Fred Kraus's Books

The Myth of Excellence

Why Great Companies Never Try to Be the Best at Everything

By: Fred Crawford,Ryan Mathews

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The Myth of Excellence

Why Great Companies Never Try to Be the Best at Everything

By: Fred Crawford,Ryan Mathews

The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.

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274

Publisher

Crown Currency

Published Date

ISBN 10

0307422194

ISBN 13

9780307422194

Lewis's Child and Adolescent Psychiatry

A Comprehensive Textbook

By: Andrés Martin,Fred R. Volkmar,Michael H. Bloch

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Lewis's Child and Adolescent Psychiatry

A Comprehensive Textbook

By: Andrés Martin,Fred R. Volkmar,Michael H. Bloch

For 25 years, Lewis's Child and Adolescent Psychiatry has been the cornerstone of every child and adolescent psychiatrist’s library. Now, three colleagues of Dr. Lewis at the world-renowned Yale Child Study Center, have substantially updated and revised this foundational textbook for its long-awaited fifth edition, the first in ten years. Encyclopedic in scope, it continues to serve as a broad reference, deftly encompassing and integrating scientific principles, research methodologies, and everyday clinical care.

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2821

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1496367685

ISBN 13

9781496367686

Richard M. Weaver, 1910-1963

A Life of the Mind

By: Fred Douglas Young

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Richard M. Weaver, 1910-1963

A Life of the Mind

By: Fred Douglas Young

Young accomplishes this by using Weaver's own writings on scholarship and by discussing his most representative and significant essays and books - Ideas Have Consequences, Language Is Sermonic, and others. Young also interviews the people who were closest to Weaver: Russell Kirk; Cleanth Brooks; Clifford Amyx, an artist and intellectual; his sister Polly Weaver Beaton; and Professor Wilma R. Ebbitt, a colleague and friend during Weaver's years at the University of Chicago. Although many have associated Weaver with the Vanderbilt Agrarians and have stereotyped him as a conservative, this work makes plain that Weaver cannot be seen simply and wholly in this light. Many of the stands Weaver took, such as opposing the registration of Communists during the McCarthy era, set him apart from the conservative mainstream and made people of many different political persuasions respect his ideas.

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244

Publisher

University of Missouri Press

Published Date

ISBN 10

0826210309

ISBN 13

9780826210302

A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn,Richard Jackson Harris

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A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn,Richard Jackson Harris

A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

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369

Publisher

Routledge

Published Date

ISBN 10

1136276580

ISBN 13

9781136276583

A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn

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A Cognitive Psychology of Mass Communication

By: Fred W. Sanborn

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.

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568

Publisher

Taylor & Francis

Published Date

ISBN 10

1000640612

ISBN 13

9781000640618

First Division Band Method, Part 1 for Bells

For the Development of an Outstanding Band Program

By: Fred Weber

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First Division Band Method, Part 1 for Bells

For the Development of an Outstanding Band Program

By: Fred Weber

This is an updated edition with a new four-color cover and updated text in various places in the book that mention correlated material. The music and songs are the same. The time-honored First Division Band Method retains the same pedagogically-sound sequence of learning that has taught over 12,000,000 students the fundamentals of learning to play a band instrument.

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Alfred Music

Published Date

ISBN 10

1457450194

ISBN 13

9781457450198

Desert Arthropods: Life History Variations

By: Fred Punzo

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Desert Arthropods: Life History Variations

By: Fred Punzo

It is difficult for me to recollect a time when I was not fascinated with the very notion of a desert. Walt Disney's film, The Living Desert, which I initially saw when I was 8 years of age, provided me with my first glimpse of this wondrous yet seemingly ho stile environment. The images were hypnotic and captivating. I looked on in amazement at the promenade Cl deux of the male and female scorpions during courtship. Their rhythmic and coordinated movements as they grasped one another made them appear to glide in unis on over the surface of the sand, each individual totally absorbed with its partner. In the next minute the fern ale had suddenly and utterly transformed herself like some Jekyll and Hyde act, into an aggressive predator whose prior gregarious embrace was now a hold of death for the male. The indomitable desert grasshopper mouse, the ever sentient kit fox, the graceful shovel-nosed snake swimming in an endless sea of sand.

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248

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3662040905

ISBN 13

9783662040904

The Melchizedek Tradition

A Critical Examination of the Sources to the Fifth Century A.D. and in the Epistle to the Hebrews

By: Fred L. Horton Jr.

