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Advertising Management

By: Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

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Advertising Management

By: Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

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Page Count

318

Publisher

Routledge

Published Date

ISBN 10

1317477642

ISBN 13

9781317477648

Advertising Management

By: Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

Write a review Read reviews Take a Quiz Solve Book Puzzle

Advertising Management

By: Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Average ratings

N/A

5

0%

4

0%

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0%

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0%

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Age

Page Count

231

Publisher

Routledge

Published Date

ISBN 10

1317477650

ISBN 13

9781317477655