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From Knowledge to Intelligence

Creating Competitive Advantage in the Next Economy

By: Helen N. Rothberg,G. Scott Erickson

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From Knowledge to Intelligence

Creating Competitive Advantage in the Next Economy

By: Helen N. Rothberg,G. Scott Erickson

In the New Economy, intelligence will be essential for firms to gain competitive advantage--not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

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Page Count

380

Publisher

Routledge

Published Date

ISBN 10

0750677627

ISBN 13

9780750677622

New Methods of Market Research and Analysis

By: G. Scott Erickson

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New Methods of Market Research and Analysis

By: G. Scott Erickson

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.

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Page Count

283

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1786432692

ISBN 13

9781786432698