Erica Jorgensen's Books

Strategic Content Design

Tools and Research Techniques for Better UX

By: Erica Jorgensen

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Strategic Content Design

Tools and Research Techniques for Better UX

By: Erica Jorgensen

Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It’s also useful if you’re part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways Realistically assess the current state of your content. Learn how to write content research questions. Create a content research study and evaluate your content’s effectiveness. Identify which specific words or content elements to test. Determine which research methods and tools are ideal for your team’s content research needs. Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line. Create a content research roadmap. Learn from professional content people in case studies that highlight practical examples.

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263

Publisher

Rosenfeld Media

Published Date

ISBN 10

1959029894

ISBN 13

9781959029892

Wineries of the Cape

The Essential companion to touring the winelands

By: Lindie Mcgregor,Erica Moodie

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Wineries of the Cape

The Essential companion to touring the winelands

By: Lindie Mcgregor,Erica Moodie

Cape Town in South Africa is one of the great wine capitals of the world and gateway to the internationally renowned Cape winelands with its breathtaking scenery and legendary wines. From historic gabled manor houses to contemporary wineries, quirky family-run farms to iconic estates, country picnics to world-class fine dining restaurants, the Cape winelands offer a wide diversity of visitor experiences, all within an easy hour's drive of the city. But how do you choose where to go, what to taste and what to do in the winelands when time is limited and options are vast? Wineries of the Cape is an informative and richly photographed guidebook, complete with handy regional maps, which shares a wealth of practical information ensuring that you experience the very best of the winelands, whether you are a local or first-time visitor. Lindsaye McGregor - a long-time contributor to 14 editions of Platter's South African Wine Guide and a regular writer in the world of wine - simplifies this choice by sharing her intimate industry knowledge, profiling 56 of the Cape's must-visit wineries.

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Page Count

185

Publisher

Jonathan Ball Publishers

Published Date

ISBN 10

1920289798

ISBN 13

9781920289799

Marine Mammal Observer and Passive Acoustic Monitoring Handbook

By: Victoria Todd,Ian Todd,Jane Gardiner,Erica Morrin

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Marine Mammal Observer and Passive Acoustic Monitoring Handbook

By: Victoria Todd,Ian Todd,Jane Gardiner,Erica Morrin

Marine Mammal Observer and Passive Acoustic Monitoring Handbook is the ultimate instruction manual for mitigation measures to minimise man-made acoustical and physical disturbances to marine mammals from industrial and defence activities.

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Page Count

431

Publisher

Pelagic Publishing Ltd

Published Date

ISBN 10

1907807705

ISBN 13

9781907807701

Disruptive Environmental Communication

By: Christian A. Klöckner,Erica Löfström

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Disruptive Environmental Communication

By: Christian A. Klöckner,Erica Löfström

This book proposes a radical change in communication strategies about environmental problems, advocating for more active and emotionally engaging methods that drive people to action. Based on new theoretical developments and research, the book provides a new framework for designing such communication strategies and suggests practical implementations of these ideas for practitioners, policy-makers, and scientists. Among the topics discussed: • The psychology of change and why disruptive communication is necessary • Virtual reality technologies used to communicate complex ideas • Reflections on the value of science fiction and climate fiction in addressing environmental issues • Analyzing the impact of youth climate activism Disruptive Environmental Communication provides an innovative new framework for designing effective communication strategies to address large-scale environmental problems, challenging the assumption that environmental problems can be communicated and handled through non-disruptive methods.

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Page Count

166

Publisher

Springer Nature

Published Date

ISBN 10

3031171659

ISBN 13

9783031171659

Critical Approaches to Death, Dying and Bereavement

By: Erica Borgstrom,Renske Visser

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Critical Approaches to Death, Dying and Bereavement

By: Erica Borgstrom,Renske Visser

This book is the first of its kind to examine key topics in death, dying, and bereavement through a critical lens, highlighting how the understanding and experience of death can vary considerably, based on social, cultural, historical, political, and medical contexts. It looks at the complex ways in which death and dying are managed, from the political level down to end- of- life care, and the inequalities that surround and impact experiences of death, dying, and bereavement. Readers are introduced to key theories, such as the medicalisation of dying, as well as contemporary issues, such as social movements, pandemics, and assisted dying. The book stresses how death is not only a biological process or event but rather shaped by a range of intersecting factors. Issues of inequalities in health, inequities in support, and intersectional analyses are brought to the fore, and each chapter is dedicated to an issue that has interdisciplinary resonance, thus showcasing the wider sociocultural and political factors that impact this time of life. This book is valuable reading for scholars in thanatology and death studies, and for those in related fields such as sociology of health, medical and social anthropology, and interdisciplinary social science courses.

