Ordered to play for the Jewish prisoners of a Nazi concentration camp, young German violinist Gottfried Keller reluctantly complies in spite of his growing horror about the camp's atrocities and his own culpability in renewing its prisoners' hopes. Reprint. 25,000 first printing.
Ordered to play for the Jewish prisoners of a Nazi concentration camp, young German violinist Gottfried Keller reluctantly complies in spite of his growing horror about the camp's atrocities and his own culpability in renewing its prisoners' hopes. Reprint. 25,000 first printing.
The work lays out the fulcrum of issues and practice considerations that require care thought in delivering ethical and sound social work practice in larger systems intended to achieve service and system effectiveness. The book guides the reader in the key areas to include in planning, implementing and ensuring the leadership, administration and management of action packed programs and services in community based agency and interagency service collaborations"--
The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York). Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.
Business Continuity from Preparedness to Recovery: A Standards-Based Approach details the process for building organizational resiliency and managing Emergency and Business Continuity programs. With over 30 years of experience developing plans that have been tested by fire, floods, and earthquakes, Tucker shows readers how to avoid common traps and ensure a successful program, utilizing, detailed Business Impact Analysis (BIA) questions, continuity strategies and planning considerations for specific business functions. One of the few publications to describe the entire process of business continuity planning from emergency plan to recovery, Business Continuity from Preparedness to Recovery addresses the impact of the new ASIS, NFPA, and ISO standards. Introducing the important elements of business functions and showing how their operations are maintained throughout a crisis situation, it thoroughly describes the process of developing a mitigation, prevention, response, and continuity Management System according to the standards. Business Continuity from Preparedness to Recovery fully integrates Information Technology with other aspects of recovery and explores risk identification and assessment, project management, system analysis, and the functional reliance of most businesses and organizations in a business continuity and emergency management context. - Offers a holistic approach focusing on the development and management of Emergency and Business Continuity Management Systems according to the new standards - Helps ensure success by describing pitfalls to avoid and preventive measures to take - Addresses program development under the standards recently developed by ISO, ASIS and NFPA - Provides both foundational principles and specific practices derived from the author's long experience in this field - Explains the requirements of the Business Continuity Standards
Business Ethics addresses students and those engaged in business to help them understand their work as an integral form of human development as well as an authentic Christian vocation. Ultimately, Gene Ahner shows us that if business is not ethical, it is not good business."--BOOK JACKET.
This is a compilation of essays born of varying impetuses and written over a number of years on the general topic of metaphor, my life obsession since my spring semester at Berry College in 1953. The generalized purpose of the following documents is to trace the path of metaphor as my thinking evolved. More importantly, it is hoped that these essaysread along with my prolix and sometimes confusing opusmy chef d oeuvre on metaphor, Metamorphosos: A Proposed Path to Independent Livingwill shed new light on some of the major philosophical conundrums perplexing the world today. Among these conundrums, the still unresolved issues growing out of Albert Einsteins relativity theoriesone of which is determinism. Are we prisoners of our particle origins, consigned to a preordained cycle of macro machinery, or free individuals equipped with the necessary tools to exercise free will and control our destinies?
This volume is geared toward students and instructors involved in cultural ecology, ecological anthropology, and/or human ecology. While covering basic concepts for beginners, this book also provides a thorough and sophisticated discussion of cultural ecology's history and theory using examples from throughout the world, both historical and contemporary.
In an incisive and wide-ranging critique of ethno-history and historical anthropology, Michael E. Harkin develops an innovative approach to understanding the profound cultural changes experienced during the past century by the Heiltsuks (Bella Bella), a Northwest Coast Indian group. Between 1880 and 1920, the Heiltsuks changed from one of the most traditional and aggressive groups on the Northwest Coast to paragons of Victorian virtues. Why and how did this dramatic transformation occur? These questions, Harkin contends, can best be answered by tracing the changing views the Heiltsuks had of themselves and of their past as they encountered colonial powers. Rejecting many of the common methods and assumptions of ethnohistorians as unwittingly Eurocentric or simplistic, Harkin argues that the multiple perspectives, motives, and events constituting the Heiltsuks' world and history can be productively conceived of as dialogues, ongoing series of culturally embedded communicative acts that presuppose previous acts and constrain future ones. Historical transformations in three of these dialogues, centering on the body, material goods, and concepts of the soul, are examined in detail.
