It is a comprehensive text designed to explain the application of Organisational Behaviour (OB) knowledge at the workplace to maximise operational efficiency through effective and efficient use of human talent to accomplish organisational growth and competitiveness. Students, managers-in-the-making, will get a taste of exciting world of OB and also gain in terms of meeting their knowledge-and-examination needs and carving out a promising professional career after completing their studies. Members of the teaching fraternity will find the text material useful in enriching their teaching-learning processes and sharpening diagnostic and problem-solving skills of their students. TARGET AUDIENCE • MBA • M.Com • BBA • B.Com
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