Erica Levy Klein's Books

Write Great Ads

A Step-by-Step Approach

By: Erica Levy Klein

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Write Great Ads

A Step-by-Step Approach

By: Erica Levy Klein

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.

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Page Count

135

Publisher

Turner Publishing Company

Published Date

ISBN 10

1620459485

ISBN 13

9781620459485

101 Comforting Things to Do

While You're Getting Better at Home or in the Hospital

By: Erica Levy Klein

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101 Comforting Things to Do

While You're Getting Better at Home or in the Hospital

By: Erica Levy Klein

101 Ways to Make the Road to Recovery a Little Smoother. Doctors know the quality of a patient’s recuperation is vital for the return of good health. But even in today’s world of medical miracles, recovering from an illness, accident, or surgery can be a surprisingly difficult and lonely process. This uplifting book is a collection of inspiration and information, suggestions and tips, factoids, diversions, and amusements. It describes proven techniques for lessening pain, eliminating boredom, and dealing with the sadness that often accompanies a serious medical problem. "...more useful than a bouquet of flowers." —Healthy Living magazine

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Page Count

165

Publisher

Turner Publishing Company

Published Date

ISBN 10

1620459248

ISBN 13

9781620459249

Skinny Chicken

Over One Hundred Low-Fat High-Taste Ways to Make Chicken Absolutely Delicious

By: Erica L. Klein

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Skinny Chicken

Over One Hundred Low-Fat High-Taste Ways to Make Chicken Absolutely Delicious

By: Erica L. Klein

The latest addition in the 125,000-copy bestselling Skinny cookbook series, here is the perfect guide for the 75 percent of Americans who cook chicken at least once a week. More than 100 delectable chicken recipes are presented--all specially designed to meet today's health goals.

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Page Count

174

Publisher

Agate Surrey

Published Date

ISBN 10

0940625849

ISBN 13

9780940625846

101 Comforting Things to Do

While You're Getting Better at Home or in the Hospital

By: Erica Levy Klein

Write a review Read reviews Take a Quiz Solve Book Puzzle

101 Comforting Things to Do

While You're Getting Better at Home or in the Hospital

By: Erica Levy Klein

Average ratings

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Solve jigsaw puzzle

Age

Page Count

165

Publisher

Turner Publishing Company

Published Date

ISBN 10

1620459248

ISBN 13

9781620459249

Book's by Erica Levy Klein

Write Great Ads

Write Great Ads

101 Comforting Things to Do

101 Comforting Things to Do

Skinny Chicken

Skinny Chicken

101 Comforting Things to Do

101 Comforting Things to Do

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