Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
The 5-Minute Clinical Consult provides rapid-access information on the diagnosis, treatment, medications, follow-up, and associated conditions of more than 700 medical conditions. Organized alphabetically by diagnosis, this best-selling clinical reference continues to present brief, bulleted points on disease topics in a consistent templated format.
Make quick and accurate diagnoses and treatment decisions at the point of care with this bestselling guide! The 5-Minute Clinical Consult 2017 is a practical and useful resource for primary care clinicians, as well as those in family medicine, emergency medicine, nursing, and pediatrics. Using a three-column, bulleted format, the print edition provides rapid access to diagnosis, treatment, medications, follow-up, and associated factors for more than 800 diseases and conditions, plus 225 diagnostic and therapeutic algorithms.
Practical and highly organized, The5-Minute Clinical Consult 2023 provides rapid access to the diagnosis, treatment, medications, follow-up, and associated conditions for more than 540 disease and condition topics to help you make accurate decisions at the point of care. Organized alphabetically by diagnosis, it presents brief, bulleted points in a templated format and contains more than 100 diagnostic and therapeutic algorithms. Edited by Frank J. Domino, Robert A. Baldor, Kathleen A. Barry, Jeremy Golding, and Mark B. Stephens, this up-to-date, bestselling reference delivers maximum clinical confidence as efficiently as possible, allowing you to focus your valuable time on providing high-quality care to your patients.
Make the most effective diagnostic and therapeutic decisions quickly and efficiently! A best seller for over 25 years, The 5-Minute Clinical Consult 2019 is a practical, highly organized resource for clinicians in primary care, family medicine, emergency medicine, nursing, and pediatrics. It provides rapid access to guidance on diagnosis, treatment, medications, follow-up, and associated factors for more than 540 diseases and conditions. The 5-Minute Clinical Consult 2019 is designed to deliver maximum clinical confidence as efficiently as possible...allowing you to focus your valuable time on giving your patients the best possible care. Get quick access to all-new topics, including Advance Care Planning, Geriatric Care, and Medical Marijuana. Find the answers you need quickly thanks to an intuitive, at-a-glance format, with concise, bulleted text; hundreds of diagnostic and therapeutic algorithms; ICD-10 codes, DSM-5 criteria; and much more. Make confident decisions aided by current evidence-based designations in each topic.
Education policy provides a fertile ground for analyzing the perennial tug-of-war between interest groups and public officials. Baumgartner considers thirty examples of French education policymaking during the early 1980s using a combination of documentary evidence, interviews with more than 100 politicians, civil servants, members of parliament, union and interest group leaders, and a thorough analysis of press coverage of education topics.
The 5-Minute Clinical Consult Standard 2016, 24th Edition, provides rapid-access in a quick-reference print format. It delivers diagnosis, treatment, medications, follow-up, and associated factors for a broad range of diseases and conditions. Organized alphabetically by diagnosis, this best-selling clinical reference continues to present brief, bulleted information on disease topics in a consistent and reader-friendly three-column format. The 5-Minute Clinical Consult Standard 2016, 24th Edition provides: 650+ commonly encountered diseases and disorders 150+ Treatment and diagnostic algorithms ICD10 Codes Current evidence-based designations highlighted in each topic A revised and updated Health Maintenance section The Health Maintenance 1-page summaries, based on the US Preventive Services Task Force recommendations
The University of Massachusetts Lowell owes its origins to two institutions founded in the 1890s. In 1894, the state authorized the founding of the Lowell Normal School, an institution that trained teachers for the state's public school system. In 1895, the state also authorized the founding of Lowell Textile School to encourage research in new technologies related to textile manufacture. Over the decades, the two schools on opposite sides of the Merrimack River grew. Lowell Normal became Lowell Teacher's College in 1932 and then Lowell State College in 1960, and Lowell Textile became Lowell Technological Institute in 1953. In 1975, the state merged the two institutions to form the University of Lowell, which, in 1991, became part of the UMass system. University of Massachusetts Lowell: 125 Years draws from a rich array of historical images to honor the school's past and present and preserve the memory of students, faculty, staff, buildings, and events.
Practical and highly organized, The 5-Minute Clinical Consult 2022 provides rapid access to the diagnosis, treatment, medications, follow-up, and associated conditions for more than 540 disease and condition topics to help you make accurate decisions at the point of care. Organized alphabetically by diagnosis, it presents brief, bulleted points in a templated format, and contains more than 100 diagnostic and therapeutic algorithms. This up-to-date, bestselling reference delivers maximum clinical confidence as efficiently as possible, allowing you to focus your valuable time on providing high-quality care to your patients.
