Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
2013 Gold Medal Winner IPBA Benjamin Franklin Award, LGBT Category Each year, over 7.3 million Americans face infertility. In their search for answers and alternative means for building a family, they turn to the nearly 500 reproductive specialty clinics across the US. Same-sex and single-by-choice parents are more prevalent than ever in the fertility industry and there is no definitive, up-to-date guide to help families of all types approach egg donation. Resources are fragmented, and thatÌs true regardless of your family "type." Insider's Guide to Egg Donation, is the first how-to-handbook that helps families of all types navigate the less talked about but widely practiced egg donor landscape with a warm and friendly tone, giving those in need of a different kind of stork the answers and information they need as they begin to research family-building options. The Insider's Guide to Egg Donation Answers: What do I need to know about the medical process of using an egg donor? What are the latest reproductive medicine technologies that we should know about? What should I consider when choosing a fertility clinic? How should I evaluate potential egg donor agencies?
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
2013 Gold Medal Winner IPBA Benjamin Franklin Award, LGBT Category Each year, over 7.3 million Americans face infertility. In their search for answers and alternative means for building a family, they turn to the nearly 500 reproductive specialty clinics across the US. Same-sex and single-by-choice parents are more prevalent than ever in the fertility industry and there is no definitive, up-to-date guide to help families of all types approach egg donation. Resources are fragmented, and thatÌs true regardless of your family "type." Insider's Guide to Egg Donation, is the first how-to-handbook that helps families of all types navigate the less talked about but widely practiced egg donor landscape with a warm and friendly tone, giving those in need of a different kind of stork the answers and information they need as they begin to research family-building options. The Insider's Guide to Egg Donation Answers: What do I need to know about the medical process of using an egg donor? What are the latest reproductive medicine technologies that we should know about? What should I consider when choosing a fertility clinic? How should I evaluate potential egg donor agencies?
Luigi Tansillo is one of the most interesting and representative of the Petrarchist poets active in Naples during the mid-sixteenth century. This study reconsiders his substantial lyric corpus from a variety of perspectives, opening with a survey of the textual tradition and previous critical work on his verse. Four of Tansillo's lyric collections are examined in depth, and read from narrative and thematic points of view. Particular emphasis is placed on the evolution of the collections, by exploring the ways in which very different types of narrative implying different underlying poetics can be constructed using often identical poems. Parallel to this is a consideration of Tansillo's place within the broader literary historical context, and his use of verse as a political and ideological tool in the service of the Spanish viceroy of Naples. These detailed studies of individual poetic sequences are complemented by an analysis of Tansillo's poetic language within the context of Neapolitan reactions to the questione della lingua, and of his contribution to creating a fixed iconology for the representation of jealousy in the Renaissance and Baroque lyric.
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