Fernando Pinto Santos's Books

Branding Back to Basics - Brand Management 0.0

By: Ricardo Mena,Fernando Pinto Santos

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Branding Back to Basics - Brand Management 0.0

By: Ricardo Mena,Fernando Pinto Santos

Brands are everywhere and everywhere they are seen as essential to success. However, when we need to create and manage a brand, we often don’t quite know which way to turn. What should we really do? Different perspectives on brands abound. Commonplaces and superficial ideas too. When was the last time you saw a brand? Maybe you’ve never seen one. Maybe what you’ve seen was a product, a package, an advertisement... right? And when was the last time you interacted with a brand? Maybe, at a guess, you have interacted with someone at a point of sale or a customer helpline... but never really with a brand? After all, what are brands? How can we define them? What is really important in their management? The answers to these and many more questions are on the pages of this book. “This fresh and useful book offers great advice: ‘focus on your product or service’. Great branding is about reality, not just image.” Robert Jones, Professor of Brand Leadership

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Leya

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ISBN 10

9896947945

ISBN 13

9789896947941

Production and Breeding of Chilli Peppers (Capsicum spp.)

By: Elizanilda Ramalho do Rêgo,Mailson Monteiro do Rêgo,Fernando Luiz Finger

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Production and Breeding of Chilli Peppers (Capsicum spp.)

By: Elizanilda Ramalho do Rêgo,Mailson Monteiro do Rêgo,Fernando Luiz Finger

The book contains aspects of production, genetics and breeding of Capsicum species with emphasis on fruit quality, yield and its nutritional characteristics among with some specific chapters focusing on breeding and physiological features of potted ornamental Chili and responses to abiotic stress and postharvest of fruits.

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141

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Springer

Published Date

ISBN 10

3319065327

ISBN 13

9783319065328

Progress in Artificial Intelligence

11th Protuguese Conference on Artificial Intelligence, EPIA 2003, Beja, Portugal, December 4-7, 2003, Proceedings

By: Fernando Moura Pires

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Progress in Artificial Intelligence

11th Protuguese Conference on Artificial Intelligence, EPIA 2003, Beja, Portugal, December 4-7, 2003, Proceedings

By: Fernando Moura Pires

This book constitutes the refereed proceedings of the 11th Portuguese Conference on Artificial Intelligence, EPIA 2003, held in Beja, Portugal in December 2003. The 29 revised full papers and 20 revised short papers presented were carefully reviewed and selected from a total of 119 submissions. In accordance with the five constituting workshops, the papers are organized in topical sections on artificial life and evolutionary algorithms, constraint and logic programming systems, extraction of knowledge from databases, multi-agent systems and AI for the Internet, and natural language processing and text retrieval.

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518

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Springer Science & Business Media

Published Date

ISBN 10

3540205896

ISBN 13

9783540205890

Dirty Hearts

The History of Shindō Renmei

By: Fernando Morais

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Dirty Hearts

The History of Shindō Renmei

By: Fernando Morais

Fernando Morais’ Dirty Hearts is a tour de force of literary journalism that investigates the discriminatory treatment of the Japanese immigrant community in Brazil during World War II and in the aftermath of Japan’s defeat and unconditional surrender. In contrast to the internment camps and compulsory military service that characterized the Japanese American wartime experience, this book traces the rise to power of Shindō Renmei, an ultranationalist secret society that formed in response to the anti-Japanese measures enacted under Getulio Vargas’ Estado Novo. Based in São Paulo, the group used terrorism, propaganda campaigns, and conspiracy theories to violently enforce its narrative of Japan’s victory. These traumatic events nevertheless brought about a permanent transformation in the Japanese Brazilian community from a largely insular colony with close ties to its imperial homeland to its new identity as an ethnic minority in postwar Brazil’s fraught racial democracy.