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The Melchizedek Tradition

A Critical Examination of the Sources to the Fifth Century A.D. and in the Epistle to the Hebrews

By: Fred L. Horton Jr.

Why was Melchizedek a minor figure, selected to represent the priesthood of Christ in the Epistle to the Hebrews?

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212

Publisher

Cambridge University Press

Published Date

ISBN 10

0521018714

ISBN 13

9780521018715

Disassembly Modeling for Assembly, Maintenance, Reuse and Recycling

By: A.J.D. (Fred) Lambert,Surendra M. Gupta

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Disassembly Modeling for Assembly, Maintenance, Reuse and Recycling

By: A.J.D. (Fred) Lambert,Surendra M. Gupta

Industry has grown to recognize the value of disassembly processes across a wide range of products. Increasing legislation that may soon require mandatory recycling of many post-consumed goods and a desire to develop more environmentally benign end-of-life processes has fueled research into this concept. Traditionally, disassembly has been viewed a

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446

Publisher

CRC Press

Published Date

ISBN 10

0203487176

ISBN 13

9780203487174

Ecology in Action

By: Fred D. Singer

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Ecology in Action

By: Fred D. Singer

Providing students with a solid understanding of core ecological concepts while explaining how ecologists raise and answer real-world questions, this second edition weaves together classic and cutting-edge case studies to bring the subject to life. It is fully updated throughout, including two chapters devoted to climate change ecology, along with extensive coverage of disease ecology, and has been designed specifically to equip students with the tools to analyze and interpret real data. Each chapter emphasizes the linkage between observations, ideas, questions, hypotheses, predictions, results, and conclusions. Additional summary sections describe the development and evolution of research programs in each of ecology's core areas, providing students with essential context. Integrated discussion questions, along with end-of-chapter questions, encourage active learning. These are supported by online resources including tutorials that teach students to use the R programming language for statistical analyses of data presented in the text.

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2074

Publisher

Cambridge University Press

Published Date

ISBN 10

1108934498

ISBN 13

9781108934497

A Bibliography of Publications on Old English Literature to the End of 1972

By: Stanley B. Greenfield,Fred C. Robinson

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A Bibliography of Publications on Old English Literature to the End of 1972

By: Stanley B. Greenfield,Fred C. Robinson

Greenfield and Robinson state in their preface that they have sought to include every book, monograph, article, note, and review published on Old English literature since the invention of printing. They have come as close to doing so as two descendants of Adam possibly can, undeterred by the trouble at Babel. (By my count, thirty different languages are represented in the bibliography, sixteen of them frequently.) Rarely has any bibliography in any other discipline equalled the thoroughness and accuracy of this one. It is a contribution for which Greenfield and Robinson will long receive from their colleagues that measure of gratitude reserved for Old English scholarship's most bounteous treasure-givers."--Carl T. Berkhout"What astonishes is how well [Greenfield and Robinson] have succeeded in what they set out to do, how uniformly excellent their volume is in all its profusion of information and detail. . . . The Bibliography will bring scholars that peculiar joy in complex intellectual work done well that only they know; it will be immensely useful, virtually indispensable--if not a vade mecum because of its size . . . then at least an enchiridion with which they will fight their battles on behalf of Beowulf and Brunanburb and the Blickling Homilies."--The Old English Newsletter"[A] volume long needed, [the Bibliography] will now become an indispensable reference work for every student of Old English literature from the beginner to the acknowledged authority."--British Book News

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Page Count

465

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1556356374

ISBN 13

9781556356377

Ecology in Action

By: Fred Singer

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Ecology in Action

By: Fred Singer

Integrates process and content of core areas of ecology using an engaging narrative, fascinating case studies, and stunning images throughout.

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721

Publisher

Cambridge University Press

Published Date

ISBN 10

110711537X

ISBN 13

9781107115378

Alien Reptiles and Amphibians

a Scientific Compendium and Analysis

By: Fred Kraus

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Alien Reptiles and Amphibians

