Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
A provocative analysis of labor, globalization, and environmental harm by the award-winning historian and author of A History of America in Ten Strikes. In the current state of our globalized economy, corporations have no incentive to protect their workers or the environment. Jobs moves seamlessly across national borders while the laws that protect us from rapacious behavior remain bound by them. As a result, labor exploitation and toxic pollution remain standard practice. In Out of Sight, Erik Loomis—a historian of both the labor and environmental movements—follows a narrative that runs from the 1911 Triangle Shirtwaist Factory fire in New York City to the collapse of the Rana Plaza factory outside of Dhaka, Bangladesh, in 2013. He demonstrates that our modern systems of industrial production are just as dirty and abusive as they were during the Industrial Revolution and the Gilded Age. The only difference is that the ugly side of manufacturing is now hidden in faraway places where workers are most vulnerable. In this Choice Outstanding Academic Title, Loomis shows that the great environmental victories of twentieth-century America—the Clean Water Act, the Clean Air Act, the EPA—were actually union victories. Using this history as a call to action, Out of Sight proposes a path toward regulations that follow corporations wherever they do business, putting the power back in workers’ hands. “The story told here is tragic and important.” —Bill McKibben “Erik Loomis prescribes how activists can take back our country—for workers and those who care about the health of our planet.” —Senator Sherrod Brown (D-OH)
Practising evidence-based medicine necessarily depends on the clinician having access to the best evidence available, but in a fast-moving field, keeping up to date with the latest developments is a challenging prospect. In this new volume, leading experts focus on the most important clinical issues associated with the management of lipid disorders, evaluating and interpreting the evidence available to provide the reader with a reliable summary of our current knowledge. Topics covered include therapeutical strategies for managing hereditary lipid disorders, including familial hypercholesterolemia, both in adults and children, and familial combined hypercholesterolemia. The authors also evaluate the evidence for a link between inflammatory disease and cardiovascular risk; the metabolic syndrome and the interconnections between dyslipidemias and diabetes. They also look at therapeutic challenges such as the management of patients who are statin resistant, and the control of lipid levels in those suffering renal insufficiency. Tables highlight important data, evidence from trial results and expert reports, and each section concludes with a series of key points that present a summary of evidence-based recommendations for best practice, graded according to the quality of that evidence. Evidence-based Management of Lipid Disorders provides the busy clinician with a unique analysis of the data supporting current therapies and will help the reader formulate effective strategies for treating their own patients.
Heating, Ventilation, Air Conditioning (HVAC) equipment is only as good as the installation. Studies show that the majority of HVACR equipment is not installed to manufacturer specifications, costing the consumer more money. * 68% of all air conditioning systems are improperly charged. * 70% of all systems have improper airflow. * 91% of systems remain untested for combustion safety and efficiency! The System Performance training manual is broken into four sections. Each section covers the techniques and procedures required for a technician to maximize the energy efficiency of HVAC systems. 1. Airflow: Covers the properties of air, airflow measuring tools, CFM calculations/requirements, blower performance, and sensible heat ratios. 2.Critical Charging: Reviews the three charging methods by weight, system superheat, and condenser subcooling. It gives examples of calculating the total charge based on line sizes and provides an easy method to check whether a system is operating to rated capacity. 3.Psychrometrics: Covers the parts of a psychrometric chart and calculating the thermodynamic properties of air. Also, this section demonstrates using wet and dry bulb temperatures to plot air conditions being heated or cooled which enables the technician to obtain a systems effect on sensible and latent building load. 4.Combustion Analysis: This section reviews the basic combustion process and the factors that affect heating efficiency. Proper methods for furnace setting of airflow, adjustment and testing fuel pressure, and flue gas venting.
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