Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, Deakin University (Faculty of Business and Law), course: Marketing Management, language: English, abstract: What comes first to your mind when you hear the names Sony and Nintendo? Maybe you associate them as the two huge players on the video console market which dominate this segment. So what happens if the giant of the software industry, Microsoft, steps into a so far protected territory and introduces a perfect planned marketing campaign that brings the green Xbox-logo in everybody’s mind? Considering that Microsoft is a very aggressive and well financially equipped company, therefore one of the most successful in the world, you can expect a major showdown. But what will happen to the customer who should be the driving force of the ma rketing effort of those players?
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: High Distinction, Deakin University (Faculty of Business and Law), course: Marketing Management, language: English, abstract: By launching the game console Xbox, Microsoft did not only introduce a new product but stepped into a totally new market where there company did not have any experience yet. Although they had a huge marketing budget, they focused on spending it as effective as possible. Therefore Microsoft’s marketing team had to find out, who their target customers are and with what marketing strategy they could reach their challenging goal to become leader in the game console market. But has their way of segmenting the market and choosing a marketing mix for the Xbox really been successful? The Marketing concept consists of three principles that hold that achieving organizational objectives require determining needs and wants of targets markets and delivering the desired satisfactions more effectively and efficiently than competitors do (Hoffman et al 2003, pp.10-11). Microsoft took advantage of all three principles. Microsoft did put enormous effort in identifying potential customers’ needs. The research was concentrated on so called “hardcore gamers” who spend more than 25 hours playing a week. This group was seen as early adopters as well as opinion-leaders. Of high importance were an appealing design to young customers and performance like speed of the console and high quality of audio and graphics. [...]
A deep history of storytelling as a civic agency, recalibrating literature’s political role for the twenty-first century Why did short narrative forms like the novella, fable, and fairy tale suddenly emerge around 1800 as genres symptomatic of literature’s role in life and society? In order to explain their rapid ascent to such importance, Florian Fuchs identifies an essential role of literature, a role traditionally performed within classical civic discourse of storytelling, by looking at new or updated forms of this civic practice in modernity. Fuchs's focus in this groundbreaking book is on the fate of topical speech, on what is exchanged between participants in argument or conversation as opposed to rhetorical speech, which emanates from and ensures political authority. He shows how after the decline of the Ars topica in the eighteenth century, various forms of literary speech took up the role of topical speech that Aristotle had originally identified. Thus, his book outlines a genealogy of various literary short forms—from fable, fairy tale, and novella to twenty-first century video storytelling—that attempted on both "high" and "low" levels of culture to exercise again the social function of topical speech. Some of the specific texts analyzed include the novellas of Theodor Storm and the novella-like lettre de cachet, proverbial fictions of Gustave Flaubert and Gottfried Keller, the fairy tale as rediscovered by Vladimir Propp and Walter Benjamin, the epiphanies of James Joyce, and the video narratives of Hito Steyerl.
The pioneering work of Pierre de Fermat has attracted the attention of mathematicians for over 350 years. This book provides an overview of the many properties of Fermat numbers and demonstrates their applications in areas such as number theory, probability theory, geometry, and signal processing. It is an ideal introduction to the basic mathematical ideas and algebraic methods connected with the Fermat numbers.
Organometallic chemistry belongs to the most rapidly developing area of chemistry today. This is due to the fact that research dealing with the structure of compounds and chemical bonding has been greatly intensified in recent years. Additionally, organometallic compounds have been widely utilized in catalysis, organic synthesis, electronics, etc. This book is based on my lectures concerning basic organometallic chemistry for fourth and fifth year chemistry students and on my lectures concerning advanced organometallic chemistry and homogeneous catalysis for Ph.D. graduate students. Many recent developments in the area of organometallic chemistry as weIl as homogeneous catalysis are presented. Essential research results dealing with a given class of organometallic compounds are discussed briefly. Results of physicochemical research methods of various organometallic compounds as weIl as their synthesis, properties, structures, reactivities, and applications are discussed more thoroughly. The selection of tabulated data is arbitrary because, often, it has been impossible to avoid omissions. Nevertheless, these data can be very helpful in understanding properties of organometaIlic compounds and their reactivities. All physical data are given in SI units; the interatomic distances are given in pm units in figures and tables. I am indebted to Professor S. A. Duraj for translating and editing this book. His remarks, discussions, and suggestions are greatly appreciated. I also express gratitude to Virginia E. Duraj for editing and proofreading.
Florian Zainhofer uses the theory of life cycle investing as a framework to study the implications of a potential BVG individualization. He proposes a model adapted to Swiss conditions and parameterized with estimated Swiss earnings dynamics.
