This book provides a comprehensive overview of various aspects of HR analytics. It delves into important definitions, the significance of HR analytics, methods of data collection and management, as well as specific areas such as recruitment analytics, performance management analytics, employee engagement analytics, and diversity, equity and inclusion (DEI) analytics. The book also explores ethical considerations, implementation strategies, and the role of HR analytics in workforce planning, succession planning, and employee wellness. Additionally, it discusses monitoring the impact of interventions and offers insights into the future of HR analytics. Besides, it offers a range of practical tools and templates for various applications. KEY FEATURES • Comprehensive coverage: Covers a wide range of topics related to HR analytics from the basics to more specialized areas. • Diverse tools and techniques: Includes discussions on various data analysis techniques, such as predictive analytics, machine learning, and statistical modelling. • Practical templates and forms: Inclusion of templates and forms, such as employee attitude surveys and KPI dashboards, make this book more hands-on and practical. • Ethical and legal considerations: Focusses on ethics and compliance/legal considerations for the evolving landscape of HR analytics. • Future-oriented content: Discusses on the future of HR analytics and emerging trends is a dimension of forward-looking. • Agile HR analytics: Includes Agile HR Analytics as an emerging trend. • Staying updated: Acknowledges the importance of staying updated on HR analytics trends. • Clarity and accessibility: Presents a clear, accessible, and engaging text making the book reader-friendly. • The book primarily intended to the students of business schools is equally valuable to the professionals in the field. For instructor’s resources, visit https://www.phindia.com/HR_ analytics_deepa_mukul_partha TARGET AUDIENCE • MBA — HR • Data Analytics and HR Professionals
This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
This book provides a comprehensive overview of various aspects of HR analytics. It delves into important definitions, the significance of HR analytics, methods of data collection and management, as well as specific areas such as recruitment analytics, performance management analytics, employee engagement analytics, and diversity, equity and inclusion (DEI) analytics. The book also explores ethical considerations, implementation strategies, and the role of HR analytics in workforce planning, succession planning, and employee wellness. Additionally, it discusses monitoring the impact of interventions and offers insights into the future of HR analytics. Besides, it offers a range of practical tools and templates for various applications. KEY FEATURES • Comprehensive coverage: Covers a wide range of topics related to HR analytics from the basics to more specialized areas. • Diverse tools and techniques: Includes discussions on various data analysis techniques, such as predictive analytics, machine learning, and statistical modelling. • Practical templates and forms: Inclusion of templates and forms, such as employee attitude surveys and KPI dashboards, make this book more hands-on and practical. • Ethical and legal considerations: Focusses on ethics and compliance/legal considerations for the evolving landscape of HR analytics. • Future-oriented content: Discusses on the future of HR analytics and emerging trends is a dimension of forward-looking. • Agile HR analytics: Includes Agile HR Analytics as an emerging trend. • Staying updated: Acknowledges the importance of staying updated on HR analytics trends. • Clarity and accessibility: Presents a clear, accessible, and engaging text making the book reader-friendly. • The book primarily intended to the students of business schools is equally valuable to the professionals in the field. For instructor’s resources, visit https://www.phindia.com/HR_ analytics_deepa_mukul_partha TARGET AUDIENCE • MBA — HR • Data Analytics and HR Professionals
This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
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