a Scientific Compendium and Analysis

By: Fred Kraus

Transportation of species to areas outside their native ranges has been a feature of human culture for millennia. During this time such activities have largely been viewed as beneficial or inconsequential. However, it has become increasingly clear that human-caused introductions of alien biota are an ecological disruption whose consequences rival those of better-known insults like chemical pollution, habitat loss, and climate change. Indeed, the irreversible nature of most alien-species int- ductions makes them less prone to correction than many other ecological problems. Current reshuffling of species ranges is so great that the present era has been referred to by some as the “Homogocene” in an effort to reflect the unique mag- tude of the changes being made. These alien interlopers often cause considerable ecological and economic d- age where introduced. Species extinctions, food-web disruptions, community alte- tions, ecosystem conversion, changes in nutrient cycling, fisheries collapse, watershed degradation, agricultural loss, building damage, and disease epidemics are among the destructive – and frequently unpredictable – ecological and economic effects that invasive alien species can inflict. The magnitude of these damages c- tinues to grow, with virtually all environments heavily used by humans now do- nated by alien species and many “natural” areas becoming increasingly prone to alien invasion as well. Attention to this problem has increased in the past decade or so, and efforts to prevent or limit further harm are gaining wider scientific and political acceptance.

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571

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1402089465

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9781402089466

The Struggle for Public Health

Seven People Who Saved the Lives of Millions and Transformed the Way We Live

By: Fred C. Pampel

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The Struggle for Public Health

Seven People Who Saved the Lives of Millions and Transformed the Way We Live

By: Fred C. Pampel

The fascinating stories of public health innovators who overcame immense obstacles to improve the health of millions. In the nineteenth century, the scourge of deadly infectious diseases permanently receded for the first time in human history while longevity steadily improved. This progress was due in large part to advances in the public health field, including improved sanitation and cleaner water. Progress in health and longevity continued through the twentieth century, again thanks in part to public health advances in safer food, access to nursing care, an understanding of health disparities, reduced tobacco use, and a global network for vaccine distribution. In The Struggle for Public Health, Fred C. Pampel shares the stories of public health innovators who, over a period of 150 years, helped save lives and change the way we live. These engaging stories feature scientific discoveries, strong personalities, and new forms of social behavior. But these changes did not come without struggle: public health advances met vigorous resistance from vested interests in the status quo, attachment to deeply embedded but false beliefs, and the sheer difficulty of creating large-scale changes in public behavior. This well-researched and historically grounded volume chronicles the fascinating lives of seven advocates for public health progress, including a London bureaucrat who devoted his life to cleaning up filthy streets and neighborhoods, an activist nurse who provided first-rate care and health guidance to newly arrived immigrants, and the organizational genius who overcame limited funding, bureaucratic inertia, and political infighting to deliver vaccines across the world. It features public health innovations developed by Edwin Chadwick, John Snow, Harvey Wiley, Lillian Wald, W.E.B. Du Bois, Richard Doll, and D. A. Henderson. The inspiring stories in The Struggle for Public Health offer insights on past advances and the potential for future solutions that could save lives and improve the quality of life for millions of people.

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337

Publisher

JHU Press

Published Date

ISBN 10

1421447932

ISBN 13

9781421447933

Foundations of Pediatric Audiology

Identification and Assessment

By: Fred H. Bess,Judith S. Gravel

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Foundations of Pediatric Audiology

Identification and Assessment

By: Fred H. Bess,Judith S. Gravel

This book is a compilation of readings representing the basis for the practice of pediatric audiology. It contains 47 selected articles, each considered critical to understanding the fundamental principles in the field. Divided into five sections, the book covers the development of audition in infants, background information for current practice, test techniques and technology, and hearing loss in special populations. The readings in the book provide a foundation of knowledge for anyone in the field of pediatric audiology.

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513

Publisher

Plural Publishing

Published Date

ISBN 10

1597568112

ISBN 13

9781597568111

Rosen's Breast Pathology

By: Syed A. Hoda,Edi Brogi,Fred Koerner,Paul Peter Rosen

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Rosen's Breast Pathology

By: Syed A. Hoda,Edi Brogi,Fred Koerner,Paul Peter Rosen

For three editions, Rosen’s Breast Pathology has been widely recognized as the “gold standard” reference. Now in its Fourth Edition, this classic text continues its legacy of being the leading reference work on the pathology of the breast. Precise pathological diagnosis of breast disease is the most critical factor in determining treatment and establishing prognosis. The Fourth Edition of Rosen’s Breast Pathology provides the most comprehensive, updated information on diseases of the breast. Intended primarily for pathologists, the book will be an indispensible reference for all surgeons, oncologists, radiologists, radiation oncologists, as well as other physicians and medical personnel who require a thorough knowledge of breast pathology to provide optimal care for their patients. Discussions of most disease entities include clinical and radiological presentation, epidemiology, gross pathology, microscopic pathology, treatment, and prognosis. Surgical and oncological aspects of the various diseases are addressed wherever appropriate. Numerous images, a large proportion of which are new, complement the encyclopedic descriptions of the surgical pathology and cytology of diseases of the breast.

