Fernando Marco Faderna's Books

Case Idai Nature brand: the disruption of a leading global biotech

By: Juan Puchalt Sanchís,Fernando Marco Faderna,Fernando Castelló Sirvent

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Case Idai Nature brand: the disruption of a leading global biotech

By: Juan Puchalt Sanchís,Fernando Marco Faderna,Fernando Castelló Sirvent

Carlos Ledó is the company’s founder and owner of the Idai Nature brand, an entrepreneurial agricultural engineer with a background in business management and a believer in the world of branding. He is a visionary who has taken on challenges with passion and perseverance and who has been able to develop a disruptive business model in agricultural biocontrol, while consolidating very good relations with stakeholders and a strong commitment to his team, society and the Valencian economy. Carl Yung, the Swiss psychologist and essayist, would define him via two of his personality archetypes –the Magician and the Warrior– for his capacity to transform the category, for his commitment to people’s empowerment and for his tenacity to overcome the barriers of everyday life.

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ISBN 10

8419480002

ISBN 13

9788419480002

Case Idai Nature investment: alternative financing strategies in disruptive business models

By: Juan Puchalt Sanchís,Fernando Castelló Sirvent,Juan Poveda Gil

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Case Idai Nature investment: alternative financing strategies in disruptive business models

By: Juan Puchalt Sanchís,Fernando Castelló Sirvent,Juan Poveda Gil

Carlos Ledó, founder and CEO of Idai Nature, is an enterprising agronomist, leader, visionary and persevering. He is a person who loves challenges. Very disruptive and bold. Good relations with circles of power and stakeholders. Direct, transparent and loyal to his team and committed to Valencian society and economy. In 2015, as an entrepreneur without resources, and the company/brand was already positioned at the local level, a strategy had to be considered to obtain alternative financing to establish itself at the national level, since traditional financing was not possible, since the national banks did not they financed.

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8419480010

ISBN 13

9788419480019

Case Idai Nature international: bio business expansión

By: Fernando Castelló Sirvent,Juan Puchalt Sanchís,Juan Poveda Gil,Fernando Marco Faderna

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Case Idai Nature international: bio business expansión

By: Fernando Castelló Sirvent,Juan Puchalt Sanchís,Juan Poveda Gil,Fernando Marco Faderna

Carlos Ledó had been waiting for that call for years. It was the year 2018 and the warm breeze of April immersed him in the warm memory of beginnings that now seemed distant. Gone was his activity as an advisor to agricultural estates. Further, his training as an agricultural engineer. Now, he smiled to himself as he recalled how his curiosity lit the fuse of the enterprise.

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ISBN 10

8419480029

ISBN 13

9788419480026

Case Idai Nature brand: the disruption of a leading global biotech

By: Juan Puchalt Sanchís,Fernando Marco Faderna,Fernando Castelló Sirvent

Write a review Read reviews Take a Quiz Solve Book Puzzle

Case Idai Nature brand: the disruption of a leading global biotech

By: Juan Puchalt Sanchís,Fernando Marco Faderna,Fernando Castelló Sirvent

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

Publisher

ESIC

Published Date

ISBN 10

8419480002

ISBN 13

9788419480002

Book's by Fernando Marco Faderna

Case Idai Nature brand: the disruption of a leading global biotech

Case Idai Nature brand: the disruption of a leading global biotech

Case Idai Nature investment: alternative financing strategies in disruptive business models

Case Idai Nature investment: alternative financing strategies in disruptive business models

Case Idai Nature international: bio business expansión

Case Idai Nature international: bio business expansión

Case Idai Nature brand: the disruption of a leading global biotech

Case Idai Nature brand: the disruption of a leading global biotech

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