G. Mayer's Books

Health Literacy in Primary Care

A Clinician's Guide

By: Gloria G. Mayer, RN, EdD, FAAN,Michael Villaire, MSLM

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Health Literacy in Primary Care

A Clinician's Guide

By: Gloria G. Mayer, RN, EdD, FAAN,Michael Villaire, MSLM

Designated a Doody's Core Title! At the intersection of health care delivery and practice there lies a large area of patient care with no manual: how to provide the best care to patients who have a critically low level of comprehension and literacy. Because all patients play a central role in the outcome of their own health care, competent health care becomes almost impossible for caregivers when the boundary of low literary skills is present. In a concise and well-written format you will learn: Common myths about low literacy Examples of low health care literacy How to recognize patients with low literacy Strategies to help patients with low literacy and reduce medical errors Cultural issues in health literacy Ways to create a patient-friendly office environment How to improve patient communication Guidelines to target and overcome common problems practitioners encounter This clear, well written book is packed with examples and tips and will serve as a much needed guide for primary care providers, nurse practitioners, hospital administrators, and others who are looking for ways to improve their communication with patients and provide the most beneficial health care to their low-literacy patients.

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Page Count

309

Publisher

Springer Publishing Company

Published Date

ISBN 10

0826101070

ISBN 13

9780826101075

Embalming: History, Theory, and Practice, Fifth Edition

By: Robert G. Mayer

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Embalming: History, Theory, and Practice, Fifth Edition

By: Robert G. Mayer

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The most complete and up-to-date text on the art and science of embalming Sponsored by the American Board of Funeral Service Education Comprehensive and thoroughly updated in this fifth edition, Embalming: History, Theory, and Practice is the leading text in the field. The trusted classic covers the long history of embalming, explains embalming theory, and describes present practice, including the latest trends. Special attention has been given to the creation of a safe working environment – from the standpoint of ergonomics, personal hygiene, and the use of embalming chemicals. Expanded technical areas of the book will assist you in the preparation of the body for viewing without using standard embalming chemicals. The fifth edition is also enhanced by a full-color 12-page insert demonstrating restorative arts and mortuary cosmetology. Turn to the field’s leading text for unmatched coverage of: Legal, social, and technical considerations of embalming Health and regulatory standards Chemicals and methods Specific conditions and causes of death that influence the type of embalming Special cosmetic applications and restorative procedures Preparation of organ and tissue donors Embalming for shipping

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762

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071741399

ISBN 13

9780071741392

The New American Democracy

By: Morris P. Fiorina,Bertram D. Johnson,William G. Mayer

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The New American Democracy

By: Morris P. Fiorina,Bertram D. Johnson,William G. Mayer

With an emphasis on elections and their importance in our political system, Morris Fiorina and Paul Peterson's groundbreaking text offers a stimulating, analytical approach to American government that engages students as it gives them a unique understanding of their political system as it exists and functions today. The accessibility of instant public opinion polls, the growing influence of Internet, the ubiquitous nature of the news media, and the increasingly important role of interest groups all of which Fiorina and Peterson use to demonstrate that America is moving toward a more popular democracy have blurred the lines between campaigning and governing. Politicians today are constantly engaged in the campaign process a "permanent campaign" this has profoundly affected how our government functions today. The fifth edition of this presitgious text has been brought completely up-to-date through the second George W. Bush administration and 2006 midterm elections, includes engaging debate-style readings throughout, and is now also available in a unique "Sandbox" format that allows instructors to seamlessly blend text chapters with policy material and/or selections from the "Great Questions in Politics" series.

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Page Count

660

Publisher

Longman Publishing Group

Published Date

ISBN 10

0321430077

ISBN 13

9780321430076

Interventional Spine E-Book

An Algorithmic Approach

By: Curtis W. Slipman,Richard Derby,Frederick A. Simeone,Tom G. Mayer

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Interventional Spine E-Book

An Algorithmic Approach

By: Curtis W. Slipman,Richard Derby,Frederick A. Simeone,Tom G. Mayer

As many as 80% of patients will suffer from back pain at some point in their lifetime. It is the most common form of disability, and the second largest cause of work absenteeism. An early, proactive management approach offers the best route to minimizing these conditions. Renowned authority Curtis W. Slipman, MD and a team of multidisciplinary authorities present you with expert guidance on today's best non-surgical management methods, equipping you with the knowledge you need to offer your patients optimal pain relief. Refresh your knowledge of the basic principles that must be understood before patients with spinal pain can be properly treated. Know what to do when first-line tests and therapies fail, using practice-proven diagnostic and therapeutic algorithms. Offer your patients a full range of non-surgical treatment options, including pharmacology, physical therapy, injection techniques, ablative procedures, and percutaneous disc decompression. Make an informed surgical referral with guidance on indications, contraindications, methods, and postoperative rehabilitation. Better understand key techniques and procedures with visual guidance from more than 500 detailed illustrations.

