Erika Darics's Books

Language in Business, Language at Work

By: Erika Darics,Veronika Koller

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Language in Business, Language at Work

By: Erika Darics,Veronika Koller

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

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Page Count

369

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

135030798X

ISBN 13

9781350307988

Writing Online

A Guide to Effective Digital Communication at Work

By: Erika Darics

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Writing Online

A Guide to Effective Digital Communication at Work

By: Erika Darics

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.

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Page Count

133

Publisher

Business Expert Press

Published Date

ISBN 10

1606497812

ISBN 13

9781606497814

Organisation, Communication and Language

A Case Book of Methods for Analysing Workplace Text and Talk

By: Erika Darics,Jonathan Clifton

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Organisation, Communication and Language

A Case Book of Methods for Analysing Workplace Text and Talk

By: Erika Darics,Jonathan Clifton

This book showcases various methodological approaches to the analysis of organizational talk and text. Arguing that organizations are discursive constructions that are communicatively constituted, the authors use the analysis of transcripts of audio-recordings of naturally-occurring workplace talk and authentic written texts to demonstrate what applied linguistics has to offer to scholarly research into organizations as well as management practice and training. The authors discuss the theoretical underpinnings of discursive approaches to the role language in the communicative constitution of organization, and then each chapter focuses on one particular analytical approach. The chapters cover conversation analysis; membership categorization analysis, positioning theory; ventriloquism; metaphor analysis; and metadiscourse analysis and computer-mediated discourse analysis. Consequently, this interdisciplinary work presents a number of methods that allow researchers unfamiliar with fine-grained linguistic analyses of naturally-occurring talk and text to explore ways of adding to their repertoire of research skills.

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Page Count

201

Publisher

Springer Nature

Published Date

ISBN 10

3031301994

ISBN 13

9783031301995

Writing Online

A Guide to Effective Digital Communication at Work

By: Erika Darics

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Writing Online

A Guide to Effective Digital Communication at Work

By: Erika Darics

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Solve jigsaw puzzle

Age

Page Count

133

Publisher

Business Expert Press

Published Date

ISBN 10

1606497812

ISBN 13

9781606497814

Book's by Erika Darics

Language in Business, Language at Work

Language in Business, Language at Work

Writing Online

Writing Online

Organisation, Communication and Language

Organisation, Communication and Language

Writing Online

Writing Online

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