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295

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Springer Nature

Published Date

ISBN 10

3030705625

ISBN 13

9783030705626

Sludge Treatment and Disposal

By: Cleverson Vitorio Andreoli,Marcos Von Sperling,Fernando Fernandes,Mariska Ronteltap

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Sludge Treatment and Disposal

By: Cleverson Vitorio Andreoli,Marcos Von Sperling,Fernando Fernandes,Mariska Ronteltap

Sludge Treatment and Disposal is the sixth volume in the series Biological Wastewater Treatment. The book covers in a clear and informative way the sludge characteristics, production, treatment (thickening, dewatering, stabilisation, pathogens removal) and disposal (land application for agricultural purposes, sanitary landfills, landfarming and other methods). Environmental and public health issues are also fully described. About the series: The series is based on a highly acclaimed set of best selling textbooks. This international version is comprised by six textbooks giving a state-of-the-art presentation of the science and technology of biological wastewater treatment. Other titles in the series are: Volume 1: Waste Stabilisation Ponds; Volume 2: Basic Principles of Wastewater Treatment; Volume 3: Waste Stabilization Ponds; Volume 4: Anaerobic Reactors; Volume 5: Activated Sludge and Aerobic Biofilm Reactors

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257

Publisher

IWA Publishing

Published Date

ISBN 10

184339166X

ISBN 13

9781843391661

Lusophone Africa

Beyond Independence

By: Fernando Arenas

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Lusophone Africa

Beyond Independence

By: Fernando Arenas

Situates the cultures of Portuguese-speaking Africa within the postcolonial, global era.

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345

Publisher

U of Minnesota Press

Published Date

ISBN 10

081666983X

ISBN 13

9780816669837

2021 EUSWIM EUROPEAN CONFERENCE

BOOK OF ABSTRACTS

By: José María González Ravé,Fernando González-Mohíno,Daniel Juárez Santos-García

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2021 EUSWIM EUROPEAN CONFERENCE

BOOK OF ABSTRACTS

By: José María González Ravé,Fernando González-Mohíno,Daniel Juárez Santos-García

Euswim is an academic and research network whose aim is to develop and spread knowledge about swimming science. Whether you are a student, researcher, or professor, our platform (www.euswim.eu) offers the opportunity to exchange, interact and participate with us through our First annual conference. The book provides an overview of the European Conference of the European Swimming of the most relevant European researchers in swimming: Robin Pla (France), Ricardo Fernandes (Portugal), Argyris Toubekis (Greece), Santiago Veiga (Spain) and Inmaculada Yustres (Spain). Also, it includes all communications and other previous contributions from the foundational member of the network. This book aims to provide the latest research in swimming science and the experience and vision of professionals dedicated to one of the most popular sport followed by millions in the Olympic Games.

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135

Publisher

Wanceulen S.L.

ISBN 10

8419175072

ISBN 13

9788419175076

Joining Technology of gamma-TiAl Alloys

By: Sonia Luisa dos Santos Simoes,Filomena Maria da Conceicao Viana,Manuel Fernando Goncalves Vieira

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Joining Technology of gamma-TiAl Alloys

By: Sonia Luisa dos Santos Simoes,Filomena Maria da Conceicao Viana,Manuel Fernando Goncalves Vieira

The book covers the development of new technologies for the joining of TiAl alloys that result in sound bonds obtained in less demanding conditions. It discusses joint processing, microstructural and mechanical characterization, and summarizes developments in new approaches to the joining of TiAl alloys using advanced characterization techniques.

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248

Publisher

CRC Press

Published Date

ISBN 10

1351647415

ISBN 13

9781351647410

Utopias of Otherness

Nationhood and Subjectivity in Portugal and Brazil

By: Fernando Arenas

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Utopias of Otherness

Nationhood and Subjectivity in Portugal and Brazil

By: Fernando Arenas

Forges a new understanding of how these two Lusophone nations are connected. The closely entwined histories of Portugal and Brazil remain key references for understanding developments--past and present--in either country. Accordingly, Fernando Arenas considers Portugal and Brazil in relation to one another in this exploration of changing definitions of nationhood, subjectivity, and utopias in both cultures. Examining the two nations' shared language and histories as well as their cultural, social, and political points of divergence, Arenas pursues these definitive changes through the realms of literature, intellectual thought, popular culture, and political discourse. Both Brazil and Portugal are subject to the economic, political, and cultural forces of postmodern globalization. Arenas analyzes responses to these trends in contemporary writers including Jose Saramago, Caio Fernando Abreu, Maria Isabel Barreno, Vergilio Ferreira, Clarice Lispector, and Maria Gabriela Llansol. Ultimately, Utopias of Otherness shows how these writers have redefined the concept of nationhood, not only through their investment in utopian or emancipatory causes such as Marxist revolution, women's liberation, or sexual revolution but also by shifting their attention to alternative modes of conceiving the ethical and political realms.

