Eugene Schwarz's Books

Global Marketing

Contemporary Theory, Practice, and Cases

By: Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli

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Global Marketing

Contemporary Theory, Practice, and Cases

By: Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

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Page Count

714

Publisher

Routledge

Published Date

ISBN 10

1317613511

ISBN 13

9781317613510

Toward a Dialectic of Philosophy and Organization

By: Eugene Gogol

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Toward a Dialectic of Philosophy and Organization

By: Eugene Gogol

In this study revolutions and revolutionary movements of the 19th and 20th centuries are examined through the lens of the Hegelian-Marxian dialectic(s) and Marx's concept of revolutionary organisation.

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Page Count

409

Publisher

BRILL

Published Date

ISBN 10

9004224688

ISBN 13

9789004224681

The Navajo Political Experience

By: David Eugene Wilkins

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The Navajo Political Experience

By: David Eugene Wilkins

The Navajo Nation is the largest of over 560 federally recognized indigenous entities in the United States today. Navajo history and politics thus serve as a model for understanding American Indian issues across the board ranging from the tribal-federal relationship to contemporary land disputes, taxation policies, and Indian gaming challenges. This revised edition of a recent text includes new census data along with a new introduction and an updated timeline of Dine political history. The text's thoroughgoing analysis of Navajo political institutions and processes is amplified by a consideration of the distinctive Navajo culture. Presented in the context of indigenous societies everywhere, the book offers a way to explore the culture of politics and the politics of culture confronted by all native peoples.

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Page Count

320

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742523993

ISBN 13

9780742523999

Business Psychology and Organizational Behaviour

By: Eugene McKenna

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Business Psychology and Organizational Behaviour

By: Eugene McKenna

Business Psychology and Organizational Behaviour introduces principles and concepts in psychology and organizational behaviour with emphasis on relevance and applications. Well organised and clearly written, it draws on a sound theoretical and applied base, and utilizes real-life examples, theories, and research findings of relevance to the world of business and work. The new edition of this best-selling textbook has been revised and updated with expanded and new material, including: proactive personality and situational theory in personality; theory of purposeful work behaviour; emotional and social anxiety in communication; decision biases and errors; and right brain activity and creativity, to name a few. There are numerous helpful features such as learning outcomes, chapter summaries, review questions, a glossary, and a comprehensive bibliography. Illustrations of practice and relevant theory and research also take the reader through individual, group, and organizational perspectives. This is an essential textbook for undergraduates and postgraduates studying psychology and organizational behaviour. What is more, it can be profitably used on degree, diploma, professional, and short courses. It's also likely to be of interest to the reflective practitioner in work organizations.

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Page Count

987

Publisher

Routledge

Published Date

ISBN 10

1317294645

ISBN 13

9781317294641

Handbook of Avian Hybrids of the World

By: Eugene M. McCarthy

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Handbook of Avian Hybrids of the World

By: Eugene M. McCarthy

With more than 5,000 works cited, Handbook of Avian Hybrids of the World is the greatest compendium of information ever published on hybridization in birds. Worldwide in scope, it provides information on all reported avian crosses, not only those occurring in captivity, but also in a natural setting (approximately 4,000 crosses are covered). This book is a basic reference, intended both for the serious birder and the professional biologist. McCarthy's work fills a need for reference material that takes into account the last half century of data. It will be of interest to workers in a wide variety of fields, ranging from animal behavior to genetics, ecology, zoology, and systematics. In fact, it will make fascinating reading for anyone interested in birds and the natural world.

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Page Count

601

Publisher

Oxford University Press

Published Date

ISBN 10

0195183231

ISBN 13

9780195183238

Reviewing the Covenant

Eugene B. Borowitz and the Postmodern Renewal of Jewish Theology

By: Peter Ochs,Eugene B. Borowitz

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Reviewing the Covenant

Eugene B. Borowitz and the Postmodern Renewal of Jewish Theology

By: Peter Ochs,Eugene B. Borowitz

This major intellectual response to the leading theologian of liberal Judaism provides a significant indication of future directions in Jewish religious thought.

