Frank T. Piller's Books

Handbook of Research in Mass Customization and Personalization

By: Frank T. Piller

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Handbook of Research in Mass Customization and Personalization

By: Frank T. Piller

A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

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Page Count

1147

Publisher

World Scientific

Published Date

ISBN 10

9814280283

ISBN 13

9789814280280

Research in Mass Customization and Personalization

Strategies and Concepts - Applications and Cases

By: Mitchell,Frank T. Piller

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Research in Mass Customization and Personalization

Strategies and Concepts - Applications and Cases

By: Mitchell,Frank T. Piller

A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.

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Page Count

602

Publisher

World Scientific

Published Date

ISBN 10

9814280259

ISBN 13

9789814280259

Discontinuous Innovation: Learning To Manage The Unexpected

By: Peter Augsdorfer,John Bessant,Kathrin Moslein,Bettina Von Stamm,Frank T Piller

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Discontinuous Innovation: Learning To Manage The Unexpected

By: Peter Augsdorfer,John Bessant,Kathrin Moslein,Bettina Von Stamm,Frank T Piller

This book is based on the findings, issues and questions related to an ongoing decade-old research project named the Innovation Lab (www.innovation-lab.org). The research project focuses on discontinuous innovation in more than thirteen countries, most of which are European, and provides useful insights into its different challenges. It also raises several questions related to the subject, some of which are: how do firms pick up weak signals on emerging — and possibly radically different — innovation? What should firms do when these weak signals hit their “mainstream” process? What are the criteria for allocating resources to a strategic innovation project? What actions should firms take to avoid being left out by the “corporate immune system”? How should firms organize projects that often break existing rules and require new rules to be created?This book attempts to provide answers to the above mentioned questions by gathering information from the research project and also from firms that have tried exploring various ideas, models and insights to tackle discontinuous innovation. Written in a simple and accessible manner, this book will be of interest to both practitioners and academics alike.

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Page Count

459

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

1783263881

ISBN 13

9781783263882

Book's by Frank T. Piller

Handbook of Research in Mass Customization and Personalization

Handbook of Research in Mass Customization and Personalization

Research in Mass Customization and Personalization

Research in Mass Customization and Personalization

Discontinuous Innovation: Learning To Manage The Unexpected

Discontinuous Innovation: Learning To Manage The Unexpected

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