Ernesto Paiz's Books

Young Che

Memories of Che Guevara by His Father

By: Ernesto Guevara Lynch

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Young Che

Memories of Che Guevara by His Father

By: Ernesto Guevara Lynch

“I had prepared a life plan that included ten years of wandering, later years studying medicine. . . . All that's in the past, the only thing that's clear is that the ten years of wandering might grow longer . . . but it will now be of an entirely different type from the one I dreamed of, and when I arrive in a new country it will not be to go to museums and look at ruins, because that still interests me, but also to join the struggle of the people.” – Che Guevara, in a letter to his mother, 1956Assembled from two separate books written by Che's father, this is a vivid and intimate account of the formative years of an icon. Ernesto Guevara Lynch describes the people and personal events that shaped the development of his son's revolutionary worldview, from his childhood in a bourgeois Argentinian home to the moment he joined Castro to train for the invasion of Cuba in 1956. It also includes, available for the first time in the United States, Che's diary of his trip around Northern Argentina in 1950. Young Che is an indispensible guide to understanding one of the twentieth century's most famous and enduring revolutionary figures.

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Page Count

411

Publisher

Vintage

Published Date

ISBN 10

0307806456

ISBN 13

9780307806451

Ambassadors of the Working Class

Argentina's International Labor Activists and Cold War Democracy in the Americas

By: Ernesto Semán

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Ambassadors of the Working Class

Argentina's International Labor Activists and Cold War Democracy in the Americas

By: Ernesto Semán

In 1946 Juan Perón launched a populist challenge to the United States, recruiting an army of labor activists to serve as worker attachés at every Argentine embassy. By 1955, over five hundred would serve, representing the largest presence of blue-collar workers in the foreign service of any country in history. A meatpacking union leader taught striking workers in Chicago about rising salaries under Perón. A railroad motorist joined the revolution in Bolivia. A baker showed Soviet workers the daily caloric intake of their Argentine counterparts. As Ambassadors of the Working Class shows, the attachés' struggle against US diplomats in Latin America turned the region into a Cold War battlefield for the hearts of the working classes. In this context, Ernesto Semán reveals, for example, how the attachés' brand of transnational populism offered Fidel Castro and Che Guevara their last chance at mass politics before their embrace of revolutionary violence. Fiercely opposed by Washington, the attachés’ project foundered, but not before US policymakers used their opposition to Peronism to rehearse arguments against the New Deal's legacies.

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336

Publisher

Duke University Press

Published Date

ISBN 10

0822372959

ISBN 13

9780822372950

Analysis of Strategic move by Chipotle

By: Ernesto Paiz,Dave Anderson,Ryan Barone,Brian Bollinger,Kristina Calderon,Frank Lin,Mark Toguchi

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Analysis of Strategic move by Chipotle

By: Ernesto Paiz,Dave Anderson,Ryan Barone,Brian Bollinger,Kristina Calderon,Frank Lin,Mark Toguchi

Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as “food with integrity” and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle’s growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so successful, offering sustainable gourmet ingredients at reasonable prices.

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GRIN Verlag

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ISBN 10

3640931939

ISBN 13

9783640931934

Book's by Ernesto Paiz

Young Che

Young Che

Ambassadors of the Working Class

Ambassadors of the Working Class

Analysis of Strategic move by Chipotle

Analysis of Strategic move by Chipotle

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