For over four decades, Introduction to Operations Research has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When the first co-author received the prestigious Expository Writing Award from INFORMS for a recent edition, the award citation described the reasons for the book’s great success as follows: “Two features account for this success. First, the editions have been outstanding from students’ points of view due to excellent motivation, clear and intuitive explanations, good examples of professional practice, excellent organization of material, very useful supporting software, and appropriate but not excessive mathematics. Second, the editions have been attractive from instructors’ points of view because they repeatedly infuse state-of-the-art material with remarkable lucidity and plain language.”
The fifth edition text focuses on business situations, including prominent non-mathematical issues, the use spreadsheets, and involves model formulation and assessment more than model structuring. The text has three key elements: modeling, case studies, and spreadsheets. In addition to examples, nearly every chapter includes one or two case studies patterned after actual applications to convey the whole process of applying management science.
Introduction to Management Science, 4/e, offers a unique model approach and integrates the use of Excel. Through this approach students are better able to grasp the essential concepts covered in the course and see their utility. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in that chapter. These cases and related applications cuts across all functional areas of business and show how management science techniques apply in the business environment.
This book is about Industrial Engineering . The overall thrust of all the revision efforts has been to build upon the strengths of previous editions to more fully meet the needs of today's students. These revisions make the book even more suitable for use in a modern course that reflects contemporary practice in the field"--
Offers a case study approach and integrates the use of Excel. This book includes a chapter on the art of modeling with spreadsheets. It also includes Crystal Ball 2000 (Professional Edition), a Management Science Online Learning Center, and an Excel add-in called Alver Table for performing sensitivity analysis.
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