“An extraordinary work of intellectual history as well as a scholarly tour de force, a bracing polemic, and a work of Christian prophecy...McCarraher challenges more than 200 years of post-Enlightenment assumptions about the way we live and work.” —The Observer At least since Max Weber, capitalism has been understood as part of the “disenchantment” of the world, stripping material objects and social relations of their mystery and magic. In this magisterial work, Eugene McCarraher challenges this conventional view. Capitalism, he argues, is full of sacrament, whether one is prepared to acknowledge it or not. First flowering in the fields and factories of England and brought to America by Puritans and evangelicals, whose doctrine made ample room for industry and profit, capitalism has become so thoroughly enmeshed in the fabric of our society that our faith in “the market” has become sacrosanct. Informed by cultural history and theology as well as management theory, The Enchantments of Mammon looks to nineteenth-century Romantics, whose vision of labor combined reason, creativity, and mutual aid, for salvation. In this impassioned challenge to some of our most firmly held assumptions, McCarraher argues that capitalism has hijacked our intrinsic longing for divinity—and urges us to break its hold on our souls. “A majestic achievement...It is a work of great moral and spiritual intelligence, and one that invites contemplation about things we can’t afford not to care about deeply.” —Commonweal “More brilliant, more capacious, and more entertaining, page by page, than his most ardent fans dared hope. The magnitude of his accomplishment—an account of American capitalism as a religion...will stun even skeptical readers.” —Christian Century
This new textbook seeks to explain how US defense and national security policy is formulated and conducted. The focus is on the role of the President, Congress, political partisans, defense industries, lobbies, science, the media, and interest groups, including the military itself, in shaping policies. It examines the following key themes: US grand strategy; who joins America's military; how and why weapons are bought; the management of defense; public attitudes toward the military and casualties; the roles of the President and the Congress in controlling the military; the effects of 9/11 on security policy, homeland security, government reorganizations, and intra- and inter-service relations. The book shows how political and organizational interests determine US defense policy, and warns against the introduction of centralising reforms. In emphasizing the process of defense policy-making, rather than just the outcomes of that process, this book signals a departure from the style of many existing textbooks.
The process of investigation is dynamic and fluid. The approach must be reasonable and the investigator flexible. However, in order to be successful, every investigation must have a meaningful purpose and be executed ethically and lawfully.Inevitably, employers must invest time, money, and patience to ensure they obtain demonstrable and actionable
A systems approach to understanding the needs of today’s healthcare supply chain Strategic Management of the Healthcare Supply Chain offers a big-picture overview and a proven strategic framework for supply chain management in healthcare. It also addresses concrete strategies for risk management, partnerships, logistics, performance assessment, information technology, and beyond. Readers will gain a comprehensive understanding of the issues facing the healthcare supply chain and the opportunities that present themselves as we look toward the future. Written by a team of authors with both research expertise and practical experience in healthcare supply chain, this broad and impactful book teases out the complexities within the supply chain field and the healthcare ecosystem. The healthcare industry is evolving rapidly, and the role of the supply chain is shifting in response. Institutions and practitioners are collaborating more closely than ever with supply chain leaders. This shift introduces new opportunities and challenges at the level of healthcare delivery. Additionally, the role of supply chain in safeguarding the social determinants of health—food, transportation, critical health-related products—is rapidly expanding, especially in historically underserved populations. This revised edition takes a holistic approach to the needs of people and organizations, yielding strategies that will improve both economic and health outcomes. Gain the understanding you need to work toward building a mature supply chain organization Develop perspective on how the needs of the healthcare supply chain are shifting in the modern era Holistically assess supply chain performance and improve clinical, financial, and operational outcomes Identify opportunities to generate value, improve alliances, and cut costs This book will be of interest to graduate students in the health sector and supply chain programs, as well as working clinicians, health sector managers, and supply chain leaders. Policymakers looking to create a more resilient healthcare supply chain in the wake of COVID-19 will also find valuable insight inside.
Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. Edited by Gene Tempel, Executive Director of Indiana University's Center on Philanthropy, this third edition of the Rosso's fund raising classic both retains the original philosophical principles of the first edition and offers new insights on recent fund raising developments. Each chapter has been updated, and Tempel has added new sections on technology and fund raising, the internet, women as donors, stewardship, and fund raising as a profession. Authors include such fund raising luminaries as Tim Seiler, Dwight Burlingame, Lilya Wagner, Mal Warwick, Kay Sprinkel Grace and Kim Klein.
Drawing from his thirty-five years as a CEO, popular leadership literature, and the Scriptures, Eugene Habecker makes the case of the integration of soft skills, like emotional intelligence and character quality, in building healthier professional and personal lives and healthier organizations.
This book is an annotated compendium of articles and checklists I wrote on the subject of Internal Auditing and to help internal auditors to identify, correct, and track nonconformities in their organizations. It is based on work I have done as an auditor and management consultant in the U.S. and in Central America and as a Military analyst for the Center for Naval Analyses, research of some very fine books, and the 27 years of military service that preceded it. The premise of this book and my reason for creating it is simple: 1. Our organizations (large and small public and private) can audit themselves more effectively than outside consultants or registrars. The news in recent years has proven that reliance on outside auditors to the exclusion or minimization of internal audits is both perilous and unforgiveable. 2. It is not enough that organizations reach states of profitability and self-sustainment; they must develop a corporate character that identifies it as a good neighbor and responsible member of society. This corporate character must include Corporate Responsibility, employee safety and quality of life, and environmental compliance. 3. Our organizations, and, in fact, our lives are in danger from both physical and cyber-attacks, because we remain incredibly uneducated, unstructured, and vulnerable, when it comes to these modern-day, fact-of-life, threats. Organizational Security can be upgraded profoundly through a well-developed program of internal audits. 4. Organizations can combine resources synergistically. That is, the whole of the effort will be greater than the sum of its parts. I have kept this work as compact as possible, so as to minimize reading time and maximize productivity. I write for no-nonsense managers with big responsibilities and limited resources. I refer often to excellent ISO International Standards.
As environmental management becomes of increasing concern to both industrial and developing societies, it is instructive to look at the fundamental relationship between man and environment as exemplified by the hunter-gatherer cultures, in which resource management was and is vital to the very existence of human life. The authors of this book look at hunting and gathering societies in Australia and North America, searching for the essential, as distinct from local, manifestations of human-environment relations. They examine the availability of resources in relation to the requirements of stable and expanding human populations, explore the ontological and structural principles of ecological relations in these societies, and describe the rationale of geographic boundaries and control of access to resources within and across boundaries. A number of current theoretical issues are addressed: the use of fire as a tool for environmental management; the ecological consequences of seasonal mobility patterns; the functional basis for differing forms of control over resources; the social organization of production, including the symbolism of the sexual division of labor; the tactical exercise of jural rights in the use of resources; and the ecological consequences of religious beliefs. The book concludes with a summary of the case materials in terms of what they contribute to the understanding of hunting/gathering as an "economic" category and to the conflict over management of natural resources where societies of hunter-gatherers are encapsulated within industrial societies.
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Abraham Lincoln once said that history is not history unless it is the truth, and American history, as told to generations of Americans of all ages, is filled with lies and deceits that has led us inevitably to war after war. Despite all the deceptions, America has risen to become the greatest and wealthiest nation of all time. That is the paradox that is explored in this book.
This book is about what I call Fix it or lose it Management. I wrote it to help you do your own turnaround inside your organization, before someone else does it for you or your organization goes under completely. This book is a compendium of carefully selected good ideas from good books, plus my own experience in nearly 20 years as a management consultant and the 27 years of Military service that preceded it. Like my last book, I wrote it so that you could have straightforward, no-nonsense material, ready to implement. CEOs and other responsible people in leadership positions dont always have time to do their own research. Instead, they throw themselves on the mercy of contractors, who think in terms of yearly contracts. You can do the job better.
