card Design

Fresh Ideas In Letterhead & Business Card Design

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