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4660

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1469870703

ISBN 13

9781469870700

Opera 101

A Complete Guide to Learning and Loving Opera

By: Fred Plotkin

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Opera 101

A Complete Guide to Learning and Loving Opera

By: Fred Plotkin

Opera is the fastest growing of all the performing arts, attracting audiences of all ages who are enthralled by the gorgeous music, vivid drama, and magnificent production values. If you've decided that the time has finally come to learn about opera and discover for yourself what it is about opera that sends your normally reserved friends into states of ecstatic abandon, this is the book for you. Opera 101 is recognized as the standard text in English for anyone who wants to become an opera lover--a clear, friendly, and truly complete handbook to learning how to listen to opera, whether on the radio, on recordings, or live at the opera house. Fred Plotkin, an internationally respected writer and teacher about opera who for many years was performance manager of the Metropolitan Opera, introduces the reader (whatever his or her level of musical knowledge) to all the elements that make up opera, including: A brief, entertaining history of opera; An explanation of key operatic concepts, from vocal types to musical conventions; Hints on the best way to approach the first opera you attend and how to best understand what is happening both offstage and on; Lists of recommended books and recordings, and the most complete traveler's guide to opera houses around the world. The major part of Opera 101 is devoted to an almost minute-by-minute analysis of eleven key operas, ranging from Verdi's thunderous masterpiece Rigoletto and Puccini's electrifying Tosca through works by Mozart, Donizetti, Rossini, Offenbach, Tchaikovsky, and Wagner, to the psychological complexities of Richard Strauss's Elektra. Once you have completed Opera 101, you will be prepared to see and hear any opera you encounter, thanks to this book's unprecedentedly detailed and enjoyable method of revealing the riches of opera.

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444

Publisher

Hachette Books

Published Date

ISBN 10

1401306004

ISBN 13

9781401306007

Writing Empirical Research Reports

A Basic Guide for Students of the Social and Behavioral Sciences

By: Melisa C. Galvan,Fred Pyrczak

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Writing Empirical Research Reports

A Basic Guide for Students of the Social and Behavioral Sciences

By: Melisa C. Galvan,Fred Pyrczak

• Designed for students who will be writing research proposals, reports, theses, and dissertations. • The 15 chapters cover 191 guidelines for effective scientific writing. The guidelines are fully illustrated with easy-to-follow examples. • The guidelines describe the types of information that should be included, how this information should be expressed, and where various types of information should be placed within a research report. • End-of-chapter questions help students master the writing process.

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Page Count

195

Publisher

Routledge

Published Date

ISBN 10

1351968629

ISBN 13

9781351968621

Derrida | Benjamin

Two Plays for the Stage

By: John Schad,Fred Dalmasso

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Derrida | Benjamin

Two Plays for the Stage

By: John Schad,Fred Dalmasso

Within the work of both Jacques Derrida and Walter Benjamin there is a buried theatricality, a theatre to-come. And in the last fifteen years there has been a growing awareness of this theatricality. To date, though, there has not been a published stage play about either Derrida or Benjamin Cue Derrida| Benjamin, a volume that brings together two tragi-comic plays which mirror each other in a host of ways – above all, in the way that the central philosophical figure is displaced, or not quite where or when we would expect to find them. In Derrida’s case, it is Oxford in 1968; in Benjamin’s case, it is somewhere (or nowhere) near London in 1948. These, then, are plays in which the philosopher is exiled, or elsewhere – not quite himself. This a volume for anyone with an eye or ear for where theatre or performance meets philosophy – students, scholars, readers, actors.