Build an innovative new startup using the resources of an existing corporation The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more. You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level. The Corporate Explorer Fieldbook will also teach you to: Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction Perform customer discovery interviews for ideating, incubating, and scaling ideas Generate breakthrough ideas from within large companies An indispensable companion to the newly published Corporate Explorer: How Corporations Beat Startups at the Innovation Game, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.
This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.
This text describes, analyses and synthesises a wide range ofcontemporary issues from research and practice in the field ofindividual and collective workplace learning and development. Enables students and managers of learning and development(L&D) to understand the theory and practice of L&D inorganizations. Explores the concept of learning from a variety of perspectivesthrough the use of examples of research and practice from all overthe world. Takes a broad view of learning as encompassing both explicitand implicit and individual and collective learningprocesses. Argues that the practice of L&D should be based upon arigorous theoretical and empirical base. Each chapter uses synopses of research studies and case studiesfrom businesses to illustrate the most important theories, conceptsand models. Lists of key concepts, knowledge outcomes, ‘perspectivesfrom practice’, ‘perspectives from research’,discussion points (for individual or class use), and conceptchecklists to benefit both students and teachers. Is illustrated throughout with diagrams, tables and‘L&D facts and figures’.
Why colleges and universities should change their governance systems—and what could happen if they don't Do higher education institutions have what it takes to reform effectively from within? Locus of Authority argues that every issue facing today's colleges and universities, from stagnant degree completion rates to worrisome cost increases, is exacerbated by a century-old system of governance that desperately requires change. While prior studies have focused on boards of trustees and presidents, few have looked at the place of faculty within the governance system. Bowen and Tobin explore whether departments remain the best ways through which to organize decision making and if the concepts of academic freedom and shared governance need to be sharpened and redefined. Using case studies of four very different institutions, the authors demonstrate that college and university governance has capably adjusted to the necessities of the moment and governance norms and policies should be assessed in the context of historical events. They also demonstrate that successful reform depends on the artful consideration of technological, financial, and cultural developments. Locus of Authority shows that the consequences of not addressing college and university governance are more than the nation can afford.
This book explores the science behind intuitive decision-making in business, and shows how people's innate capacity for intuition can be nurtured and strengthened to maximize performance. We are all familiar with those perplexing situations when we think we 'just know' without knowing how or why we know. In professional life it might be the job candidate's CV that checks all the boxes but somehow doesn't stack-up: should we perform some due diligence and dig a little deeper? In personal life it could be the apartment that we're looking to rent that just felt right the minute we walked through the front door: should we trust our hunch and grab it while we can? What if time is of the essence? What if there isn't any more data to be had in the time available? In this volume, Eugene Sadler-Smith examines why situations like these often leave us in a quandary, and why these decisions so often leave us in two minds. He reveals that metaphorically speaking, we have two minds in one brain: an 'analytical mind' and an 'intuitive mind', which sometimes come to quite different conclusions about what we ought to do in those consequential decisions that permeate our professional and personal lives. Rather than thinking of our intuitive and analytical minds in constant battle with each other, we might instead think of them as two information-processing systems that have evolved to complement each other. The main idea of this book is that our analytical mind evolved to 'solve' whilst our intuitive mind evolved to 'sense'. Neither is infallible, and our intuitions can be both flawed and marvellous at the same time. The author's clear and detailed explanation of the science behind intuition reveals how we can make intelligent use of our intuition to sense and solve our way through a world that is fast-moving, complex, and uncertain.
If you have been struggling to get the reputation and fame of a world-class global buyer, you are fortunate. I have written this self-help guide to help you become that world-class buyer. In less than three to four years (depending on your education level), if you read this book and apply the attributes, you will achieve your career goals and earn the reputation of being world-class. In this self-help book, you will learn the thirteen specific skills required to become a world-class buyer, such as transportation, billing terms, cash flow, profit, long-term contracts, partnering versus strategic alliance, mentoring, ethics and morals, business modeling, and effective presentations, just to name a few. Also included in the book are the eight steps in supply category management, negotiating for damages, seven key attributes for success, and the fifteen common traits of winners. Last but certainly not the least are very helpful hints found after each chapter, which are summarized in the closing chapter 25. I hope you had as much pleasure reading the book as I had writing it. Look for my upcoming sequel, The Definitive Guide to Obtaining a 100% Investment Return. Enjoy!
