Erik Bengtson's Books

The Virtues of Green Marketing

A Constructive Take on Corporate Rhetoric

By: Erik Bengtson,Oskar Mossberg

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The Virtues of Green Marketing

A Constructive Take on Corporate Rhetoric

By: Erik Bengtson,Oskar Mossberg

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.

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Page Count

173

Publisher

Springer Nature

Published Date

ISBN 10

3031329791

ISBN 13

9783031329791

To Mars and Beyond, Fast!

How Plasma Propulsion Will Revolutionize Space Exploration

By: Franklin Chang Díaz,Erik Seedhouse

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To Mars and Beyond, Fast!

How Plasma Propulsion Will Revolutionize Space Exploration

By: Franklin Chang Díaz,Erik Seedhouse

As advanced in-space propulsion moves from science fiction to reality, the Variable Specific Impulse Magnetoplasma Rocket, or VASIMR® engine, is a leading contender for making 'Mars in a month' a possibility. A paradigm shift in space transportation, this book is an in-depth and compelling story co-written by its inventor. It traces the riveting history of the development of the VASIMR® engine. This landmark technology is grounded in concepts of advanced plasma physics. It cross-pollinates ideas and disciplines to offer a new, practical, and sustainable solution for in-space transportation beyond low Earth orbit in the decades to come. Invented by the co-holder of the world’s spaceflight record, astronaut Franklin Chang Díaz, the VASIMR® engine is developed by Ad Astra Rocket Company in its Texas facilities with NASA as part of the NextSTEP VASIMR® partnership. With adequate funding, the first spaceflight of the VASIMR® engine is imminent. Plasma rockets feature exhaust velocities far above those achievable by conventional chemical rockets. The VASIMR® engine is the most advanced high-power plasma propulsion system operating in the world today and it may place long, fast interplanetary journeys withinour reach in the near future.

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Page Count

218

Publisher

Springer

Published Date

ISBN 10

3319229184

ISBN 13

9783319229188

The Shema and the First Commandment in First Corinthians

An Intertextual Approach to Paul's Re-reading of Deuteronomy

By: Erik Waaler

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The Shema and the First Commandment in First Corinthians

An Intertextual Approach to Paul's Re-reading of Deuteronomy

By: Erik Waaler

Revised thesis (doctoral) - Norwegian Lutheran School of Theology, Oslo, 2005.

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Page Count

592

Publisher

Mohr Siebeck

Published Date

ISBN 10

316149833X

ISBN 13

9783161498336

Suborbital

Industry at the Edge of Space

By: Erik Seedhouse

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Suborbital

Industry at the Edge of Space

By: Erik Seedhouse

The nascent commercial suborbital spaceflight industry will soon open the space frontier to commercial astronauts, payload specialists, scientists and of course, tourists. This book describes the tantalizing science opportunities to be offered when suborbital trips become routine within the next 12 to 18 months. It describes the difference in training and qualification necessary to become either a spaceflight participant or a fully-fledged commercial suborbital astronaut and it describes the vehicles this new class of astronauts will use. Anticipation is on the rise for the new crop of commercial suborbital spaceships that will serve the scientific and educational market. These reusable rocket-propelled vehicles are expected to offer quick, routine and affordable access to the edge of space along with the capability to carry research and educational crew members. Yet to be demonstrated is the hoped-for flight rates of suborbital vehicles. Quick turnaround of these craft is central to realizing the profit-making potential of repeated sojourns to suborbital heights. As this book outlines, vehicle builders still face rigorous shake-out schedules, flight safety hurdles as well as extensive trial-runs of their respective craft before suborbital space jaunts become commonplace. The book examines some of these ‘cash and carry’ suborbital craft under development by such groups as Blue Origin, Masten Space Systems, Virgin Galactic and XCOR Aerospace and describes the hurdles the space industry is quickly overcoming en-route to the industry developing into a profitable economic entity. Seedhouse also explains how the commercial suborbital spaceflight industry is planning and preparing for the challenges of marketing and financing and how it is marketing the hiring of astronauts. It examines the role of commercial operators as enablers accessing the suborbital frontier and how a partnership with governments and the private sector will eventually permanently integrate the free market’s innovation of commercial suborbital space activities.

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Page Count

205

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3319034855

ISBN 13

9783319034850

Microfacies of Carbonate Rocks

Analysis, Interpretation and Application

By: Erik Flügel

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Microfacies of Carbonate Rocks

Analysis, Interpretation and Application

By: Erik Flügel

This unparelleled reference synthesizes the methods used in microfacies analysis and details the potential of microfacies in evaluating depositional environments and diagenetic history, and, in particular, the application of microfacies data in the study of carbonate hydrocarbon reservoirs and the provenance of archaeological materials. Nearly 230 instructive plates (30 in color) showing thin-section photographs with detailed explanations form a central part of the content. Helpful teaching-learning aids include detailed captions for hundreds of microphotographs, boxed summaries of technical terms, many case studies, guidelines for the determination and evaluation of microfacies criteria, for enclosed CD with 14000 references, self-testing exercises for recognition and characterization skills, and more

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Page Count

995

Publisher

Springer Science & Business Media

Published Date

ISBN 10

366208726X

ISBN 13

9783662087268

Amish

By: Erik Bengtson

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Amish

By: Erik Bengtson

När Paul Mortons vän blir mördad lämnar han hemstaden Baltimore och flyttar till Cecil County. Här finner han ro i det vackra landskapet, och han gör sig bekant med det nyinflyttade amishfolket som väcker hans nyfikenhet. Han blir vän med den vänliga Eli Eicher och hans syster Miriam. Paul inser snart att han är förälskad, men hur ska han och Miriam kunna vara tillsammans? Kan hon lämna sitt liv bakom sig, eller kan han bli en del av det? Samtidigt står det klart att andra i Cecil County inte är lika villiga att acceptera amishfolkets närvaro. Det dröjer inte länge innan tragedin slår till, och deras liv är förändrat för alltid. Erik Bengtson är en svensk författare. Under sin livstid har han belönats med ett antal priser, bland annat Årets värmlandsförfattare 2008. Vid sidan av författarskapet har han även varit verksam som lärare.

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