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202

Publisher

Springer Nature

Published Date

ISBN 10

3030498077

ISBN 13

9783030498078

A Cognitive Psychology of Mass Communication

By: Richard Jackson Harris,Fred W. Sanborn

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A Cognitive Psychology of Mass Communication

By: Richard Jackson Harris,Fred W. Sanborn

In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

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559

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Routledge

Published Date

ISBN 10

1135850372

ISBN 13

9781135850371

Ferri's Clinical Advisor 2013

5 Books in 1

By: Fred F. Ferri

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Ferri's Clinical Advisor 2013

5 Books in 1

By: Fred F. Ferri

With the 2013 edition of Ferri’s Clinical Advisor, you can access current diagnostic and therapeutic information on more than 700 common medical conditions faster and more effectively than ever before. Dr. Ferri’s popular "5 books in 1" format provides quick guidance on vitamin-D deficiency, statin-induced muscle syndrome, postural tachycardia syndrome (POTS), and much more. Rapidly find the answers you need with separate sections on diseases and disorders, differential diagnosis, clinical algorithms, laboratory results, and clinical preventive services, plus an at-a-glance format that uses cross-references, outlines, bullets, tables, boxes, and algorithms to expedite reference. Review normal values and interpret results for more than 200 lab tests. Get the insurance billing codes you require, including ICD-9-CM codes, to expedite insurance reimbursements. Improve your practice’s efficiency with cost-effective referral and consultation guidelines. Identify and treat a broader range of disorders with 25 new topics in the Diseases & Disorders section, including vitamin-D deficiency, oral cancer, hypovitaminosis, sarcoma, hyperemesis in pregnancy, androgen deficiency in the elderly male, statin-induced muscle syndrome, and more. Improve your interpretation of presenting symptoms with 41 new topics and 7 new references in the Differential Diagnosis section.

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3003

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

032308432X

ISBN 13

9780323084321

Textbook of Polymer Science

By: Fred W. Billmeyer

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Textbook of Polymer Science

By: Fred W. Billmeyer

This Third Edition of the classic, best-selling polymer science textbook surveys theory and practice of all major phases of polymer science, engineering, and technology, including polymerization, solution theory, fractionation and molecular-weight measurement, solid-state properties, structure-property relationships, and the preparation, fabrication and properties of commercially-important plastics, fibers, and elastomers.

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598

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471031968

ISBN 13

9780471031963

How Does Analysis Cure?

Essays on a Psychoanalytic Method, Psychoanalytic Organizations and Psychoanalysts

By: Fred Busch

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How Does Analysis Cure?

Essays on a Psychoanalytic Method, Psychoanalytic Organizations and Psychoanalysts

By: Fred Busch

Building upon 50 years of clinical experience, Fred Busch addresses a central question facing all psychoanalysts: What is essential to a psychoanalytic curative process, and what are the methods of working that can bring this about? This book investigates the analytic relationship as a process of giving patients the freedom to think the unthinkable (to build representations) and change repeated patterns of action into the possibility of reflection. This entails careful examination of central psychoanalytic concepts such as transference, resistances, and the ethics of countertransference as a guide to a patient’s unconscious, in addition to newer ideas, such as the notion of the analyst as a memory keeper of patients’ lost objects. In its final part, the book presents observations on how analysts function as part of analytic organizations, and the various roles they take on to develop an “analytic identity”. Continuing decades of significant theoretical work on clinical concepts, this book offers a unique perspective on how psychoanalysts and psychotherapists can work effectively to achieve the best possible outcomes for their patients.

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170

Publisher

Taylor & Francis

Published Date

ISBN 10

1040094155

ISBN 13

9781040094150

Meteorological Measurement Systems

By: Fred V. Brock,Scott J. Richardson

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Meteorological Measurement Systems

By: Fred V. Brock,Scott J. Richardson

This book treats instrumentation used in meteorological surface systems, both on the synoptic scale and the mesoscale, and the instrumentation used in upper air soundings. The text includes material on first- and second-order differential equations as applied to instrument dynamic performance, and required solutions are developed. Sensor physics are emphasized in order to explain how sensors work and to explore the strengths and weaknesses of each design type. The book is organized according to sensor type and function (temperature, humidity, and wind sensors, for example), though several unifying themes are developed for each sensor. Functional diagrams are used to portray sensors as a set of logical functions, and static sensitivity is derived from a sensor's transfer equation, focusing attention on sensor physics and on ways in which particular designs might be improved. Sensor performance specifications are explored, helping to compare various instruments and to tell users what to expect as a reasonable level of performance. Finally, the text examines the critical area of environmental exposure of instruments. In a well-designed, properly installed, and well-maintained meteorological measurement system, exposure problems are usually the largest source of error, making this chapter one of the most useful sections of the book.

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304

Publisher

Oxford University Press

Published Date

ISBN 10

0190285451

ISBN 13

9780190285456

Book's by Fred Kraus

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