Franck Cochoy's Books

On The Origins of Self-Service

By: Franck Cochoy

Write a review Read reviews Take a Quiz Solve Book Puzzle

On The Origins of Self-Service

By: Franck Cochoy

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace. This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

239

Publisher

Routledge

Published Date

ISBN 10

1317449754

ISBN 13

9781317449751

On The Origins of Self-Service

By: Franck Cochoy

Write a review Read reviews Take a Quiz Solve Book Puzzle

On The Origins of Self-Service

By: Franck Cochoy

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

277

Publisher

Routledge

Published Date

ISBN 10

1317449746

ISBN 13

9781317449744

Fixing Prices

A Century of Setting, Posting and Adjusting Retail Prices

By: Franck Cochoy,Johan Hagberg,Hans Kjellberg

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fixing Prices

A Century of Setting, Posting and Adjusting Retail Prices

By: Franck Cochoy,Johan Hagberg,Hans Kjellberg

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

242

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1803929251

ISBN 13

9781803929255

Fixing Prices

A Century of Setting, Posting and Adjusting Retail Prices

By: FRANCK. HAGBERG COCHOY (JOHAN. KJELLBERG, HANS.),Johan Hagberg,Hans Kjellberg

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fixing Prices

A Century of Setting, Posting and Adjusting Retail Prices

By: FRANCK. HAGBERG COCHOY (JOHAN. KJELLBERG, HANS.),Johan Hagberg,Hans Kjellberg

Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the anthropology and sociology of valuation practices by concentrating on the way prices are fabricated. Fixing Prices examines the relationship between everyday price display innovations, such as price tag devices, and wider market changes, including the introduction of price regulations about price display and item pricing. Investigating the historical development of price display, the book demonstrates the extent to which the materiality of prices contributes to the creation of different price-based valuation tactics. Offering a historical perspective on pricing in the US retail sector, this unique book will prove invaluable to students of marketing, economic sociology, and industrial economics. It will also benefit industry professionals wanting to expand their knowledge surrounding pricing procedures.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

N/A

Published Date

ISBN 10

1035343029

ISBN 13

9781035343027

Book's by Franck Cochoy

On The Origins of Self-Service

On The Origins of Self-Service

On The Origins of Self-Service

On The Origins of Self-Service

Fixing Prices

Fixing Prices

Fixing Prices

Fixing Prices

Username

Password

Username

Password

Password again

Birthday

Email