Fred Preiss's Books

A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn,Richard Jackson Harris

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A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn,Richard Jackson Harris

A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

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Page Count

369

Publisher

Routledge

Published Date

ISBN 10

1136276580

ISBN 13

9781136276583

A Cognitive Psychology of Mass Communication

By: Richard Jackson Harris,Fred W. Sanborn

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A Cognitive Psychology of Mass Communication

By: Richard Jackson Harris,Fred W. Sanborn

In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

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Page Count

476

Publisher

Routledge

Published Date

ISBN 10

1135850380

ISBN 13

9781135850388

Lean Enterprise Value

Insights from MIT's Lean Aerospace Initiative

By: E. Murman,T. Allen,K. Bozdogan,J. Cutcher-Gershenfeld,H. McManus,D. Nightingale,E. Rebentisch,Tom Shields,Fred Stahl,Myles Walton,Joyce Warmkessel,Stanley Weiss,Sheila Widnall

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Lean Enterprise Value

Insights from MIT's Lean Aerospace Initiative

By: E. Murman,T. Allen,K. Bozdogan,J. Cutcher-Gershenfeld,H. McManus,D. Nightingale,E. Rebentisch,Tom Shields,Fred Stahl,Myles Walton,Joyce Warmkessel,Stanley Weiss,Sheila Widnall

Lean Production transformed the way that companies think about production and manufacturing. This book provides a new challenge. It arises from the work of the Lean Aerospace Initiative at MIT and provides a new agenda and bold vision for the aerospace industry to take it out of crisis. It also redefines and develops the concept of Lean as a framework for enterprise transformation and this will be relevant and critical for all industries and enterprises.

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Page Count

365

Publisher

Springer

Published Date

ISBN 10

1403907501

ISBN 13

9781403907509

Biomedical Ethics and Jewish Law

By: Fred Rosner

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Biomedical Ethics and Jewish Law

By: Fred Rosner

In addition, a number of the earlier chapters have been thoroughly revised in light of current developments. The book is an addition to the library of anyone who is concerned about the interaction between modern medicine and Jewish law in the twenty-first century."--BOOK JACKET.

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580

Publisher

KTAV Publishing House, Inc.

Published Date

ISBN 10

088125701X

ISBN 13

9780881257014

Fibroids, Menstruation, Childbirth, and Evolution

The Fascinating Story of Uterine Blood Vessels

By: Fred Burbank

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Fibroids, Menstruation, Childbirth, and Evolution

The Fascinating Story of Uterine Blood Vessels

By: Fred Burbank

In the ancestral environment, a human female typically carried at least half a dozen babies to term. The fact that modern women are able to limit the number of children they bear has dramatic consequences for the incidence of uterine fibroids, as well as the clinical care of fibroids patients. Fibroids, Menstruation, Childbirth, and Evolution explores these connections, integrating a vast amount of medical knowledge about the uterus into one volume. During pregnancy, the mother's blood prepares for an enormous hemostatic event: the delivery of the placenta. That fetal organ is the vascular link between mother and offspring. At childbirth, one-tenth of mother's cardiac output flows through the placenta, feeding the growing child. When the placenta is sheared away from its attachment to the uterus, two hundred large uteroplacental arteries are ripped apart and bleed profusely into the uterine cavity. For many hours following delivery, uterine contractions slow blood flow within the uterus, allowing the high concentration of clotting factors built up in the mother's blood during pregnancy to solidify throughout the uterine circulation and stop blood loss. Then, hours later, the tide reverses, most of these uterine blood clots dissolve, and more normal blood flow returns to the uterus. This amazing process occurs with each pregnancy. During this process, the uterus is ischemic and hypoxic. Unlike brain and heart, which can only survive minutes of decreased blood flow, the uterus can withstand dramatically diminished blood flow for hours. In fact, it is natural for this to occur once every few years. Uterine ischemia and hypoxia are a natural part of every woman's genetic makeup. In 1995 a group of French physicians discovered that it was possible to emulate the physiology of childbirth by stopping blood flow to the uterus with small plastic particles. Initially, they injected these particles to diminish blood loss during subsequent fibroid surgery. However, they soon learned that the injection of these particles was therapeutic in and of itself for women with symptomatic fibroids. Unbeknownst to this French group, earlier, in 1964, an American physician surgically occluded the uterine arteries to treat women without fibroids who had excessive monthly menstrual blood loss. Subsequent physicians have occluded the uterine arteries in various ways to treat a third common disorder, adenomyosis. Finally, these clinical successes suggest that future episodes of endometriosis may be preventable in some women treated with uterine artery closure. Dr. Fred Burbank's comprehensive book provides insight into how physicians can use uterine artery closure techniques to more effectively treat uterine disorders. In addition, his book contains short courses on magnetic resonance imaging, hemodynamics, uterine artery embolization, and the hemostatic and hemolytic systems, making it possible for readers less familiar with these complex subjects to understand the text without referring to outside sources. About the Author Dr. Burbank is an epidemiologist, a psychiatrist, a diagnostic radiologist, a cardiovascular interventionalist, and an expert in women's health. He is also an inventor-entrepreneur. For recreation, he flies, swims, and reads. For more information, please visit his bio on www.saltcreekmedical.com.