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164

Publisher

Taylor & Francis

Published Date

ISBN 10

1040148743

ISBN 13

9781040148747

Complex Political Victims

By: Erica Bouris

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Complex Political Victims

By: Erica Bouris

* Reframes major events like South Africa’s Truth and Reconciliation Commission, the Holocaust, and the war in Bosnia to take into account the "complex victim" * Calls for a more effective and encompassing support of all types of victims, especially those not typically recognized as such Images of the political victim are powerful, gripping, and integral in helping us makes sense of conflict, particularly in making moral calculations, determining who is "good" and who is "evil". These images, and the discourse of victimization that surrounds them, inform the international community when deciding to recognize certain individuals as victims and play a role in shaping response policies. These policies in turn create the potential for long term, stable peace after episodes of political victimization. Bouris finds weighty problems with this dichotomous conception of actors in a conflict, which pervades much of contemporary peacebuilding scholarship. She instead argues that victims, much like the conflicts themselves, are complex. Rather than use this complexity as a way to dismiss victims or call for limits on the response from the international community, the book advocates for greater and more effective responses to conflict.

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Page Count

225

Publisher

Kumarian Press

Published Date

ISBN 10

1565492323

ISBN 13

9781565492325

Adolescent Coping

Theoretical and Research Perspectives

By: Erica Frydenberg

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Adolescent Coping

Theoretical and Research Perspectives

By: Erica Frydenberg

Adolescence is a time when coping is very important, when many new experiences and responsabilities are thrust upon individuals. Young people need to cope in a variety of settings, including school, home, peer groups and the workplace, and with a range of life problems such as divorce and examinations. Frydenberg provides a clear account of current research and thinking on coping, illustrated by the voices of young people throughout the book.Adolescent Copingfocuses on how young people manage a range of life problems, and on the coping styles of particular groups, such as the gifted and those with illness. The author addresses the relationships between coping and age, gender and ethnicity, and between family functioning and coping. She also considers the measurements of coping, how we learn to cope, and such areas as social support and depression.

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Page Count

260

Publisher

Psychology Press

Published Date

ISBN 10

0415112125

ISBN 13

9780415112123

Boston's Apollo

Thomas Mckeller and John Singer Sargent

By: Erica E. Hirshler

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Boston's Apollo

Thomas Mckeller and John Singer Sargent

By: Erica E. Hirshler

In 1916, John Singer Sargent (1856-1925) met Thomas Eugene McKeller (1890-1962) a young African American elevator attendant at Boston's Hotel Vendome. McKeller became the principal model for Sargent's murals in the new wing of the Boston's Museum of Fine Arts, among the painter's most ambitious works. Sargent's nude studies and sketches from this project attest to a close collaboration between the two men that unfolded over nearly ten years. Featuring drawings given by Sargent to Isabella Stewart Gardner and published in full for the first time, a portrait of McKeller, and archival materials reconstructing his life and relationship with Sargent, this book opens new avenues into artist-model relationships and transforms our understanding of Sargent's iconic American paintings. Essays offer the first biography of Thomas McKeller and a window into African America life in early 20th century Roxbury. They address the artist's sexuality, his models, and consider questions of race and gender.