Why do we speak the way we do? What are the social factors that influence our choices of expression? This best-selling introduction to the study of language and society encourages students to think about these fundamental questions, asking how and why we select from the vast range of different words, accents, varieties and languages available to us. In this new and updated edition, students are taken step-by-step through the analysis of linguistic expressions, speech varieties and languages in complex settings. Enriched with recent findings from different languages and speech communities around the world, this comprehensive textbook equips students with knowledge of the main concepts and gives them a coherent view of the complex interaction of language and society. • 'Questions for Discussion' help students understand how speakers' choices are conditioned by the society in which they live • New to this edition is a rich repertoire of online resources and further reading, enabling students to investigate more deeply and advance their learning • Includes a topical new chapter on research ethics, guiding students on the ethical questions involved in sociolinguistic research.
Little do we reliably know about the Mott transition, and we are far from a complete understanding of the metal --insulator transition due to electr- electron interactions. Mott summarized his basic ideas on the subject in his wonderful book Metal--Insulator nansitions that first appeared in 1974 11. 1). In his view, a Motk insulator displays a gap for charge-carrying excitations due to electron cowelations, whose importance is expressed by the presence of local magnetic moments regardless of whether or not they are ordered. Since the subject is far from being settled, different opinions on specific aspects of the Mott transition still persist. This book naturally embodies my own understanding of the phenomenon, inspired by the work of the late Sir Kevill Mott. The purpose of this book is twofold: first, to give a detailed presen- tion of the basic theoretical concopts for Mott insulators and, second, to test these ideas against the results from model calculations. For this purpose the Hubbard model and some of its derivatives are best suited. The Hubbard model describes a Mott transition with a mere minimum of tunable par- eters, and various exact statements and even exact solutions exist in certain limiting cases. Exact solutions not only allow us to test our basic ideas, but also help to assess the quality of approxin~ate theories for correlated electron systems.
This book explores the prospects of rivaling ontological and epistemic interpretations of quantum mechanics (QM). It concludes with a suggestion for how to interpret QM from an epistemological point of view and with a Kantian touch. It thus refines, extends, and combines existing approaches in a similar direction. The author first looks at current, hotly debated ontological interpretations. These include hidden variables-approaches, Bohmian mechanics, collapse interpretations, and the many worlds interpretation. He demonstrates why none of these ontological interpretations can claim to be the clear winner amongst its rivals. Next, coverage explores the possibility of interpreting QM in terms of knowledge but without the assumption of hidden variables. It examines QBism as well as Healey’s pragmatist view. The author finds both interpretations or programs appealing, but still wanting in certain respects. As a result, he then goes on to advance a genuine proposal as to how to interpret QM from the perspective of an internal realism in the sense of Putnam and Kant. The book also includes two philosophical interludes. One details the notions of probability and realism. The other highlights the connections between the notions of locality, causality, and reality in the context of violations of Bell-type inequalities.
The result of decades of research by a pioneer in the field, this is the first book to deal exclusively with achieving high-performance metal-polymer composites by chemical bonding. Covering both the academic and practical aspects, the author focuses on the chemistry of interfaces between metals and polymers with a particular emphasis on the chemical bonding between the different materials. He elucidates the various approaches to obtaining a stable interface, including, but not limited to, thermodynamically driven redox reactions, bond protection to prevent hydrolysis, the introduction of barrier layers, and stabilization by spacer molecules. Throughout, chemical bonding is promoted as a simple and economically viable alternative to adhesion based on reversible weak physical interaction. Consequently, the text equips readers with the practical tools necessary for designing high-strength metal-polymer composites with such desired properties as resilience, flexibility, rigidity or degradation resistance.
Identity has become one of the most widely used terms today, appearing in many different contexts. Anything and everything has an identity, and identity crises have become almost equally pervasive. Yet 'identity' is extremely versatile, meaning different things to different people and in different scientific disciplines. To many its meaning seems self-evident, since its various uses share common features, so often the term is used without a definition of what, exactly, is meant by it. This provokes the core question: What exactly is identity? In this Very Short Introduction Florian Coulmas provides a survey of the many faces of the concept of identity, and discusses its significance and varied meanings in the fields of philosophy, sociology, and psychology, as well as politics and law. Tracing our concern with identity to its deep roots in Europe's intellectual history, individualism, and the felt need to draw borderlines, Coulmas identifies the most important features used to mark off individual and collective identities, and demonstrates why they are deemed important. He concludes with a glimpse at the many ways in which literature has engaged with problems of identity throughout history. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Wilhelm Raabe (1831-1910) is one of the major figures of 19th-century German Realist writing, acknowledged as an innovator both stylistically and thematically. But until now there has been little concentration on the international and postcolonial dimensions of Raabe's work - his literary critique of colonialism, his engagement with modernization and globalization, his involvement in 19th century German discourses about America, Africa and Asia, and the links between international and national issues in his writing. In Raabe International, contributions from many eminent critics address Raabe both as a writer on world affairs and as a subject himself for translation and comment outside of Germany.
