FeiYue Wang's Books

Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

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Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

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Page Count

213

Publisher

Elsevier

Published Date

ISBN 10

0124115047

ISBN 13

9780124115040

New Advances in Intelligence and Security Informatics

By: Wenji Mao,FeiYue Wang

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New Advances in Intelligence and Security Informatics

By: Wenji Mao,FeiYue Wang

Identifies emerging directions in ISI research and applications that address the research challenges with advanced technologies.

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Page Count

129

Publisher

Academic Press

Published Date

ISBN 10

0123972000

ISBN 13

9780123972002

New Advances in Intelligence and Security Informatics

By: Wenji Mao,FeiYue Wang

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New Advances in Intelligence and Security Informatics

By: Wenji Mao,FeiYue Wang

The Intelligent Systems Series comprises titles that present state of the art knowledge and the latest advances in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. Traditionally, Intelligence and Security Informatics (ISI) research and applications have focused on information sharing and data mining, social network analysis, infrastructure protection and emergency responses for security informatics. With the continuous advance of IT technologies and the increasing sophistication of national and international security, in recent years, new directions in ISI research and applications have emerged to address complicated problems with advanced technologies. This book provides a comprehensive and interdisciplinary account of the new advances in ISI area along three fundamental dimensions: methodological issues in security informatics; new technological developments to support security-related modeling, detection, analysis and prediction; and applications and integration in interdisciplinary socio-cultural fields. - Identifies emerging directions in ISI research and applications that address the research challenges with advanced technologies - Provides an integrated account of the new advances in ISI field in three core aspects: methodology, technological developments and applications - Benefits researchers as well as security professionals who are involved in cutting-edge research and applications in security informatics and related fields

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Page Count

129

Publisher

Academic Press

Published Date

ISBN 10

0123973244

ISBN 13

9780123973245

Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

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Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

213

Publisher

Elsevier

Published Date

ISBN 10

0124115047

ISBN 13

9780124115040

Book's by FeiYue Wang

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions

New Advances in Intelligence and Security Informatics

New Advances in Intelligence and Security Informatics

New Advances in Intelligence and Security Informatics

New Advances in Intelligence and Security Informatics

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions

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