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215

Publisher

U of Minnesota Press

Published Date

ISBN 10

1452905363

ISBN 13

9781452905365

Democratic Governance in Sports

By: Fernando Barbalho Martins

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Democratic Governance in Sports

By: Fernando Barbalho Martins

The ability of sports federations to self-regulate is a profession of faith in the governance of global sports, even as a defense measure against attempts at political appropriation of the virtues of sports ideas, especially by autocratic or totalitarian regimes, as seen, for example, in "Nazification" of the aesthetics of the Berlin Olympic Games in 1936, or the use of sport as a piece of propaganda during the Cold War, in the second half of the 20th century. However, the possible hypocrisy of the discourse of an alleged purity of ideals defended by sporting autonomy has been exposed by successive episodes of abuse and corruption by sector leaders, at the most diverse levels, generating government reactions in order to issue norms that allow a greater degree of state intervention in sport. Given this situation, the work proposes governance standards that can preserve sports self-regulation, especially from the point of view of democratization of national and international federations and in light of the regulatory innovations issued by FIFA and the International Olympic Committee, in reaction to the episodes that undermine the credibility of global sports governance.

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Editora Dialética

Published Date

ISBN 10

6525293553

ISBN 13

9786525293554

Walter Wanderley

The "Bossa Nova" Forgotten

By: Fernando Torres

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Walter Wanderley

The "Bossa Nova" Forgotten

By: Fernando Torres

This book is characterized as the result of an ethnomusicological and historical research by Recife musician Walter Wanderley (1932-1986), known as a representative of Bossa Nova. Organist, pianist, arranger and sporadic composer, Walter Wanderley has released dozens of records on record labels such as Odeon, Philips, the American company Verve and many others, both as an instrumentalist and arranger for singers and as solo instrumental albums. Even with such a robust record production, Walter Wanderley seems to have been forgotten by most records in the History of Brazilian Popular Music. This book tries to help understand how this success happened predominantly only outside his country of origin and the reasons why his name was practically omitted by historiography and by important references of Bossa Nova. As was his performance in other genres such as Samba, Bolero, Sambalanço and Sambajazz, which are much more present in his work than Bossa Nova itself, a genre for which the artist came to be labeled as representative, especially after his death. The book makes a contribution to the construction of knowledge for Ethnomusicology, Musicology and other areas of study of Brazilian Popular Music in its relations with the cultural industry and with the aspects between Memory and Forgetfulness.

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244

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Editora Dialética

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ISBN 10

6525213479

ISBN 13

9786525213477

Panicum (Poaceae)

By: Fernando Zuloaga,Sandra Aliscioni

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Panicum (Poaceae)

By: Fernando Zuloaga,Sandra Aliscioni

This work will be volume 124 in the Flora Neotropica Monograph book Series, Lawrence M. Kelly (Editor-in-Chief). Flora Neotropica volumes provide taxonomic treatments of plant groups or families growing in the Americas between the Tropic of Cancer and the Tropic of Capricorn. This monograph on Panicum (Poaceae), known as panicgrass, was written by the world-leading authority on this plant group. A total of one genus and 63 species are described. It also includes information on conservation, phylogenetic relationships, taxonomic history, ecology, cytology, and anatomy, among other topics. This is the first comprehensive volume on this topic since the 1920s and is lavishly illustrated with line drawings, black and white photographs, and distribution maps.

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332

Publisher

Springer Nature

Published Date

ISBN 10

3031337689

ISBN 13

9783031337680

The Origins of the Angolan Civil War

Foreign Intervention and Domestic Political Conflict, 1961-76

By: Fernando Andresen Guimaraes

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The Origins of the Angolan Civil War

Foreign Intervention and Domestic Political Conflict, 1961-76

By: Fernando Andresen Guimaraes

An investigation of the origins of the Angolan civil war of 1975-76. By looking at the interaction between internal and external factors, it reveals the domestic roots of the conflict and the impact of foreign intervention on the civil war. The formative influence of colonialism and anti-colonialism on the emergence of Angolan rivalry since 1961 is described, and the externalization of that power struggle is analysed from a perspective of both international and domestic politics.