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Page Count

228

Publisher

SUNY Press

Published Date

ISBN 10

0791445348

ISBN 13

9780791445341

Fitted Numerical Methods For Singular Perturbation Problems: Error Estimates In The Maximum Norm For Linear Problems In One And Two Dimensions (Revised Edition)

By: John J H Miller,Eugene O'riordan,G I Shishkin

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Fitted Numerical Methods For Singular Perturbation Problems: Error Estimates In The Maximum Norm For Linear Problems In One And Two Dimensions (Revised Edition)

By: John J H Miller,Eugene O'riordan,G I Shishkin

Since the first edition of this book, the literature on fitted mesh methods for singularly perturbed problems has expanded significantly. Over the intervening years, fitted meshes have been shown to be effective for an extensive set of singularly perturbed partial differential equations. In the revised version of this book, the reader will find an introduction to the basic theory associated with fitted numerical methods for singularly perturbed differential equations. Fitted mesh methods focus on the appropriate distribution of the mesh points for singularly perturbed problems. The global errors in the numerical approximations are measured in the pointwise maximum norm. The fitted mesh algorithm is particularly simple to implement in practice, but the theory of why these numerical methods work is far from simple. This book can be used as an introductory text to the theory underpinning fitted mesh methods.

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Page Count

191

Publisher

World Scientific

Published Date

ISBN 10

9814452777

ISBN 13

9789814452779

Analysis of Numerical Methods

By: Eugene Isaacson,Herbert Bishop Keller

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Analysis of Numerical Methods

By: Eugene Isaacson,Herbert Bishop Keller

This excellent text for advanced undergraduate and graduate students covers norms, numerical solutions of linear systems and matrix factoring, eigenvalues and eigenvectors, polynomial approximation, and more. Many examples and problems. 1966 edition.

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Page Count

580

Publisher

Courier Corporation

Published Date

ISBN 10

0486137988

ISBN 13

9780486137988

Achieving Excellence in Fundraising

By: Eugene R. Tempel,Timothy L. Seiler,Dwight F. Burlingame

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Achieving Excellence in Fundraising

By: Eugene R. Tempel,Timothy L. Seiler,Dwight F. Burlingame

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

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Page Count

610

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118853822

ISBN 13

9781118853825

Stochastic Convergence

By: Eugene Lukacs

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Stochastic Convergence

By: Eugene Lukacs

Stochastic Convergence, Second Edition covers the theoretical aspects of random power series dealing with convergence problems. This edition contains eight chapters and starts with an introduction to the basic concepts of stochastic convergence. The succeeding chapters deal with infinite sequences of random variables and their convergences, as well as the consideration of certain sets of random variables as a space. These topics are followed by discussions of the infinite series of random variables, specifically the lemmas of Borel-Cantelli and the zero-one laws. Other chapters evaluate the power series whose coefficients are random variables, the stochastic integrals and derivatives, and the characteristics of the normal distribution of infinite sums of random variables. The last chapter discusses the characterization of the Wiener process and of stable processes. This book will prove useful to mathematicians and advance mathematics students.

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Page Count

215

Publisher

Academic Press

Published Date

ISBN 10

1483218589

ISBN 13

9781483218588

Papilio. Devoted Exclusively to Lepidoptera

Vol. IV

By: Henry Edwards,Eugene Murray-Aaron

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Papilio. Devoted Exclusively to Lepidoptera

Vol. IV

By: Henry Edwards,Eugene Murray-Aaron

Reprint of the original, first published in 1884.

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Page Count

218

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385457785

ISBN 13

9783385457782

Quantum Mechanics

By: Eugene D. Commins

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Quantum Mechanics

By: Eugene D. Commins

A self-contained introduction for advanced students in physics who want to acquire serious knowledge and understanding of quantum mechanics.

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Page Count

695

Publisher

Cambridge University Press

Published Date

ISBN 10

110706399X

ISBN 13

9781107063990

Achieving Excellence in Fundraising

By: Timothy L. Seiler,Eva E. Aldrich,Eugene R. Tempel

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Achieving Excellence in Fundraising

By: Timothy L. Seiler,Eva E. Aldrich,Eugene R. Tempel

Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. Edited by Gene Tempel, Executive Director of Indiana University's Center on Philanthropy, this third edition of the Rosso's fund raising classic both retains the original philosophical principles of the first edition and offers new insights on recent fund raising developments. Each chapter has been updated, and Tempel has added new sections on technology and fund raising, the internet, women as donors, stewardship, and fund raising as a profession. Authors include such fund raising luminaries as Tim Seiler, Dwight Burlingame, Lilya Wagner, Mal Warwick, Kay Sprinkel Grace and Kim Klein.

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Page Count

544

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470551739

ISBN 13

9780470551738

Iterative Methods for Linear Systems

Theory and Applications

By: Maxim A. Olshanskii,Eugene E. Tyrtshnikov

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Iterative Methods for Linear Systems

Theory and Applications

By: Maxim A. Olshanskii,Eugene E. Tyrtshnikov

Iterative Methods for Linear Systems offers a mathematically rigorous introduction to fundamental iterative methods for systems of linear algebraic equations. The book distinguishes itself from other texts on the topic by providing a straightforward yet comprehensive analysis of the Krylov subspace methods, approaching the development and analysis of algorithms from various algorithmic and mathematical perspectives, and going beyond the standard description of iterative methods by connecting them in a natural way to the idea of preconditioning.

