Frederick G. Crane's Books

Marketing for Entrepreneurs

Concepts and Applications for New Ventures

By: Frederick G. Crane

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Marketing for Entrepreneurs

Concepts and Applications for New Ventures

By: Frederick G. Crane

Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success

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Page Count

281

Publisher

SAGE Publications

Published Date

ISBN 10

1483391337

ISBN 13

9781483391335

Venturing: Innovation and Business Planning for Entrepreneurs

By: Marc H. Meyer,Frederick G. Crane

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Venturing: Innovation and Business Planning for Entrepreneurs

By: Marc H. Meyer,Frederick G. Crane

Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.

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Page Count

418

Publisher

Lulu.com

Published Date

ISBN 10

1312998423

ISBN 13

9781312998421

New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

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Page Count

441

Publisher

SAGE Publications

Published Date

ISBN 10

1452292779

ISBN 13

9781452292779

Marketing for Entrepreneurs

By: Frederick G. Crane

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Marketing for Entrepreneurs

By: Frederick G. Crane

Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.

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Page Count

265

Publisher

SAGE

Published Date

ISBN 10

1452230048

ISBN 13

9781452230047

Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

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Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

This book shows students how to build successful new enterprises: to conceive, plan, and execute on a new venture idea. Based on research findings, the authors' own experiences and their work with dozens of young entrepreneurial companies, the book shows how innovation is inextricably linked with entrepreneurship. It breaks down all the key steps necessary for success, provides in-depth cases of companies from a variety of industries (with a focus on technology firms), and includes Reader Exercises at the end of each chapter that can be used for team activities.

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Page Count

473

Publisher

SAGE Publications

Published Date

ISBN 10

1412992656

ISBN 13

9781412992657

Professional Services Marketing

Strategy and Tactics

By: William Winston,Frederick G Crane

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Professional Services Marketing

Strategy and Tactics

By: William Winston,Frederick G Crane

The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Using a step-by-step approach, this new book provides both strategic and tactical guidance for both the new and seasoned marketing careerist. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing audit. Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It explores the true meaning of communication in the professional service arena and what this means for the bottom line. A plus for professionals new to the marketing field, this practical book gives examples of professional services marketing ideas that have been put into practice successfully. Professional Services Marketing can be read in a single afternoon yet retains an encyclopedic breadth of vision and covers every major issue in the field. Specialists have already praised the work as essential and unique in the literature. It deserves consideration not only as a guide for established professionals but also as a basic text for future professionals as they prepare for their fields. Truly a practical guidebook for any professional, Professional Services Marketing shows you: a “cookbook” approach to designing a marketing plan that is easily followed how to take advantage of impression management and what it really means when to apply professional services marketing ideas that can be put to work almost immediately when to undertake internal marketing where to apply relationship marketing how to apply synchromarketing All professionals, from architects to veterinarians, will find valuable tips on marketing in this new book. Members in professional associations involved in training and professional development will also find helpful strategies for expanding their marketing capabilities, as will those teaching services and professional services courses in colleges and universities.

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Page Count

156

Publisher

Routledge

Published Date

ISBN 10

1317953150

ISBN 13

9781317953159

New Venture Creation

An Innovator′s Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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New Venture Creation

An Innovator′s Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business models, financial projections, business plans, and investor presentations. New Venture Creation is devoted to helping students develop compelling business ideas. This is based not only on the authors’ well-known research in product and service innovation, but also on their extensive experience as successful entrepreneurs and investors. In the updated Second Edition, part I guides students through six elements that comprise a clearly defined and focused venture: defining your target industry; defining your target customers; defining the needs and wants of those customers; defining winning product and service solutions; carefully designing a strong business model; determining competitive positioning, and then testing the entire concept against a small population of target customers—all before writing the plan. Think, design, test, and learn are the guiding principles. Part II then focuses on different types of investors and the process for raising capital, creating realistic financial projections, writing a concise but powerful business plan, organizing the venture team, and creating a compelling pitch that speaks to the needs and concerns of investors. The book also includes a number of independent case studies that focus on product, service, and business model innovation—all from recent ventures by students as well as recent college or master’s level graduates.

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Page Count

688

Publisher

SAGE Publications

Published Date

ISBN 10

1483323129

ISBN 13

9781483323121

New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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New Venture Creation

An Innovator's Guide to Entrepreneurship

By: Marc H. Meyer,Frederick G. Crane

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Page Count

441

Publisher

SAGE Publications

Published Date

ISBN 10

1452292779

ISBN 13

9781452292779

Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

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Entrepreneurship

An Innovator's Guide to Startups and Corporate Ventures

By: Marc H. Meyer,Frederick G. Crane

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Solve jigsaw puzzle

Age

Page Count

473

Publisher

SAGE Publications

Published Date

ISBN 10

1412992656

ISBN 13

9781412992657

Book's by Frederick G. Crane

Marketing for Entrepreneurs

Marketing for Entrepreneurs

Venturing: Innovation and Business Planning for Entrepreneurs

Venturing: Innovation and Business Planning for Entrepreneurs

New Venture Creation

New Venture Creation

Marketing for Entrepreneurs

Marketing for Entrepreneurs

Entrepreneurship

Entrepreneurship

Professional Services Marketing

Professional Services Marketing

New Venture Creation

New Venture Creation

New Venture Creation

New Venture Creation

Entrepreneurship

Entrepreneurship

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