Practical and highly organized, The 5-Minute Clinical Consult 2021 is a reliable, go-to resource for primary care physicians, nurse practitioners, and physician assistants. This bestselling title provides rapid access to guidance on diagnosis, treatment, medications, follow-up, and associated factors for more than 540 diseases and conditions. The 5-Minute Clinical Consult 2021 delivers clinical confidence efficiently, allowing you to focus your valuable time on giving your patients the best possible care. Written by esteemed internal medicine and family medicine practitioners and published by the leading publisher in medical content, The 5-Minute Clinical Consult 2021, 29th Edition is your best resource for patient care.
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1975.
Information is regarded as a distinguishing feature of our world. Where once economies were built on industry and conquest, we are now part of a global information economy. Pervasive media, expanding information occupations and the development of the internet convince many that living in an Information Society is the destiny of us all. Coping in an era of information flows, of virtual relationships and breakneck change poses challenges to one and all. In Theories of the Information Society Frank Webster sets out to make sense of the information explosion, taking a sceptical look at what thinkers mean when they refer to the Information Society, and critically examining the major post-war approaches to informational development. The fourth edition of this classic study brings it up to date with new research and with social and technological changes – from the ‘Twitter Revolutions’ of North Africa, to financial crises that introduced the worst recession in a life time, to the emergence of social media and blogging – and reassesses the work of key theorists in the light of these changes. More outspoken than in previous editions, Webster urges abandonment of Information Society scenarios, preferring analysis of the informatization of long-established relationships. This interdisciplinary book is essential reading for those trying to make sense of social and technological change in the post-war era. It addresses issues of central concern to students of sociology, politics, geography, communications, information science, cultural studies, computing and librarianship.
A uniquely accessible text on environmental modeling designed for both students and industry personnel Pollutant fate and modeling are becoming increasingly important in both regulatory and scientific areas. However,the complexity of the software and models often act as an inhibitor to the advancement of water quality science. A Basic Introduction to Pollutant Fate and Transport fills the need for a basic instructional tool for students and environmental professionals who lack the rigorous mathematical background necessary to derive the governing fate and transport equations. Taking a refreshingly simple approach to the subject that requires only a basic knowledge of algebra and first-year college chemistry, the book presents and integrates all of the aspects of fate and transport, including chemistry, modeling, risk assessment, and relevant environmental legislation; approaching each topic first conceptually before introducing the math necessary to model it. The first half of the book is dedicated to the chemistry and physics behind the fate and transport models, while the second half teaches and reinforces the logical concepts underlying fate and transport modeling. This better prepares students for support jobs in the environmental arena surrounding chemical industry and Superfund sites. Contributing to the book's ease of use are: An extremely user-friendly software program, Fate, which uses basic models to predict the fate and transport of pollutants in lakes, rivers, groundwater, and atmospheric systems The use of "canned" models to evaluate the importance of model parameters and sensitivity analysis A wealth of easy-to-understand examples and problems A chapter on environmental legislation in the United States and Europe A set of lab exercises, as well as a downloadable set of teaching aids A much-needed basic text for contemporary hydrology or environmental chemistry courses and support courses forthe environmental industry, this is a valuable desk reference for educators and industry professionals.
The only text to cover the full range of adult cardiac, thoracic, and pediatric chest surgery, Sabiston and Spencer Surgery of the Chest provides unparalleled guidance in a single, two-volume resource. This gold standard reference, edited by Drs. Frank Sellke, Pedro del Nido, and Scott Swanson, covers today’s most important knowledge and techniques in cardiac and thoracic surgery—the information you need for specialty board review and for day-to-day surgical practice. Meticulously organized so that you can quickly find expert information on open and endoscopic surgical techniques, this 10th Edition is an essential resource not only for all cardiothoracic surgeons, but also for physicians, residents, and students concerned with diseases of the chest. Features short, focused chapters divided into three major sections: Adult Cardiac Surgery, Pediatric Cardiac Surgery, and Thoracic Surgery. Presents the knowledge and expertise of global experts who provide a comprehensive view of the entire specialty. Provides full-color coverage throughout, helping you visualize challenging surgical techniques and procedures and navigate the text efficiently. Includes new chapters on dissection complications and percutaneous treatment of mitral and tricuspid valve disease. Offers extensively revised or rewritten chapters on surgical revascularization, acute dissection, vascular physiology, the latest innovations in minimally invasive cardiothoracic surgery and percutaneous devices, the molecular biology of thoracic malignancy, robotics in chest surgery, congenital valve reconstructions, novel hybrid procedures in pediatric cardiac surgery, and 3D visualization of cardiac anatomy for surgical procedure planning. Keeps you up to date with the latest developments in cardiothoracic imaging and diagnosis. Provides access to more than 30 surgical videos online, and features new figures, tables, and illustrations throughout.
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