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Page Count

1477

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437721664

ISBN 13

9781437721669

The New American Democracy

By: Morris P. Fiorina,Paul E. Peterson,Bertram Johnson,William G. Mayer

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The New American Democracy

By: Morris P. Fiorina,Paul E. Peterson,Bertram Johnson,William G. Mayer

Updated in a new 7th edition, The New American Democracy offers a stimulating, analytical approach to American government and a unique perspective on contemporary politics with an emphasis on elections and their importance in the American political system. The authors -- among the most well-known and well-respected scholars working in political science today --propose in their text that politicians today are perpetually engaged in the election process—a “permanent campaign”—which has profoundly affected how our government functions today.

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Page Count

598

Publisher

Addison-Wesley Longman

Published Date

ISBN 10

0205791344

ISBN 13

9780205791347

The Front-Loading Problem in Presidential Nominations

By: William G. Mayer,Andrew E. Busch

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The Front-Loading Problem in Presidential Nominations

By: William G. Mayer,Andrew E. Busch

The race for the White House may seem like a marathon, but the nomination process is becoming a sprint, with the starting gun fired earlier each time. Where state primaries and caucuses were once spread out over a period of three or four months, most are now crammed into a four– or five–week interval at the very beginning of the delegate selection calendar. The compression and hastening of the nomination season are changing the nature of the presidential selection process, the most visible pillar of American democracy. Despite the importance of this issue in American politics, however, too little systematic analysis has been done on the topic. This is the first book to offer a comprehensive examination of the front-loading problem in all its facets. William Mayer and Andrew Busch define the parameters of the front-loading question as well as its impact. They trace the history that shaped the current system and explain why it is such a critical element of presidential elections. Most important, the authors present a detailed analysis of all the major proposals for coping with front-loading and of the political and constitutional obstacles for reform. While they conclude that there is no easy solution to this complex issue, they identify a general direction for reform efforts. They also feel that the political parties should be the prime movers in formulating and implementing changes.

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Page Count

250

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0815796218

ISBN 13

9780815796213

The Uses and Misuses of Politics

Karl Rove and the Bush Presidency

By: William G. Mayer

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The Uses and Misuses of Politics

Karl Rove and the Bush Presidency

By: William G. Mayer

The Uses and Misuses of Politics is a detailed examination of the politics of George W. Bush’s presidency, focusing on the work—and the mistakes—of presidential political advisor Karl Rove. In his role as political advisor Karl Rove stands apart from his numerous counterparts in modern American politics in three major ways. The first measure of Rove’s distinctiveness is the totality of his direction over Bush’s political career. Simply put, George W. Bush never won an election, of any kind, in which Rove was not the dominant, even sole campaign strategist A second important difference between Karl Rove and other major presidential campaign strategists was the role that Rove played in helping formulate policy after Bush became president. In fact, Rove became the first presidential aide to both provide political advice to a sitting president while at the same time controlling the policy levers inside the White House, especially as an advocate for his own agenda in the areas of domestic policy. Finally, Karl Rove is noteworthy for the scope of his ambitions: his goal for the Bush presidency was to create a durable Republican majority that would dominate American politics for the next several decades. Even though theories of party systems and realignments have received serious challenges, Karl Rove was a believer; providing a key insight into how he approached his work with the Bush presidency. Where previous realignments were the result of historical accidents and recognized only after the fact, Karl Rove believed he could engineer the next one. In The Uses and Misuses of Politics William G. Mayer analyzes Karl Rove’s performance as presidential advisor: the roles he played, the advice he gave, and how the Republican Party fared with Rove as its principal strategist. By offering the reader a comprehensive assessment, Mayer provides valuable insight into the larger, enduring, and critical questions: What is the proper role of politics in the contemporary presidency? When does politics enhance a nation’s long-term welfare, and what does it detract from it? And what positive contributions can political advisors make to a modern-day president?

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Page Count

420

Publisher

University Press of Kansas

Published Date

ISBN 10

0700630538

ISBN 13

9780700630530

The Divided Democrats

Ideological Unity, Party Reform, And Presidential Elections

By: William G. Mayer

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The Divided Democrats

Ideological Unity, Party Reform, And Presidential Elections

By: William G. Mayer

Do Democrats have greater difficulty maintaining party unity than Republicans? William Mayer argues that they do, chiefly because the Democrats are a more ideologically diverse, less cohesive party. After extensively documenting the Democrats' traditional problems of division and disagreement, Mayer presents evidence suggesting that the Republican advantage over the Democrats has finally started to narrow—raising important questions about the future of the Republican coalition.