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Page Count

297

Publisher

Wheatmark, Inc.

Published Date

ISBN 10

1604941707

ISBN 13

9781604941708

Lewis's Child and Adolescent Psychiatry

A Comprehensive Textbook

By: Andrés Martin,Fred R. Volkmar,Michael H. Bloch

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Lewis's Child and Adolescent Psychiatry

A Comprehensive Textbook

By: Andrés Martin,Fred R. Volkmar,Michael H. Bloch

For 25 years, Lewis's Child and Adolescent Psychiatry has been the cornerstone of every child and adolescent psychiatrist’s library. Now, three colleagues of Dr. Lewis at the world-renowned Yale Child Study Center, have substantially updated and revised this foundational textbook for its long-awaited fifth edition, the first in ten years. Encyclopedic in scope, it continues to serve as a broad reference, deftly encompassing and integrating scientific principles, research methodologies, and everyday clinical care.

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Page Count

2821

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1496367685

ISBN 13

9781496367686

Carbon in the Geobiosphere

- Earth's Outer Shell -

By: Fred T. Mackenzie,Abraham Lerman

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Carbon in the Geobiosphere

- Earth's Outer Shell -

By: Fred T. Mackenzie,Abraham Lerman

The book covers the fundamentals of the biogeochemical behavior of carbon near the Earth’s surface. It is mainly a reference text for Earth and environmental scientists. It presents an overview of the origins and behavior of the carbon cycle and atmospheric carbon dioxide, and the human effects on them. The book can also be used for a one-semester course at an intermediate to advanced level addressing the behavior of the carbon and related cycles.

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Page Count

414

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1402042388

ISBN 13

9781402042386

Wine Analysis and Production

By: Bruce Zoecklein,Kenneth C. Fugelsang,Barry H. Gump,Fred S. Nury

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Wine Analysis and Production

By: Bruce Zoecklein,Kenneth C. Fugelsang,Barry H. Gump,Fred S. Nury

Winemaking as a form of food preseIVation is as old as civilization. Wine has been an integral component of people's daily diet since its discovery and has also played an important role in the development of society, reli gion, and culture. We are currently drinking the best wines ever produced. We are able to do this because of our increased understanding of grape growing, biochemistry and microbiology of fermentation, our use of ad vanced technology in production, and our ability to measure the various major and minor components that comprise this fascinating beverage. Historically, winemakers succeeded with slow but gradual improvements brought about by combinations of folklore, obseIVation, and luck. How ever, they also had monumental failures resulting in the necessity to dis pose of wine or convert it into distilled spirits or vinegar. It was assumed that even the most marginally drinkable wines could be marketed. This is not the case for modern producers. The costs of grapes, the technology used in production, oak barrels, corks, bottling equipment, etc. , have in creased dramatically and continue to rise. Consumers are now accustomed to supplies of inexpensive and high-quality varietals and blends; they con tinue to demand better. Modern winemakers now rely on basic science and xvi Preface xvii the systematic application of their art to produce products pleasing to the increasingly knowledgeable consumer base that enjoys wine as part of its civilized society.