Simulations have been a fixture of aviation training for many years. Advances in simulator technology now enable modern flight simulation to mimic very closely the look and feel of real world flight operations. In spite of this, responsible researchers, trainers, and simulation developers should look beyond mere simulator fidelity to produce meaningful training outcomes. Optimal simulation training development can unquestionably benefit from knowledge and understanding of past, present, and future research in this topic area. As a result, this volume of key writings is invaluable as a reference, to help guide exploration of critical research in the field. By providing a mix of classic articles that stand the test of time, and recent writings that illuminate current issues, this volume informs a broad range of topics relevant to simulation training in aviation.
How does writing relate to speech? What impact does it have on social organisation and development? How do unwritten languages differ from those that have a written form and tradition? This book is a general account of the place of writing in society. Drawing on contemporary and historical examples, from clay tablets to touchscreen displays, the book explores the functions of writing and written language, analysing its consequences for language, society, economy and politics. It examines the social causes of illiteracy, demonstrating that institutions of central importance to modern society are built upon writing and written texts, and are characterised by specific forms of communication. It explores the social dimensions of spelling and writing reform, as well as of digital literacy, a new mode of expression and communication posing novel challenges to the student of language in society.
Learn the basics—and more—of nanoscale computation and communication in this emerging and interdisciplinary field The field of nanoscale computation and communications systems is a thriving and interdisciplinary research area which has made enormous strides in recent years. A working knowledge of nanonetworks, their conceptual foundations, and their applications is an essential tool for the next generation of scientists and network engineers. Nanonetworks: The Future of Communication and Computation offers a thorough, accessible overview of this subject rooted in extensive research and teaching experience. Offering a concise and intelligible introduction to the key paradigms of nanoscale computation and communications, it promises to become a cornerstone of education in these fast-growing areas. Readers will also find: Detailed treatment of topics including network paradigms, machine learning, safety and security Coverage of the history, applications, and important theories of nanonetworks research Examples and use-cases for all formulas and equations Nanonetworks is ideal for advanced undergraduate and graduate students in engineering and science, as well as practicing professionals looking for an introductory book to help them understand the foundations of nanonetwork systems.
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Current debates about taxes are dominated by references to foreign models. The contributors to this book explore how ideas about taxation were transferred between and within countries from the mid-eighteenth century to the present. They send out a word of caution to current policymakers looking for straightforward solutions from abroad.
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
This book examines the social practice of mistrust through the lens of social anthropology. In focusing on the citizens of the Caucasus, a region located at the crossroads of Europe and Asia, Mühlfried counters the postcolonial discourse that routinely treats these individuals, known for their mistrust of the state, as “others.” Combining ethnographic observations presenting mistrust as an observable reality with socio-political issues from a non-Western region, Mühlfried opens up a non-Eurocentric perspective on an underexplored social practice and a major counterpoint to the well-examined social phenomenon of “trust.” This perspective allows for a more profound understanding of pressing issues such as populist movements and post-truth politics.
This concise dictionary is intended to be helpful in the reading of archaeological books and publications, and in the writing of papers and articles in both English and German.
Multinational Corporations and Global Justice: Human Rights Obligations of a Quasi-Governmental Institution addresses the changing role and responsibilities of large multinational companies in the global political economy. This cross- and inter-disciplinary work makes innovative connections between current debates and streams of thought, bringing together global justice, human rights, and corporate responsibility. Conceiving of corporate social responsibility (CSR) from this unique perspective, author Florian Wettstein takes readers well beyond the limitations of conventional notions, which tend to focus on either beneficence or pure charity. While the call for multinationals' involvement in the solution of global problems has become stronger in recent times, few specifics have been laid down regarding how to hold those institutions accountable in the global arena. This text attempts to work out the normative basis underlying the responsibilities of multinational corporations—thereby filling a crucial void in the literature and marking a milestone in the CSR debate.
