Farzana Quoquab's Books

Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

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Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decisions that are taken by the managers and/or other parties involved. And thus, use of cases are common in business studies which not only provides students understanding about the practical aspects of the concepts that are being taught in text-books, but also it introduces students with several aspects of the real-life dilemma, complexities and challenges while working in a business environment. This book contains teaching notes of the book titled A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management in which eleven local cases were presented. The teaching notes serve as a guide for instructors who intend to utilize these cases in their classes. Each teaching note includes a brief synopsis of the case, learning objectives, the case's target audience, information about the case leading strategies, relevant concepts/subjects, suggested assignment questions, and their corresponding suggested answers. In this way, the instructors will have greater understanding about the use and applicability of the said eleven cases. It is hoped that university lecturers, practitioners, and students who are undertaking courses in business studies will benefit from this book.

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Page Count

165

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1543743218

ISBN 13

9781543743210

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab

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A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab

This book is appropriate and useful for the college and university lecturers, practitioners and students who are undertaking courses in business studies. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decision. This book will contribute in teaching as a tool to provide practical knowledge to the students and/or participants. Apart from the lecturers and students, practitioners also can be benefited from this book since it will provide them understanding about the problems and challenges faced by different types of companies. There is a growing need of reading and understanding the challenges faced by the managers from developing country perspective. Compared to the developed countries, the documentation of local cases are very few. As such, the present book taken the initiative to provide a selection of high-quality cases on Malaysia based companies and MNCs operating in Malaysia about their marketing and management related decision making issues. This book is unique in many ways. These cases not having been published before, provide a pool of fresh cases for teaching purpose. All eleven cases demonstrate different company issues and different managerial problems which certainly will enrich its readers' understanding about the phenomena. At the end of each case, suggested case assignment questions are provided so that the facilitator will have some preliminary understanding about the questions that can be discussed. Lastly, a brief synopsis of all cases is presented at the end of the book. It is hoped that, this book will provide the practical knowledge to its readers.

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Page Count

104

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1482881349

ISBN 13

9781482881349

Is Loyalty Dead?

Marketing Strategies to Survive in the Saturated Telecommunication Market

By: Farzana Quoquab,Jihad Mohammad

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Is Loyalty Dead?

Marketing Strategies to Survive in the Saturated Telecommunication Market

By: Farzana Quoquab,Jihad Mohammad

This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.

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Page Count

104

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1482866102

ISBN 13

9781482866100

Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

By: Jihad Mohammad,Farzana Quoquab

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Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

By: Jihad Mohammad,Farzana Quoquab

This book enables its readers to understand Islamic ethics at workplace and its role in enhancing the performance and productivity of organizations. Moreover, this timely and important book is an essential guide for academician, researchers, and managers to enhance and enrich their understanding and knowledge about the effective role of Islamic work ethics. The concept of work ethics is acknowledged as an important indicator of the likely success of all types of organizations. However, the bulk of research pertaining to work ethics and various organizational and individual outcomes has focused predominantly on the concept of Protestant work ethics and not much attention has been given to assess the notion of Islamic work ethics. Nonetheless, it is necessary to understand other work ethics from different religious faiths in order to get a better understanding about the work ethics phenomenon. This book aims to bridge this gap in literature and advance the knowledge regarding work ethics from the Islamic perspective. This book presents some insightful strategies for Islamic financial institutions to manage workplace ethics. Those who are eager to advance their knowledge about Islamic work ethics, organizational justice, and organizational citizenship behavior will find this book very useful.

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Page Count

106

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

148286648X

ISBN 13

9781482866483

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab

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A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

104

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1482881349

ISBN 13

9781482881349

Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

Write a review Read reviews Take a Quiz Solve Book Puzzle

Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

165

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1543743218

ISBN 13

9781543743210

Book's by Farzana Quoquab

Instructor’S Guide

Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

Is Loyalty Dead?

Is Loyalty Dead?

Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

Instructor’S Guide

Instructor’S Guide

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