Evan I. Schwartz's Books

Juice

The Creative Fuel That Drives World-Class Inventors

By: Evan I. Schwartz

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Juice

The Creative Fuel That Drives World-Class Inventors

By: Evan I. Schwartz

Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create. Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies—including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure—that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

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Page Count

264

Publisher

Harvard Business Press

Published Date

ISBN 10

1422184064

ISBN 13

9781422184066

Finding Oz

How L. Frank Baum Discovered the Great American Story

By: Evan I. Schwartz

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Finding Oz

How L. Frank Baum Discovered the Great American Story

By: Evan I. Schwartz

A groundbreaking new look at the author of an iconic American novel--"The Wizard of Oz"--this biography offers profound new insights into the true origins and meaning behind L. Frank Baum's 1900 masterwork.

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Page Count

394

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0547055102

ISBN 13

9780547055107

Digital Darwinism

7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

By: Evan I. Schwartz

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Digital Darwinism

7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

By: Evan I. Schwartz

Don’t let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today’s volatile Web climate. The dramatic boom that took place in the Web economy is over. The glory days when companies with strong ideas and weak business plans could easily get millions to launch their businesses are long gone, and in today’s tougher, more cutthroat economic arena, natural selection is rampant. Companies need to be smarter, faster, more innovative, and more adaptable than ever before just to survive, let alone succeed. In Digital Darwinism, Evan Schwartz provides seven business strategies that can make or break any Web business. In a new preface and updated case studies, Schwartz discusses the dramatic rise and fall of the Web and analyzes the companies that have made it and those that haven’t, from Priceline to Pets.com, and spells out step-by-step techniques such as building your brand, remaining flexible as supply and demand fluctuate, and integrating the Web into every part of your business. The perfect source for everyone from novice entrepreneurs to corporate CEOs, Digital Darwinism provides a comprehensive and unflinching look inside the highly competitive world of e-commerce and distills the critical strategies that Web-based businesses need to follow in order to survive in what has become the world’s fastest, and most dangerous, marketplace.

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Page Count

218

Publisher

Crown Currency

Published Date

ISBN 10

0767909623

ISBN 13

9780767909624

Webonomics

Nine Essential Principles for Growing Your Business on the World Wide Web

By: Evan I. Schwartz

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Webonomics

Nine Essential Principles for Growing Your Business on the World Wide Web

By: Evan I. Schwartz

Webonomics, "n: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web. With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively. In "Webonomics, Evan I. Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures, from Web-based start-ups such as Firefly and Virtual Vineyards to large corporations such as IBM and Federal Express. At a time when only the most agile and adaptable businesses can survive, "Webonomics is an essential handbook for thriving amidst the accelerating changes of the Information Age.

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Page Count

278

Publisher

Broadway

Published Date

ISBN 10

0767901347

ISBN 13

9780767901345

Finding Oz

How L. Frank Baum Discovered the Great American Story

By: Evan I. Schwartz

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Finding Oz

How L. Frank Baum Discovered the Great American Story

By: Evan I. Schwartz

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Page Count

394

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0547055102

ISBN 13

9780547055107

The Last Lone Inventor

A Tale of Genius, Deceit, and the Birth of Television

By: Evan I. Schwartz

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The Last Lone Inventor

A Tale of Genius, Deceit, and the Birth of Television

By: Evan I. Schwartz

“...Fascinating... A riveting American classic of independent brilliance versus corporate arrogance. I found it more fun than fiction.” — James Bradley, author of Flags of Our Fathers “... The fascinating inside story of how this eccentric loner invented television and fought corporate America.” — Walter Isaacson, chariman, CNN “...Compelling...Strong, dramatic prose...” — Kirkus Reviews “...A lively and engaging account.” — Library Journal “[A] gripping and eminently readable saga of the birth of television and the death of the Edisonian myth.” — Darwin magazine

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Page Count

530

Publisher

Harper Collins

Published Date

ISBN 10

0061856142

ISBN 13

9780061856143

On Bicycles

A 200-Year History of Cycling in New York City

By: Evan Friss

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On Bicycles

A 200-Year History of Cycling in New York City

By: Evan Friss

Subways and yellow taxis may be the icons of New York transportation, but it is the bicycle that has the longest claim to New York’s streets: two hundred years and counting. Never has it taken to the streets without controversy: 1819 was the year of the city’s first bicycle and also its first bicycle ban. Debates around the bicycle’s place in city life have been so persistent not just because of its many uses—recreation, sport, transportation, business—but because of changing conceptions of who cyclists are. In On Bicycles, Evan Friss traces the colorful and fraught history of cycling in New York City. He uncovers the bicycle’s place in the city over time, showing how it has served as a mirror of the city’s changing social, economic, infrastructural, and cultural politics since it first appeared. It has been central, as when horse-drawn carriages shared the road with bicycle lanes in the 1890s; peripheral, when Robert Moses’s car-centric vision made room for bicycles only as recreation; and aggressively marginalized, when Ed Koch’s battle against bike messengers culminated in the short-lived 1987 Midtown Bike Ban. On Bicycles illuminates how the city as we know it today—veined with over a thousand miles of bicycle lanes—reflects a fitful journey powered, and opposed, by New York City’s people and its politics.

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Page Count

243

Publisher

Columbia University Press

Published Date

ISBN 10

0231544243

ISBN 13

9780231544245

Juice

The Creative Fuel That Drives World-Class Inventors

By: Evan I. Schwartz

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Juice

The Creative Fuel That Drives World-Class Inventors

By: Evan I. Schwartz

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

264

Publisher

Harvard Business Press

Published Date

ISBN 10

1422184064

ISBN 13

9781422184066

Book's by Evan I. Schwartz

Juice

Juice

Finding Oz

Finding Oz

Digital Darwinism

Digital Darwinism

Webonomics

Webonomics

Finding Oz

Finding Oz

The Last Lone Inventor

The Last Lone Inventor

On Bicycles

On Bicycles

Juice

Juice

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