Erik Veldhoen's Books

YOU-TOPIA

By: Erik Veldhoen

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You-Topia You-topia is about people and about organisations. It's about the future of our society. You-topia is not a utopia, but is based largely on experience and evidence. You-topia is also a work of philosophy based on logical reasoning that is grounded in experience and evidence. You-topia is a call to action. How can we become our own leaders in this promising, seductive world? You-topia is, above all else, about the journey that we must make to regain the balance between desire and discipline. It is a world in which people and organisations perform better and are therefore happier and more successful. Let the journey to You-topia begin. There's no excuse to put it off any longer. It will be worth your while. Welcome to the new world You-topia! Your ideal space! Because it's all about the choices that you make: The moments you choose to do everyday things The places you choose to do your work The people you choose to meet The relevant discipline you choose to exercise The relevant energy you choose to spend The inspiration that you seek to achieve a satisfactory balance in your life This ideal place isn't yours alone, however. We share the place in order to do our everyday things. You can choose time and again, but your choices must always fit smoothly into the larger organisation to which you belong and into the turbulent society around you. Ultimately, everyone has to see to their own needs. Everyone has to develop the discipline required to meet the obligations that they take upon themselves, the obligations they have towards themselves and towards their environment. The choices we make in that respect will ultimately change the way we look at life. And that might mean anything from orderly regularity to total chaos, from an anarchical free state to a safe haven, and from steady-as-a-rock to Bacchanalian licentiousness. We have to internalise the freedom we are given. We have to combine the playing field and the rules of the game into a single formula and give them meaning. If we do that respectfully and consciously, then all will be well. Ever since Frederick Taylor introduced his Principles of Scientific Management, our work and our lives have been in the clutches of management. You-topia shows that severely curtailing our desire to manage everything will improve our lives. Every individual can harness his or her own energy and master his or her productivity. All organisations need do is facilitate this as best they can. Not only is that possible, but it is also going to happen, because You-topia is technology-driven. Without digitisation, we would not have access to information any time, anywhere. Without the virtual workspace, we would not be able to work whenever and wherever it suits us. Modern technology has weaned us off desks and offices and rigid timetables. It has forced us to reconsider time and place. And time and place must be given new meaning in a future that will be entirely different from our post-industrial era. You-topia channels this innovation in a particular direction by looking holistically at our new physical, virtual, and mental reality. In You-topia, less really is more!

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Page Count

252

Publisher

Xlibris Corporation

Published Date

ISBN 10

1493112651

ISBN 13

9781493112654

Chaucer's Fabliaux as Analogues

By: Erik Hertog

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Chaucer's Fabliaux as Analogues

By: Erik Hertog

The presence of so many fabliaux in Chaucer's Canterbury Tales is intriguing in its own right, given the fact that there are no real fabliaux in Middle English befor Chaucer. But these stories are also interesting as instances of a concept and practice thas has received little critical attention so far, namely 'analogy', the writing and, above all, recognition of 'similar' stories. How to account for the literary practice that enables us to perceive stories as similar, c.q. analogous? This original study sets out to explore this phenomenon, first tentatively vis-?)vis other terms and practices (Translation, Borrowing, Adaptation, Version) and then, in the major part of the book, in a pragmatic-structuralist analysis of four salient components of narrative--Plot, Character, Thematics, and Genre--each illustrated with examples taken from Chaucer's fabliaux and their analogues in various European languages.In each of the four chapters the key-issue is Categorisation and Hertog traces its evolution and usefulness a a concept from Wittgenstein's family resemblances' and Zadeh's 'fuzzy set theory' to E. Rosch's Prototype theory. The conclusion draws attention to two aspects which set Chaucer's fabliaux very much apart from the other analogues: their contextuality within the polylogue of the Canterbury Tales, and secondly, their explicit intertextuality which invites us to look anew at the assumptions of traditional source-criticism. The study ends with some theoretical reflections on analogy and an attempt at definition.The book will interest not only Chaucerians and other medievalists but also scholars in literarry theory and interpretation.

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Page Count

314

Publisher

Leuven University Press

Published Date

ISBN 10

9061864623

ISBN 13

9789061864622

Brand Positioning

Connecting Marketing Strategy and Communications

By: Erik Kostelijk,Karel Jan Alsem

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Brand Positioning

Connecting Marketing Strategy and Communications

By: Erik Kostelijk,Karel Jan Alsem

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

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Page Count

320

Publisher

Routledge

Published Date

ISBN 10

1000025063

ISBN 13

9781000025064

Demise of the office

By: Erik Veldhoen,Bart Piepers

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Demise of the office

By: Erik Veldhoen,Bart Piepers

Tweetalige studie over de ontwikkeling van kantoorarbeid en de consequenties daarvan voor het (te ontwerpen) kantoorgebouw.

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Page Count

192

Publisher

Uitgeverij 010 Publishers

Published Date

ISBN 10

9064502722

ISBN 13

9789064502729

Book's by Erik Veldhoen

YOU-TOPIA

YOU-TOPIA

Chaucer's Fabliaux as Analogues

Chaucer's Fabliaux as Analogues

Brand Positioning

Brand Positioning

Demise of the office

Demise of the office

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