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Page Count

638

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1475769679

ISBN 13

9781475769678

The John Wayne Filmography

By: Fred Landesman

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The John Wayne Filmography

By: Fred Landesman

Decades after his death, annual Gallop polls reveal that Marion Morrison is still firmly implanted among the top-ten favorite motion picture celebrities and American heroes. Most of us know this box office star as John Wayne. This comprehensive volume covers his expansive film career, from 1926 to 1976. Listed in alphabetical order are entries on films such as Angel and the Badman and Noah's Ark that exemplify the more than 170 films that the actor worked on. Each entry includes the film's date, run time, cast and crew credits, reviews, and a synopsis. Also under each entry is a special section devoted to rare information and interesting details such as where the productions were shot, budgets, costs, salaries, box-office performance, alternate casting and what competition existed for the moviegoer audience. Also included in this reference work are over 650 capsule biographies of the talent that shared the screen with the actor and worked on the productions, and over 800 contemporary reviews and commentary from such diverse sources as The New York Times, Hollywood Reporter, and Life Magazine. There is a series of five helpful Appendices: Appendix A lists films by order of their release dates; Appendix B lists Wayne's fellow actors and colleagues and tells under which entry the relevant capsule biography may be located; Appendix C offers specific review information for the films; Appendix D provides facts on the biggest box office films; and Appendix E details the most popular films on television.

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Page Count

449

Publisher

McFarland

Published Date

ISBN 10

1476609225

ISBN 13

9781476609225

Country Singer

By: Fred Preiss

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Country Singer

By: Fred Preiss

The last thing 70-year-old Ed expects when he offers Kristen a ride is to have his life entangled with that of a wannabe country singer. An odd and unlikely friendship ensues between two strangers on a long road trip. Ed, diagnosed with a terminal illness, is trying to escape his impending demise, and Kristen, 22, her rotten past. After hearing her heartbreaking story, Ed decides to help her emotionally and financially and even agrees to drive her to Las Vegas, where she hopes to make it big. Along the way, Kristen makes a great impression at several karaoke bars, and eventually catches a break in Vegas when she meets Sid, a big-time country music manager looking for a new face. After arranging for Kristen to do a special performance at the hottest nightclub in Vegas, Sid signs her on and guarantees her mega-stardom. Kristen eagerly accepts Sid’s strategy to bypass “paying her dues” and subjects her body and soul to a grueling rehearsal schedule of twelve-hour days. Amazed by Kristen’s dogged determination, Sid sets up a six-city tour, which is an enormous success, making Kristen an overnight sensation. But joy sometimes has an unwelcome component, and Kristen’s happiness is overshadowed by Ed’s deteriorating condition, just as she’s reaching mega-stardom.

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Page Count

306

Publisher

Outskirts Press

Published Date

ISBN 10

1977205291

ISBN 13

9781977205292

A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn

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A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.

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Page Count

568

Publisher

Taylor & Francis

Published Date

ISBN 10

1000640612

ISBN 13

9781000640618

Cascade Alpine Guide; Stevens Pass to Rainy Pass

Climbing & High Routes

By: Fred Beckey

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Cascade Alpine Guide; Stevens Pass to Rainy Pass

Climbing & High Routes

By: Fred Beckey

* Cascades climbing routes -- the guidebooks relied on for more than 25 years * Northwest climbing legend Fred Beckey has summited and explored hundreds of Cascade peaks * Hand-drawn maps and photos with route overlays, as well as approach information Volume II in the classic Cascade Alpine Guide series features expert information on more than 300 climbing and high routes in the Cascades. This volume covers the middle of the Cascade Range, from the foothills east of Puget Sound to Lake Chelan. You'll find geographical, historical, and geological overviews of the majestic mid-Cascade region, plus important tips on safety and backcountry usage. Legendary author/climber Fred Beckey includes technical and grade information for each route to make clear exactly what type of climb you are embarking upon.