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265

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Springer

Published Date

ISBN 10

0230598269

ISBN 13

9780230598263

Lula

By: Fernando Morais

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Lula

By: Fernando Morais

The first – and long-awaited – major biography of Brazilian president Luiz Inácio Lula da Silva Lula is among the greatest political figures in Brazilian history. The only president in the country with a working-class background, combined with a party that was profoundly original in its roots, he exercised charismatic power and influence in a more lasting way than any other public figure in the republican period. Since 2011, Fernando Morais, one of Brazil's leading writers, has gained direct, frank and frequent access to Lula. To these dozens of hours of testimonies, he has added a reporter's flair and captivating prose to compose a biography that paints a picture in all its grandeur and complexity. In a narrative that makes use of flashforwards and flashbacks to maintain an electrifying pace, Morais goes from Lula's childhood to the annulment of his convictions, in 2021, passing through the new unionism, the ABC strikes, the foundation of the PT and the first election campaign.

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321

Publisher

Verso Books

Published Date

ISBN 10

1804294969

ISBN 13

9781804294963

Biogeographic Patterns of South American Anurans

By: Tiago S. Vasconcelos,Fernando R. da Silva,Tiago G. dos Santos,Vitor H. M. Prado,Diogo B. Provete

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Biogeographic Patterns of South American Anurans

By: Tiago S. Vasconcelos,Fernando R. da Silva,Tiago G. dos Santos,Vitor H. M. Prado,Diogo B. Provete

This book analyzes different facets of anuran amphibian distribution in South America. We integrate alternative biological metrics employing cutting-edge methods to understand the dynamic processes underlying species distribution patterns. By using the modern biogeographic toolbox, we explore how richness gradients, phylogenetic diversity, functional diversity, and range size/endemism distribution of amphibians vary along the continent. Moreover, we present a robust proposal for priority areas for conservation of anurans in South America that maximizes representativeness of distinct biodiversity facets.

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155

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Springer Nature

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ISBN 10

3030262960

ISBN 13

9783030262969

Workers Before the Court

Conflicts and Labor Justice in the Context of the 1964 Coup d'Etat in Brazil

By: Texeira da Silva Fernando

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Workers Before the Court

Conflicts and Labor Justice in the Context of the 1964 Coup d'Etat in Brazil

By: Texeira da Silva Fernando

Law and justice are studied in this book from the perspective of social and global history. The main focus of Workers Before the Tribunal is to overcome traditional binary oppositions between corporativist and contratualist models of labor relations, the former representing a view in which the working class would have more autonomy in struggling for better labor conditions, the latter meaning the protagonism of the State in promoting labor rights. Teixeira da Silva presents three main arguments. First, he shows that the Brazilian labor justice system created during the Getúlio Vargas dictatorship (1930-1945), although inspired by Mussolini's legal order in Italy, is very different from the Fascist Magistratura del Lavoro. Second, in his comparative analysis with other national cases, such as the United States, France, Germany and Australia, the author argues that there was a large circulation of ideas and practices, resulting in a more complex dynamic of appropriation of international ideas on labor rights and institutions in Brazil. Third, Teixeira da Silva demonstrates that litigation in labor courts was one strategy of the working-class movement in Brazil, together with strikes and other means of confrontation. Therefore, he questions historiographical and political approaches that see labor justice as a weak substitute for class action. The "jurisdictionalization" of labor relations became a constitutive element in the making of the Brazilian working class. The book is anchored in the research of hundreds of labor litigation cases during the dramatic months preceding the 1964 civil-military coup d’état that inaugurated a quarter century of dictatorial rule in Brazil.

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292

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110638843

ISBN 13

9783110638844

Geopolitics of Intervention

and the true story of the Lava Jato ( ́Car wash`) Operation

By: Fernando Augusto Fernandes

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Geopolitics of Intervention

and the true story of the Lava Jato ( ́Car wash`) Operation

By: Fernando Augusto Fernandes

Lava Jato and the Crisis In this controversial and surprising book: Geopolitics of Intervention, lawyer and political scientist Fernando Augusto Fernandes dismantles the story that Operation Car Wash was (and still is) an unsuspected investigation to combat the crimes of corrupt politicians and prominent corrupt business people. Its primary purpose was to destabilize the PT government, hit the democratic system, destroy national engineering, weaken the oil and gas program, and facilitate the looting of national wealth. All to create the conditions needed for a right-wing liberal government, which ended up resulting in the election of an underdog and the most signifi cant political, economic, social, and health crisis ever experienced by the country.

