In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
This chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter was originally published as Chapter 4 of "The Ultimate Question: Driving Good Profits and True Growth.
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips. This book will inspire you to: Adopt the best practices for creating a truly flexible workplace Refocus your strategy to prioritize the few initiatives with the greatest potential impact Navigate the challenges of role transitions--and learn how those in changing roles can get up to speed faster Implement diversity training that will help employees overcome bias and commit to improvement Overcome roadblocks during the innovation process so rapid experimentation will pay off Lead with a commitment to sustainability This collection of articles includes "The Future of Flexibility at Work," by Ellen Ernst Kossek, Patricia Gettings, and Kaumudi Misra; "Eliminate Strategic Overload," by Felix Oberholzer-Gee; "Drive Innovation with Better Decision-Making," by Linda A. Hill, Emily Tedards, and Taran Swan; "Unconscious Bias Training that Works," by Francesca Gino and Katherine Coffman; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G.S. Hardie; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "How Chinese Retailers are Reinventing the Customer Journey," by Mark J. Greeven, Katherine Xin, and George S. Yip; "The Circular Business Model," by Atalay Atasu, Céline Dumas, and Luk N. Van Wassenhove; "How to Succeed Quickly in a New Role," by Rob Cross, Greg Pryor, and David Sylvester; "Accounting for Climate Change," by Robert S. Kaplan and Karthik Ramanna; and "Persuading the Unpersuadable," by Adam Grant. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips. This book will inspire you to: Adopt the best practices for creating a truly flexible workplace Refocus your strategy to prioritize the few initiatives with the greatest potential impact Navigate the challenges of role transitions--and learn how those in changing roles can get up to speed faster Implement diversity training that will help employees overcome bias and commit to improvement Overcome roadblocks during the innovation process so rapid experimentation will pay off Lead with a commitment to sustainability This collection of articles includes "The Future of Flexibility at Work," by Ellen Ernst Kossek, Patricia Gettings, and Kaumudi Misra; "Eliminate Strategic Overload," by Felix Oberholzer-Gee; "Drive Innovation with Better Decision-Making," by Linda A. Hill, Emily Tedards, and Taran Swan; "Unconscious Bias Training that Works," by Francesca Gino and Katherine Coffman; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G.S. Hardie; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "How Chinese Retailers are Reinventing the Customer Journey," by Mark J. Greeven, Katherine Xin, and George S. Yip; "The Circular Business Model," by Atalay Atasu, Céline Dumas, and Luk N. Van Wassenhove; "How to Succeed Quickly in a New Role," by Rob Cross, Greg Pryor, and David Sylvester; "Accounting for Climate Change," by Robert S. Kaplan and Karthik Ramanna; and "Persuading the Unpersuadable," by Adam Grant. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
The completely revised and updated Third Edition of the benchmark On the Practice of Safety thoroughly covers subjects that must be mastered by anyone seeking to attain professional status in the practice of safety. Like its predecessors, the Third Edition provides a solid foundation for the study of the practice of safety in degree programs. Additionally, it serves as a basis for self-analysis by those safety professionals who seek to improve their performance, gain recognition from management for providing value, and achieve professional status. On the Practice of Safety’s distinctive essay format provides a penetrating exploration of a variety of subjects not possible in a standard reference. The Third Edition expands on the content of the former edition, adding updated statistics to reflect recent trends and developments in the field. In addition to a greatly extended chapter on quality and safety, author Fred Manuele contributes four new chapters: Heinrich Revisited: Truisms or Myths Addressing Severe Injury Potential Acceptable Risk Behavior-Based Safety Each chapter is a self-contained unit that offers comprehensive coverage of a particular topic. All of the chapters in the Third Edition reflect the increasing professional incidence of safety, occupational health, and environmental affairs falling under a common management, and address each issue accordingly.
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Featuring comprehensive coverage of the most important modern topics in organizational behaviour, this text for the junior, senior, or MBA-level OB course uses a conceptual framework to present research-based coverage of OB theories always followed by applications. Thoroughly revised, the sixth edition takes a totally up-to-date approach to the field.
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