This book explores and compares the reflections on space and quantity found in the works of five philosophers: Spinoza, Leibniz, Bergson, Whitehead, and Deleuze. What unites these philosophers is a series of metaphysical concerns rooted in 17th-century rationalism and embraced in 20th-century philosophies of process and difference. At the heart of these concerns is the need for a comprehensive metaphysical account of the diversity and individuality of things. This demand leads to a shared critique of Cartesian and Newtonian conceptions of space. The most problematic aspect of those notions of space is homogeneity. In essence, uniform space fails to explain the differences between locations, thus violating the Principle of Sufficient Reason. Cartesian and Newtonian theories of space thereby fail to meet the metaphysical requirement for explaining diversity and individuality. The traditional concept of quantity faces similar issues. Motivated by these problems, these five philosophers developed an alternative conception of space and quantity. By examining these theories, the book sheds new light on an unexplored relation between rationalism and 20th-century Continental philosophy. A Geometry of Sufficient Reason will appeal to scholars and graduate students working in Continental philosophy, history of philosophy, metaphysics, and the history and philosophy of science.
NONTHERMAL PLASMAS FOR MATERIALS PROCESSING This unique book covers the physical and chemical aspects of plasma chemistry with polymers and gives new insights into the interaction of physics and chemistry of nonthermal plasmas and their applications in materials science for physicists and chemists. The properties and characteristics of plasmas, elementary (collision) processes in the gas phase, plasma surface interactions, gas discharge plasmas and technical plasma sources, atmospheric plasmas, plasma diagnostics, polymers and plasmas, plasma polymerization, post-plasma processes, plasma, and wet-chemical processing, plasma-induced generation of functional groups, and the chemical reactions on these groups along with a few exemplary applications are discussed in this comprehensive but condensed state-of-the-art book on plasma chemistry and its dependence on plasma physics. While plasma physics, plasma chemistry, and polymer science are often handled separately, the aim of the authors is to harmoniously join the physics and chemistry of low-pressure and atmospheric-pressure plasmas with polymer surface chemistry and polymerization and to compare such chemistry with classic chemistry. Readers will find in these chapters Interaction of plasma physics and chemistry in plasmas and at the surface of polymers; Explanation and interpretation of physical and chemical mechanisms on plasma polymerization and polymer surface modification; Introduction of modern techniques in plasma diagnostics, surface analysis of solids, and special behavior of polymers on exposure to plasmas; Discussion of the conflict of energy-rich plasma species with permanent energy supply and the much lower binding energies in polymers and alternatives to avoid random polymer decomposition Technical applications such as adhesion, cleaning, wettability, textile modification, coatings, films, etc. New perspectives are explained about how to use selective and mild processes to allow post-plasma chemistry on non-degraded polymer surfaces. Audience Physicists, polymer chemists, materials scientists, industrial engineers in biomedicine, coatings, printing, etc.
Epidermolysis bullosa (EB) is the collective term for a heterogenous group of genetic skin disorders characterised by the formation of blisters and erosions on skin and mucous membranes. This book deals with early childhood motor and perceptual development, a particular challenge for children with extremely fragile skin. Going into functional treatment, it addresses rehabilitation of hands and feet in EB patients with fusions or contractures. The authors are occupational therapists with long-term experience in the management of EB patients. In an extraordinary holistic approach, they present a combination of paediatric and functional areas of treatment. Occupational therapy tools and interventions can help alleviate a number of accompanying complications and symptoms of EB, enhance self-care, and improve quality of life in general. Due to its practical approach, this book not only serves as a unique guide for doctors and health care professionals but is also comprehensible and useful for patients.
Principles of International Criminal Law is one of the most influential textbooks in the field of international criminal justice. This fourth edition builds on the highly-successful work of the previous editions, setting out the general principles governing international crimes as well as the fundamentals of both substantive and procedural international criminal law. It provides a detailed understanding of the sources and evolution of international criminal law, demonstrating how it has developed, and how its application has changed. The book assesses in detail the four key international crimes as defined by the statute of the International Criminal Court: genocide, crimes against humanity, war crimes, and the crime of aggression. The new edition revises and updates the work with developments in international criminal justice since 2014. It includes substantial new material on critical perspectives on international criminal justice, the fragmentation of international criminal law, new war crimes of prohibited means of warfare, and the prosecution of crimes committed in Syria and Northern Iraq.The book retains its highly-acclaimed systematic approach and consistent methodology, making it essential reading for both students and scholars of international criminal law, as well as practitioners and judges working in the field.
The first of its kind, this comprehensive interdisciplinary textbook in business and human rights coherently incorporates ethical, legal and managerial perspectives. This path-breaking textbook will be a valuable introductory resource for students, instructors and researchers in business, public policy and law schools.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.