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498

Publisher

Tristão Editora

Published Date

ISBN 10

6585622057

ISBN 13

9786585622059

Artificial Immune Systems

6th International Conference, ICARIS 2007, Santos, Brazil, August 26-29, 2007, Proceedings

By: Leandro N. de Castro,Fernando J. Von Zuben

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Artificial Immune Systems

6th International Conference, ICARIS 2007, Santos, Brazil, August 26-29, 2007, Proceedings

By: Leandro N. de Castro,Fernando J. Von Zuben

This book constitutes the refereed proceedings of the 6th International Conference on Artificial Immune Systems, ICARIS 2007, held in Santos, Brazil, in August 2007. The 36 revised full papers presented were carefully reviewed and selected from 58 submissions. The papers are organized in topical sections on search and optimization, classification and clustering, anomaly detection and negative selection, robotics, control and electronics, modeling papers, conceptual papers, as well as technical papers and general applications.

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449

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540739211

ISBN 13

9783540739210

Charting a New Course

The Politics of Globalization and Social Transformation

By: Fernando Henrique Cardoso

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Charting a New Course

The Politics of Globalization and Social Transformation

By: Fernando Henrique Cardoso

For decades F. H. Cardoso has been among the most influential of Latin American scholars, his writings on globalization, dependency, and politics having reached a world-wide audience. This book, the third by Cardoso to appear in English, is the first to incorporate essays written during his tenure as president of Brazil. The transformation of Cardoso's economic and political approach is nowhere better documented than in this broad-ranging collection of writings that span Cardoso's early theoretical work through his pragmatic agenda for Brazil in a rapidly changing world economy. The book also traces the development of one of the world's leading intellectuals, who took theory into the arena of policy when he became head of state.

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Page Count

356

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742508935

ISBN 13

9780742508934

Communication, Knowledge, and Memory in Early Modern Spain

By: Fernando J. Bouza Alvarez

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Communication, Knowledge, and Memory in Early Modern Spain

By: Fernando J. Bouza Alvarez

An ambitious exposition of the topic of memory and the transmission of knowledge in early modern Spain."--

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134

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University of Pennsylvania Press

Published Date

ISBN 10

0812238052

ISBN 13

9780812238051

Optical Signal Processing in Highly Nonlinear Fibers

By: Mário Fernando Santos Ferreira

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Optical Signal Processing in Highly Nonlinear Fibers

By: Mário Fernando Santos Ferreira

This book provides an updated description of the most relevant types of highly nonlinear fibers. It also describes some of their actual applications for nonlinear optical signal processing. Multiple types of highly nonlinear fibers are considered, such as silica-based conventional highly nonlinear fibers, tapered fibers, photonic crystal fibers, and fibers made of highly nonlinear materials, namely lead-silicate, tellurite, bismuth oxide, and chalcogenide glasses. Several nonlinear phenomena occurring on such highly nonlinear fibers are described and used to realize different functions in the area of all-optical signal processing.  Describes several nonlinear phenomena occurring on optical fibers, namely nonlinear phase modulation, parametric and stimulated scattering processes, optical solitons, and supercontinuum generation.  Discusses different types of highly nonlinear fibers, namely silica-based conventional highly nonlinear fibers, tapered fibers, and photonic crystal fibers.  Examines fibers made of highly nonlinear materials, namely lead-silicate, tellurite, bismuth oxide, and chalcogenide glasses.  Describes the application of several nonlinear phenomena occurring on highly nonlinear fibers to realize different functions in the area of all-optical signal processing, namely optical amplification, multiwavelength sources, pulse generation, optical regeneration, wavelength conversion, and optical switching. Mário F. S. Ferreira received his PhD degree in 1992 in physics from the University of Aveiro, Portugal, where he is now a professor in the Physics Department. Between 1990 and 1991, he was at the University of Essex, UK, performing experimental work on external cavity semiconductor lasers and nonlinear optical fiber amplifiers. His research interests have been concerned with the modeling and characterization of multisection semiconductor lasers, quantum well lasers, optical fiber amplifiers and lasers, soliton propagation, nanophotonics, optical sensors, polarization, and nonlinear effects in optical fibers. He has written more than 400 scientific journal and conference publications and several books in the area of mathematical physics, optics, and photonics. He has served as chair and committee member of multiple international conferences, as well as guest editor and advisory board member of several international journals.

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Page Count

102

Publisher

CRC Press

Published Date

ISBN 10

0429557191

ISBN 13

9780429557194

Book's by Fernando Pinto Santos

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