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Page Count

257

Publisher

SIAM

Published Date

ISBN 10

1611973457

ISBN 13

9781611973457

Five for Freedom

The African American Soldiers in John Brown's Army

By: Eugene L. Meyer

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Five for Freedom

The African American Soldiers in John Brown's Army

By: Eugene L. Meyer

On October 16, 1859, John Brown and his band of eighteen raiders descended on Harpers Ferry. In an ill-fated attempt to incite a slave insurrection, they seized the federal arsenal, took hostages, and retreated to a fire engine house where they barricaded themselves until a contingent of US Marines battered their way in on October 18. The raiders were routed, and several were captured. Soon after, they were tried, convicted, and hanged. Among Brown's fighters were five African American men—John Copeland, Shields Green, Dangerfield Newby, Lewis Leary, and Osborne Perry Anderson—whose lives and deaths have long been overshadowed by their martyred leader and who, even today, are little remembered. Only Anderson survived, later publishing the lone insider account of the event that, most historians agree, was a catalyst to the catastrophic American Civil War that followed. Five for Freedom is the story of these five brave men, the circumstances in which they were born and raised, how they came together at this fateful time and place, and the legacies they left behind. It is an American story that continues to resonate.

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Page Count

275

Publisher

Chicago Review Press

Published Date

ISBN 10

161373574X

ISBN 13

9781613735749

Soup For The Qan

By: Paul D. Buell,Eugene N. Anderson

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Soup For The Qan

By: Paul D. Buell,Eugene N. Anderson

First published in 2000. In the early 14th century, a court nutritionist called Hu Sihui wrote his Yinshan Zhengyao, a dietary and nutritional manual for the Chinese Mongol Empire. Hu Sihui, a man apparently with a Turkic linguistic background, included recipes, descriptions of food items, and dietary medical lore including selections from ancient texts, and thus reveals to us the full extent of an amazing cross-cultural dietary; here recipes can be found from as far as Arabia, Iran, India and elsewhere, next to those of course from Mongolia and China. Although the medical theories are largely Chinese, they clearly show Near Eastern and Central Asian influence. This long-awaited expanded and revised edition of the much-acclaimed A Soup for the Qan sheds (yet) new light on our knowledge of west Asian influence on China during the medieval period, and on the Mongol Empire in general.

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Page Count

713

Publisher

Routledge

Published Date

ISBN 10

1136172653

ISBN 13

9781136172656

Latest Advances in Symbolic Algorithms

Proceedings of the Waterloo Workshop in Computer Algebra, Ontario, Canada, 10-12 April, 2006

By: Ilias Kotsireas,Eugene Zima

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Latest Advances in Symbolic Algorithms

Proceedings of the Waterloo Workshop in Computer Algebra, Ontario, Canada, 10-12 April, 2006

By: Ilias Kotsireas,Eugene Zima

Written by world-renowned experts, the book is a collection of tutorial presentations and research papers catering to the latest advances in symbolic summation, factorization, symbolic-numeric linear algebra and linear functional equations. The papers were presented at a workshop celebrating the 60th birthday of Sergei Abramov (Russia), whose highly influential contributions to symbolic methods are adopted in many leading computer algebra systems.

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Page Count

220

Publisher

World Scientific

Published Date

ISBN 10

9812778853

ISBN 13

9789812778857

Missional Transformation: God's Spirit at Work

Essays Celebrating the Outreach Ministry of Dr. Eugene Bunkowske

By: Mark Press,Eugene Bunkowske

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Missional Transformation: God's Spirit at Work

Essays Celebrating the Outreach Ministry of Dr. Eugene Bunkowske

By: Mark Press,Eugene Bunkowske

Missiologists and mission-oriented folks have been invited to reflect on topics that touch on the transforming power of God's Spirit. This series of essays has been produced as one way of celebrating the fascinating, missional career of Dr. Eugene Bunkowske, long-time missionary to Africa, long-time linguist and Bible translator, long-time seminary professor, life-long sharer of the Good News of Jesus the Christ. This volume offers plenty of "meat" to engage the serious student of missions – but also a number of "gems" that will enlighten any Christian with a commitment to outreach or an interest in the church's mission. Lutheran Church—Missouri Synod readers will be especially interested in some of the pieces, though any student of Sacred Scripture will benefit from many of the essays.

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