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Page Count

404

Publisher

The Mountaineers Books

Published Date

ISBN 10

1594851557

ISBN 13

9781594851551

The Singles Dance

By: Fred Preiss

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The Singles Dance

By: Fred Preiss

The Singles Dance is a highly emotional love story of a widower entering the singles' world at the age of fifty-five. Brad finds himself in a web weaved by three women with completely different personalities, each offering him a chance to experience love again as they see it. He must choose between them, which is not an easy task since each offers a different type of love. His task is further complicated by one of his highly disapproving daughter who thinks he's betraying her deceased mother. Adding to his woes is an unexpected health issue that is about to consume him.

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Page Count

383

Publisher

Page Publishing Inc

Published Date

ISBN 10

1642140473

ISBN 13

9781642140477

How to Plan & Design Additions

By: John R. Musgrave,Fred B. Thompson,Ortho Books

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How to Plan & Design Additions

By: John R. Musgrave,Fred B. Thompson,Ortho Books

Guides to planning, designing, and financing home additions.

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Page Count

102

Publisher

Ortho Books

Published Date

ISBN 10

0897210743

ISBN 13

9780897210744

International Business

01/02

By: Fred Maidment

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International Business

01/02

By: Fred Maidment

This reader of public press articles from a cross section of periodicals covers the nature of international business; organizations and monetary systems in the international environment; foreign environments and dynamics; and how management deals with environmental forces.

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Page Count

244

Publisher

Dushkin/McGraw-Hill

Published Date

ISBN 10

0072433442

ISBN 13

9780072433449

Country Singer

By: Fred Preiss

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Country Singer

By: Fred Preiss

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Page Count

306

Publisher

Outskirts Press

Published Date

ISBN 10

1977205291

ISBN 13

9781977205292

Fred Rogers: The Last Interview

and Other Conversations

By: Fred Rogers

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Fred Rogers: The Last Interview

and Other Conversations

By: Fred Rogers

Fred Rogers's gentle spirit and passion for children's television takes center stage in this collection of interviews spanning his nearly forty-year career Nearly twenty years after his death, Fred Rogers remains a source of comfort and fond memories for generations who grew up watching Mister Rogers' Neighborhood. Over the course of his career, Rogers revolutionized children's television and changed the way experts thought about the educational power of media. But perhaps his most lasting legacy was demonstrating the power of simply being nice to other people. In this collection of interviews, including his fiery (for him) 1969 senate testimony that saved PBS and his final interview with Diane Rehm, Rogers's gentle spirit and compassionate approach to life continues to be an inspiration. An introduction by David Bianculli provides brilliantly contextualizes the interviews and offers a contemporary reading of Rogers's storied career.

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Page Count

128

Publisher

Melville House

Published Date

ISBN 10

1612198961

ISBN 13

9781612198965

The World According to Mister Rogers

Important Things to Remember

By: Fred Rogers

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The World According to Mister Rogers

Important Things to Remember

By: Fred Rogers

Experience a timeless collection of wisdom on love, friendship, respect, individuality, and honesty from the beloved PBS series Mister Rogers' Neighborhood. There are few personalities who evoke such universal feelings of warmth as Fred Rogers. An enduring presence in American homes for more than thirty years, his plainspoken wisdom continues to guide and comfort many. The World According to Mister Rogers distills the legacy and singular worldview of this beloved American figure. An inspiring collection of stories, anecdotes, and insights—with sections devoted to love, friendship, respect, individuality, and honesty—The World According to Mister Rogers reminds us that there is much more in life that unites us than divides us. Culled from Fred Rogers' speeches, program transcripts, books, letters, and interviews, along with some of his never-before-published writings, The World According to Mister Rogers is a testament to a man who served as a role model to millions—and continues to inspire us all with his legacy.

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