Physical oncology has the potential to revolutionize cancer research and treatment. The fundamental rationale behind this approach is that physical processes, such as transport mechanisms for drug molecules within tissue and forces exchanged by cancer cells with tissue, may play an equally important role as biological processes in influencing progression and treatment outcome. This book introduces the emerging field of physical oncology to a general audience, with a focus on recent breakthroughs that help in the design and discovery of more effective cancer treatments. It describes how novel mathematical models of physical transport processes incorporate patient tissue and imaging data routinely produced in the clinic to predict the efficacy of many cancer treatment approaches, including chemotherapy and radiation therapy. By helping to identify which therapies would be most beneficial for an individual patient, and quantifying their effects prior to actual implementation in the clinic, physical oncology allows doctors to design treatment regimens customized to each patient’s clinical needs, significantly altering the current clinical approach to cancer treatment and improving the outcomes for patients.
This engaging text introduces readers to the sociology of cults. Covering the history and current state of cult studies, this book includes topics ranging from doomsday cults and new religious movements through to self-help cults, the cult of celebrity, intellectuals, and entrepreneurs. Case studies as varied as David Koresh and the Branch Davidians, the Manson family, and the cult brands of Elon Musk, Andrew Tate and Jordan Peterson are deployed to shed new light on cult formation in the twenty-first century. Amidst the rise of populist demagogues, the online radicalisation of alienated individuals, and the proliferation of celebrities and gurus with avid followings, cult dynamics are everywhere in society. Yet key urgent questions have not been clearly and concisely addressed: What are cults? Why do they emerge? How are they established and maintained? What is the future of cults, and why are we so fascinated by them? This book explores these questions by tracing the spectrum of cult formation historically and in today’s networked media ecosystem. This accessible introduction to the darkly fascinating world of cults is essential reading for academics and students of sociology, social psychology, religion, politics, business and cultural studies, and anyone interested in understanding the relationship between cults and society.
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