Before you start fundraising, read this book. It will help you organise your thinking, your process and your plan.This Guide brings together many of the necessary elements of fundraising and for those new to it will help you organise your ideas before starting to approach donors. For those with experience it will be an excellent review and checklist of ideas.Preparation for Fundraising looks at the types of donors, types of fundraising activities, types of opportunities available and brings them together with planning and strategic thinking in order to provide a complete guide to the fundraising process.
Every organisation wants large donations from wealthy individuals. This Guide gives you the steps necessary to make that desire a reality.In logical sequence, the Guide takes you through:Researching - ascertaining individuals' capacity to give, connections to your organisation and propensity to give to you.Friend-Raising - opportunities to inform strangers about what and who you are, what good work you do, how much you are willing to listen as well as talk, and what the defined need is for your organisation.Communicating - how to communicate effectively and appropriately with donors and prospective donors.Approaching - the actual solicitation and preparation for same.Stewardship - ensuring the donor remains a friend and supporter.
Fundraising comes down to the moment when the fundraiser asks the donor for the donation. Use the valuable advice in this Guide to ensure you're properly prepared and ready for the crucial "Ask".Focusing on research, preparation and information, the Guide ensures that no fundraiser sits in a room with a prospective donor without all the ammunition possible to ensure a successful outcome.
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