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Page Count

215

Publisher

Routledge

Published Date

ISBN 10

0429972504

ISBN 13

9780429972508

The Swing Voter in American Politics

By: William G. Mayer

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The Swing Voter in American Politics

By: William G. Mayer

The "swing voter" occupies a cherished place in American political lore. Candidates court swing voters, consultants target them, and pundits speculate constantly on which way they will lean. But nobody has adequately defined them as a group. What exactly is a swing voter? No one really seems to know. T he Swing Voter in American Politics fills this conceptual gap. The book brings political scientists and pollsters together to answer four basic questions: What is a swing voter? How can analysts use survey data to identify swing voters? How do swing voters differ—if at all—from the rest of the electorate? And what role do swing voters play in determining the outcomes of contemporary elections? Drawing on a wide range of sources, including American National Election Studies Data, Gallup polls, Pew Center surveys, and the National Annenberg Election Survey, the contributors track swing voters across six decades and in national and local elections. The result is an unprecedented picture of this key political group, just in time for the 2008 campaigns. Contributors include James E. Campbell (University of Buffalo), April Clark (Pew Research Center for the People & the Press), Adam Clymer (Annenberg Public Policy Center, University of Pennsylvania), Michael Dimock (Pew Research Center for the People & the Press), Juliana Menasce Horowitz (Pew Research Center for the People & the Press), Jeffrey M. Jones (Gallup Organization), Daron R. Shaw (University of Texas–Austin), Jeffrey M. Stonecash (Syracuse University), Ken Winneg (Annenberg Public Policy Center, University of Pennsylvania).

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Page Count

168

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0815755325

ISBN 13

9780815755326

Evolutionary Algorithms and Agricultural Systems

By: David G. Mayer

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Evolutionary Algorithms and Agricultural Systems

By: David G. Mayer

Evolutionary Algorithms and Agricultural Systems deals with the practical application of evolutionary algorithms to the study and management of agricultural systems. The rationale of systems research methodology is introduced, and examples listed of real-world applications. It is the integration of these agricultural systems models with optimization techniques, primarily genetic algorithms, which forms the focus of this book. The advantages are outlined, with examples of agricultural models ranging from national and industry-wide studies down to the within-farm scale. The potential problems of this approach are also discussed, along with practical methods of resolving these problems. Agricultural applications using alternate optimization techniques (gradient and direct-search methods, simulated annealing and quenching, and the tabu search strategy) are also listed and discussed. The particular problems and methodologies of these algorithms, including advantageous features that may benefit a hybrid approach or be usefully incorporated into evolutionary algorithms, are outlined. From consideration of this and the published examples, it is concluded that evolutionary algorithms are the superior method for the practical optimization of models of agricultural and natural systems. General recommendations on robust options and parameter settings for evolutionary algorithms are given for use in future studies. Evolutionary Algorithms and Agricultural Systems will prove useful to practitioners and researchers applying these methods to the optimization of agricultural or natural systems, and would also be suited as a text for systems management, applied modeling, or operations research.

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Page Count

110

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461517176

ISBN 13

9781461517177

The Changing American Mind

How and why American Public Opinion Changed Between 1960 and 1988

By: William G. Mayer

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The Changing American Mind

How and why American Public Opinion Changed Between 1960 and 1988

By: William G. Mayer

The dynamics of public opinion in America over the last three decades

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Page Count

532

Publisher

University of Michigan Press

Published Date

ISBN 10

0472064983

ISBN 13

9780472064984

The Economic Regulation of Airports

Recent Developments in Australasia, North America and Europe

By: Peter Forsyth,David W. Gillen,Andreas Knorr,Otto G. Mayer,David Starkie

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The Economic Regulation of Airports

Recent Developments in Australasia, North America and Europe

By: Peter Forsyth,David W. Gillen,Andreas Knorr,Otto G. Mayer,David Starkie

This tour d'horizon book reviews airport regulation and competition in different regions of the world and contrasts different policy perspectives. Organized in four parts, the first three examine, in turn, Australasia, North America, and Europe, while the last section looks at the institutional reforms that have taken place in these regions. The book covers the regulation of airports, and competition in different regions, as well as privatization policy, the interaction between airports and airlines, and regional economic impacts. It also examines the linkages between governance structures and forms of regulation. The book's global sweep embraces all the large aviation markets, bringing together the ideas and challenges of academic economists, airlines, airport managers, consultants and government regulators. As well as looking at different methods, degrees and paradigms of regulation it also spells out the stress-points, in a way that makes essential reading for airport operators, airline operations staff, as well as academic economists concerned with transport studies. It also offers interesting reading and important lessons for those concerned with regulation of the utility industries such as, telecommunications, water and power generation and distribution - where infrastructure can be subject to natural monopoly characteristics and where firms competing in downstream markets are dependent on the investment and operational strategies of the upstream infrastructure operator.

