Florian Zettelmeyer's Books

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

By: Eric Anderson,Florian Zettelmeyer

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Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

By: Eric Anderson,Florian Zettelmeyer

Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.

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Page Count

353

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1260459152

ISBN 13

9781260459159

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

By: Eric Anderson,Florian Zettelmeyer

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Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

By: Eric Anderson,Florian Zettelmeyer

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

353

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1260459152

ISBN 13

9781260459159

CDK Digital Marketing

Addressing Channel Conflict with Data Analytics

By: Florian Zettelmeyer,Greg Merkley

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CDK Digital Marketing

Addressing Channel Conflict with Data Analytics

By: Florian Zettelmeyer,Greg Merkley

Four years into a five-year contract with General Motors to be the exclusive website vendor to its U.S. network of more than 4,000 dealers, CDK Digital faced a crucial contract renewal at the end of 2012. The case follows Melissa McCann, director of strategic marketing, and Chris Reed, CMO, as they prepared for a critical meeting in July 2011: a presentation to the customer relationship management (CRM) subcommittee of the Chevrolet dealer council. Although GM dealers, like all auto dealers in the United States, were independent franchisees, GM saw the renewal of CDK Digital's exclusive contract as a collaborative decision between dealers and GM. According to Ed Vogt, GM's executive in charge of the renewal, if the dealer councils said no, the contract would not be renewed. This case challenges students to use CDK's big data and analytics capabilities to address the inherent conflict between dealers and manufacturers: when marketing to potential customers, manufacturers wanted consistency across dealer websites to maximize sales of their targeted brands, while dealers wanted flexibility to sell what they had in inventory. After analyzing the case, students will be able to: - Demonstrate how big data and analytics can be used to solve channel conflict - Explain how franchisors and franchisees have different perspectives on the value of data on retail operations - Recognize benefits of big data and analytics beyond the obvious potential improvements to marketing and operational effectiveness - Articulate the value of data analytics for channel management - Appraise the benefits of real-time website customization.

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ISBN 10

1473969654

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9781473969650

Book's by Florian Zettelmeyer

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

CDK Digital Marketing

CDK Digital Marketing

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