Ernest L. Cowles's Books

An Introduction to Survey Research, Volume I

The Basics of Survey Research

By: Ernest L. Cowles,Edward Nelson

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An Introduction to Survey Research, Volume I

The Basics of Survey Research

By: Ernest L. Cowles,Edward Nelson

Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.

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Page Count

120

Publisher

Business Expert Press

Published Date

ISBN 10

1948976048

ISBN 13

9781948976046

An Introduction to Survey Research

By: Ernest L. Cowles,Edward Nelson

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An Introduction to Survey Research

By: Ernest L. Cowles,Edward Nelson

An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify the information needed and the best approach to get that information. They also highlight the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results.

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Page Count

231

Publisher

Business Expert Press

Published Date

ISBN 10

1606498193

ISBN 13

9781606498194

An Introduction to Survey Research, Volume II

Carrying Out the Survey

By: Ernest L. Cowles,Edward Nelson

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An Introduction to Survey Research, Volume II

Carrying Out the Survey

By: Ernest L. Cowles,Edward Nelson

Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior. This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey— including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys—the presentation of results in different formats appropriate to different audiences.

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Page Count

106

Publisher

Business Expert Press

Published Date

ISBN 10

1949991296

ISBN 13

9781949991291

Book's by Ernest L. Cowles

An Introduction to Survey Research, Volume I

An Introduction to Survey Research, Volume I

An Introduction to Survey Research

An Introduction to Survey Research

An Introduction to Survey Research, Volume II

An Introduction to Survey Research, Volume II

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