G. Foxall's Books

Understanding Consumer Choice

By: G. Foxall

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Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

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Page Count

279

Publisher

Springer

Published Date

ISBN 10

0230510027

ISBN 13

9780230510029

Marketing Psychology

The Paradigm in the Wings

By: G. Foxall

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Marketing Psychology

The Paradigm in the Wings

By: G. Foxall

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

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Page Count

211

Publisher

Springer

Published Date

ISBN 10

0230375170

ISBN 13

9780230375178

The Behavioral Economics of Brand Choice

By: G. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,V. James

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The Behavioral Economics of Brand Choice

By: G. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,V. James

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

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Page Count

312

Publisher

Springer

Published Date

ISBN 10

0230596738

ISBN 13

9780230596733

Explaining Consumer Choice

By: G. Foxall

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Explaining Consumer Choice

By: G. Foxall

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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Page Count

263

Publisher

Springer

Published Date

ISBN 10

0230599796

ISBN 13

9780230599796

Book's by G. Foxall

Understanding Consumer Choice

Understanding Consumer Choice

Marketing Psychology

Marketing Psychology

The Behavioral Economics of Brand Choice

The Behavioral Economics of Brand Choice

Explaining Consumer Choice

Explaining Consumer Choice

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