Gabriele Troilo's Books

Marketing In Creative Industries

Value, Experience and Creativity

By: Gabriele Troilo

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Marketing In Creative Industries

Value, Experience and Creativity

By: Gabriele Troilo

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

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Page Count

384

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0230380239

ISBN 13

9780230380233

Marketing In Creative Industries

Value, Experience and Creativity

By: Gabriele Troilo

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Marketing In Creative Industries

Value, Experience and Creativity

By: Gabriele Troilo

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N/A

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Solve jigsaw puzzle

Age

Page Count

384

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0230380239

ISBN 13

9780230380233

Le novelle della Pescara

By: Gabriele D'Annunzio

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Le novelle della Pescara

By: Gabriele D'Annunzio

Il paese di Pescara è al centro della narrazione, insieme alla campagna circostante che spesso accoglie folle di persone in preda ad impulsi non controllabili. Si pensi ai contadini in rivolta nel racconto dell'Eroe, dove il nobile protagonista si getta nel fuoco mentre i poveri assediano il palazzo, all'esaltazione collettiva dei fedeli che gridano al miracolo o alla guerra tra due paesi, dai nomi immaginari di Radusa e Mascalico, ognuno dei quali cerca di imporre il proprio patrono all'altro. D'Annunzio riesce a restituire ogni minima emozione dei personaggi e una viva curiosità per le emozioni più estreme. Si va dal fanatismo della folla alla sorte disperata di molte madri, che finiscono per morire di parto o nel tentativo disperato di vedere un'ultima volta il figlio ormai lontano. La rappresentazione di scene di vita quotidiana si risolve a volte in beffe di sapore boccaccesco, ma il legame più significativo risulta quello che avvicina D'Annunzio al Verismo (Aonia edizioni).

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Page Count

208

Publisher

Lulu.com

Published Date

ISBN 10

1471641929

ISBN 13

9781471641923

Marketing Knowledge Management

Managing Knowledge in Market Oriented Companies

By: Gabriele Troilo

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Marketing Knowledge Management

Managing Knowledge in Market Oriented Companies

By: Gabriele Troilo

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in todayÕs markets, competitive advantage is achieved by companies which are knowledge-based and market oriented.

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Age

Page Count

224

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1781954372

ISBN 13

9781781954379

Book's by Gabriele Troilo

Marketing In Creative Industries

Marketing In Creative Industries

Marketing In Creative Industries

Marketing In Creative Industries

Le novelle della Pescara

Le novelle della Pescara

Marketing Knowledge Management

Marketing Knowledge Management

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