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Page Count

346

Publisher

Routledge

Published Date

ISBN 10

1351891162

ISBN 13

9781351891165

The Front-loading Problem in Presidential Nominations

By: William G. Mayer,Andrew Busch

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The Front-loading Problem in Presidential Nominations

By: William G. Mayer,Andrew Busch

The race for the White House may seem like a marathon, but the nomination process is becoming a sprint, with the starting gun fired earlier each time. Where state primaries and caucuses were once spread out over a period of three or four months, most are now crammed into a four- or five-week interval at the very beginning of the delegate selection calendar. The compression and hastening of the nomination season are changing the nature of the presidential selection process, the most visible pillar of American democracy. Despite the importance of this issue in American politics, however, too little systematic analysis has been done on the topic. This is the first book to offer a comprehensive examination of the front-loading problem in all its facets. William Mayer and Andrew Busch define the parameters of the front-loading question as well as its impact. They trace the history that shaped the current system and explain why it is such a critical element of presidential elections. Most important, the authors present a detailed analysis of all the major proposals for coping with front-loading and of the political and constitutional obstacles for reform. While they conclude that there is no easy solution to this complex issue, they identify a general direction for reform efforts. They also feel that the political parties should be the prime movers in formulating and implementing changes.

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Page Count

226

Publisher

Brookings Inst Press

Published Date

ISBN 10

0815755201

ISBN 13

9780815755203

What to Do when You're Having a Baby

Easy to Read - Easy to Use

By: Gloria Mayer,Gloria G. Mayer,Ann Kuklierus

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What to Do when You're Having a Baby

Easy to Read - Easy to Use

By: Gloria Mayer,Gloria G. Mayer,Ann Kuklierus

This book is to help women have healthy babies, covering every aspect of pregnancy--from preparing to become pregnant and early signs of pregnancy, to exercise, healthy eating, and common discomforts during pregnancy as well as labor and delivery"--Goodreads.com.

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212

Published Date

ISBN 10

0970124562

ISBN 13

9780970124562

The Making of the Presidential Candidates 2012

By: William G. Mayer,Jonathan Bernstein

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The Making of the Presidential Candidates 2012

By: William G. Mayer,Jonathan Bernstein

The newest installment in a quadrennial series that now spans five presidential elections, this book presents a broad overview of the presidential nomination process and showcases some of the most interesting work now being don.

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253

Published Date

ISBN 10

6613635065

ISBN 13

9786613635068

The History of Tahiti

By: Alfred G. Mayer

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The History of Tahiti

By: Alfred G. Mayer

Tahiti is situated in South Latitude 17°40' and West Longitude 149° 25'. In other words, upon the opposite side of the world from the middle of Africa, and nearly at the center of the Pacific Ocean. In outline, it is figure-8 shaped, being a twin island, consisting of two oval land masses joined by the low, narrow isthmus of Taravao. The major axis of the island extends from northwest to southeast, and is only about 37 miles long. The larger land mass, called Great Tahiti has about four times the area of Little Tahiti which lies to the southeastward. The total length of the coast line is not more than 120 miles, and the area of the whole island is only about one third that of the State of Rhode Island...

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Editions Le Mono

Published Date

ISBN 10

2366591845

ISBN 13

9782366591842

Book's by G. Mayer

Health Literacy in Primary Care

Health Literacy in Primary Care

Embalming: History, Theory, and Practice, Fifth Edition

Embalming: History, Theory, and Practice, Fifth Edition

The New American Democracy

The New American Democracy

Interventional Spine E-Book

Interventional Spine E-Book

The New American Democracy

The New American Democracy

The Front-Loading Problem in Presidential Nominations

The Front-Loading Problem in Presidential Nominations

The Uses and Misuses of Politics

The Uses and Misuses of Politics

The Divided Democrats

The Divided Democrats

The Swing Voter in American Politics

The Swing Voter in American Politics

Evolutionary Algorithms and Agricultural Systems

Evolutionary Algorithms and Agricultural Systems

The Changing American Mind

The Changing American Mind

The Economic Regulation of Airports

The Economic Regulation of Airports

The Front-loading Problem in Presidential Nominations

The Front-loading Problem in Presidential Nominations

What to Do when You're Having a Baby

What to Do when You're Having a Baby

The Making of the Presidential Candidates 2012

The Making of the Presidential Candidates 2012

The History of Tahiti

The History of Tahiti

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