DoD programs are, at once, the most challenging and the most critical endeavors that will take place in the United States – now and for years to come. The success of DoD programs depends on the thoroughness and professionalism of the contracts which direct their creation and operation. DoD contracts must reflect, in the scope of work to be done, the measuring criteria, the governing management structure, robust strategies of risk management, due diligence, synergy, innovation, feedback, follow-up, and accountability. The International Standards Organization (ISO) Family of management and auditing standards are a tremendous “Value-add” to developing and managing a DoD program. The same measuring criteria used to keep a program going can tell the program manager when it should be cancelled. DoD programs need input and guidance from warfighters, whose lives depend on program success. “Politics” makes for bad programs and bad results; and the selection of contractors based essentially on affiliations with members of Congress can lead to mission failure; maybe even loss of life.
Risk as we now know it is a wholly new phenomenon, the by-product of our ever more complex and powerful technologies. In business, policy making, and in everyday life, it demands a new way of looking at technological and environmental uncertainty. In this definitive volume, four of the world's leading risk researchers present a fundamental critique of the prevailing approaches to understanding and managing risk - the 'rational actor paradigm'. They show how risk studies must incorporate the competing interests, values, and rationalities of those involved and find a balance of trust and acceptable risk. Their work points to a comprehensive and significant new theory of risk and uncertainty and of the decision making process they require. The implications for social, political, and environmental theory and practice are enormous. Winner of the 2000-2002 Outstanding Publication Award of the Section on Environment and Technology of the American Sociological Association
At times, a man's existence must survive on the blade-thin edge of danger. Voyage with Cole Cronan, as he seeks freedom from the straitjacket of society, living on the fringe of society's outposts. From king crab fishing the brutal icy waters of the Bering Sea, where Death's screeching howl informs him it's time to leave, to the warm seductive currents of the South China Sea working in the hazardous profession of the hard-living, pushing the envelope, commercial deep sea divers. His adventure roams from a steaming jungle river in a dugout canoe traveling to a Iban longhouse, former head hunters of Borneo; flying to Portsmouth England in the dead of winter for diving in the bitterly cold North Sea; to living at the paint peeling former colonial mansion known as the Mitre Hotel, home to a wide assortment of the diving industries rogues and roustabouts in Singapore. This course leads to the treacherous full moon tides and murky waters off Bombay, in the Arabian Sea. Cronan must test the core of his existence to survive a date with destiny - a stranded saturation diving bell--300 feet underwater.
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
On October 16, 1859, John Brown and his band of eighteen raiders descended on Harpers Ferry. In an ill-fated attempt to incite a slave insurrection, they seized the federal arsenal, took hostages, and retreated to a fire engine house where they barricaded themselves until a contingent of US Marines battered their way in on October 18. The raiders were routed, and several were captured. Soon after, they were tried, convicted, and hanged. Among Brown's fighters were five African American men—John Copeland, Shields Green, Dangerfield Newby, Lewis Leary, and Osborne Perry Anderson—whose lives and deaths have long been overshadowed by their martyred leader and who, even today, are little remembered. Only Anderson survived, later publishing the lone insider account of the event that, most historians agree, was a catalyst to the catastrophic American Civil War that followed. Five for Freedom is the story of these five brave men, the circumstances in which they were born and raised, how they came together at this fateful time and place, and the legacies they left behind. It is an American story that continues to resonate.
Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations. Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace. In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition. "The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied
This book introduces the main concepts of microeconomics to students who have undergone at least one elementary calculus course. It fully integrates graphical and mathematical concepts and offers analytical examples demonstrating numerical solutions. The book has a strong theoretical basis but shows how microeconomics can be brought to bear on the real world. New Features for this edition include: An incorporation of the theory of stock externalities associated with greenhouse gases ; Development of the section on insurance with particular reference to the new US healthcare program ; greater integration of game theoretic concepts throughout the book. The book's style is accessible, but also rigorous. Mathematical examples are provided throughout the book, in particular for key concepts and the result is a balanced approach in terms of prose, graphics, and mathematics.
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