This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
A New Ecology: Systems Perspective, Second Edition, gives an overview of the commonalities of all ecosystems from a variety of properties, including physical openness, ontic openness, directionality, connectivity, a complex dynamic for growth and development, and a complex dynamic response to disturbances. Each chapter details basic and characteristic properties that help the reader understand how they can be applied to explain a wide spectrum of current ecological research and environmental management applications. - Contains revised, updated or redeveloped chapters that include the most current research and technology - Reviews universal traits of ecosystems from multiple perspectives, giving the reader a complete overview of the systems perspective of ecology - Offers broad examples of ecology as a systems science, from the history of science, to philosophy and the arts - Brings together the systems perspective in a framework of four columns for greater understanding, including thermodynamics, network theory, hierarchy theory and biochemistry - Contains new chapter on the application of the theory to environmental management
Failure in Geomaterials offers a unified view of material failure as an instability of deformation modes framed within the theory of bifurcation. Using mathematical rigor, logic, physical reasoning and basic principles of mechanics, the authors develop the fundamentals of failure in geomaterials based on the second-order work criterion. Various forms of rupture modes and material instabilities in granular materials are explored both analytically and numerically with lab experimental observations on sand as a backdrop. The authors provide a clear picture of inelastic deformations and failure of geomaterials under various loading conditions. A unique feature of the book is the systematic application of the developed theory to the failure analysis of some selected engineering problems such as soil nailing, landslides, energy resource extraction, and internal erosion in soils. - Provides the fundamentals of the mechanics of geomaterials for a detailed background on the subject - Integrates a rigorous mathematical description of failure with mechanisms based on microstructure - Helps users apply mathematical models of solid mechanics to engineering practice - Contains a systematic development of the fundamentals of failure in heterogeneous multiphasic materials
A recently established technique termed pharming uses genetically modified plants and animals for the production of biopharmaceuticals. The present interdisciplinary study comprises an extended overview of the state of the art of pharming, as well as in depth analyses of the environmental risks and other ethical and legal issues of pharming. Public attitudes to pharming are investigated on the basis of an original survey in 15 countries worldwide. The study concludes with specific recommendations addressed towards science, industry and politics.
By extending their voyages to all oceans from the 1760s onward, whaling vessels from North America and Europe spanned a novel net of hunting grounds, maritime routes, supply posts, and transport chains across the globe. For obtaining provisions, cutting firewood, recruiting additional men, and transshipping whale products, these highly mobile hunters regularly frequented coastal places and islands along their routes, which were largely determined by the migratory movements of their prey. American-style pelagic whaling thus constituted a significant, though often overlooked factor in connecting people and places between distant world regions during the long nineteenth century. Focusing on Africa, this book investigates side-effects resulting from stopovers by whalers for littoral societies on the economic, social, political, and cultural level. For this purpose it draws on eight local case studies, four from Africa’s west coast and four from its east coast. In the overall picture, the book shows a broad range of effects and side-effects of different forms and strengths, which it figures as a "grey undercurrent" of global history.
For the 4th edition of Trauma Biomechanics all existing chapters referring to traffic and sports have been revised and updated. New scientific knowledge and changes in legal defaults (such as norms and standards of crash tests) have been integrated. Additionally one chapter has been added where biomechanical aspects of injuries affected by high energies are communicated in a new way. The mechanical basics for ballistics and explosions are described and the respective impacts on human bodies are discussed. The new edition with the additional chapter therefore is addressed to a broader audience than the previous one.
This volume is the authoritative source on sponges of Australia and its territorial waters. It deals with some 1400 species in 77 families. The volume contains numerous taxonomic decisions and includes an historical overview of sponge taxonomy. A synopsis of the location and status of Australian collections is also provided. This is the first comprehensive catalogue of Australian Porifera and is an essential text for those involved with this group.
The first complete English translation of Nadar's intelligent and witty memoir, a series of vignettes that capture his experiences in the early days of photography. Celebrated nineteenth-century photographer—and writer, actor, caricaturist, inventor, and balloonist—Félix Nadar published this memoir of his photographic life in 1900 at the age of eighty. Composed as a series of vignettes (we might view them as a series of “written photographs”), this intelligent and witty book offers stories of Nadar's experiences in the early years of photography, memorable character sketches, and meditations on history. It is a classic work, cited by writers from Walter Benjamin to Rosalind Krauss. This is its first and only complete English translation. In When I Was a Photographer (Quand j'étais photographe), Nadar tells us about his descent into the sewers and catacombs of Paris, where he experimented with the use of artificial lighting, and his ascent into the skies over Paris in a hot air balloon, from which he took the first aerial photographs. He recounts his “postal photography” during the 1870-1871 Siege of Paris—an amazing scheme involving micrographic images and carrier pigeons. He describes technical innovations and important figures in photography, and offers a thoughtful consideration of society and culture; but he also writes entertainingly about such matters as Balzac's terror of being photographed, the impact of a photograph on a celebrated murder case, and the difference between male and female clients. Nadar's memoir captures, as surely as his photographs, traces of a vanished era.
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
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