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Page Count

257

Publisher

Yale University Press

Published Date

ISBN 10

0300249861

ISBN 13

9780300249866

The Zimmern Chronicle

Nobility, Memory, and Self-Representation in Sixteenth-Century Germany

By: Erica Bastress-Dukehart

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The Zimmern Chronicle

Nobility, Memory, and Self-Representation in Sixteenth-Century Germany

By: Erica Bastress-Dukehart

The Zimmern Chronicle: Nobility, Memory, and Self-Representation in Sixteenth-Century Germany brings the history of the Zimmern family to English readers for the first time. In it the author not only offers a new solution to the problem of the text's authorship, but examines the chronicle in the context of broader current debates, including the problem of the relationship of the early modern German nobility to the state; memory studies; and self-representation. The Zimmern Chronicle is arguably the most famous noble family chronicle to come out of sixteenth-century Germany. Unlike other noble chronicles that appeared at the same time, this work is distinctive in that it represents the collective memory of the Southwest German nobility. Not content to give voice only to their own ancestry-and by extension their own existence-the Zimmern authors included the voices of their noble contemporaries. By memorializing relationships within their community, they drew attention to the increasingly important issue of how their lineages had been historically constituted. Bastress-Dukehart first relates the history of the chronicle and introduces the long-standing mystery surrounding the text's authorship. She then draws attention to the importance of inheritance and the obligation for ancestral memorialization that property devolution demands. Put simply, inherited land and ancestral memory together manifested the nobility's social image and demonstrated its political power. She then sets the stage for the history the chronicle tells, recounting a feud between the Zimmern family and the more powerful Werdenberg family and examining how in general feuds helped to shape the German nobility's political relationships and personal values. Thus, Bastress-Dukehart portrays the Zimmern Chronicle as far more than just a family history. She argues that because the Zimmern authors filled their work with legends, sexual tales, and farcical stories of daily life in Southwest Germany, they proved themselves adept at offering their readers puzzles to solve, of sparking imagination and stimulating curiosity. In short, they developed a number of memory devices intended to make certain that their audience, once engaged, would read their work to its conclusion. Who, after all, would not want a glimpse into the minds, habits, and bedrooms of the pre-modern nobility? By adopting these devices, the Zimmern authors have proven the sanctity of the obligation to memorialize ancestral achievements: their chronicle has endured-the memory of the family continues.

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157

Publisher

Routledge

Published Date

ISBN 10

1351880187

ISBN 13

9781351880183

Illusions of Control

Dilemmas in Managing U.S. Proxy Forces in Afghanistan, Iraq, and Syria

By: Erica L. Gaston

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Illusions of Control

Dilemmas in Managing U.S. Proxy Forces in Afghanistan, Iraq, and Syria

By: Erica L. Gaston

Over the last two decades, the United States has supported a range of militias, rebels, and other armed groups in Afghanistan, Iraq, and Syria. Critics have argued that such partnerships have many perils, from enabling human rights abuses to seeding future threats. Policy makers, however, have sought to mitigate the risks of partnering with irregular armed groups. Militia group leaders in far-flung corners of these war-torn countries were subjected to background checks and instructed about international law and human rights, and their funding was cut when they crossed red lines. To what extent have such mechanisms curbed the dangers of proxy warfare, and what unforeseen consequences has this approach unleashed? Drawing on a decade of field research and hundreds of interviews with stakeholders, Erica L. Gaston unpacks the dilemmas of attempting to control proxy forces. She demonstrates that, although the tools U.S. policy makers used to constrain partners’ behavior increased in number and sophistication, they never fully addressed the range of political, security, and legal concerns surrounding these forces. Moreover, by shifting policy makers’ calculations, the use of proxy forces introduced additional moral hazards and may have enabled riskier decision making. Featuring substantial empirical detail and close analysis of key internal debates, Illusions of Control offers new perspectives on some of the most significant and controversial elements of recent U.S. security policy. In addition to nuanced insights about proxy relationships, this book provides a novel analytical toolkit for exploring transnational bargaining and foreign policy deliberations in hybrid political environments.

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Page Count

239

Publisher

Columbia University Press

Published Date

ISBN 10

0231558287

ISBN 13

9780231558280

Strategic Content Design

Tools and Research Techniques for Better UX

By: Erica Jorgensen

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Strategic Content Design

Tools and Research Techniques for Better UX

By: Erica Jorgensen

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Solve jigsaw puzzle

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Page Count

263

Publisher

Rosenfeld Media

Published Date

ISBN 10

1959029894

ISBN 13

9781959029892

Book's by Erica Jorgensen

Strategic Content Design

Strategic Content Design

Wineries of the Cape

Wineries of the Cape

Marine Mammal Observer and Passive Acoustic Monitoring Handbook

Marine Mammal Observer and Passive Acoustic Monitoring Handbook

Disruptive Environmental Communication

Disruptive Environmental Communication

Critical Approaches to Death, Dying and Bereavement

Critical Approaches to Death, Dying and Bereavement

Complex Political Victims

Complex Political Victims

Adolescent Coping

Adolescent Coping

Boston's Apollo

Boston's Apollo

The Zimmern Chronicle

The Zimmern Chronicle

Illusions of Control

Illusions of Control

Strategic Content Design

Strategic Content Design

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