“This book is available as open access through the Bloomsbury Open programme and is available on www.bloomsburycollections.com. This book examines the trajectory and development of the Japanese religious movement Agonshu and its charismatic founder Kiriyama Seiyu. Based on field research spanning 30 years, it examines Agonshu from when it first captured attention in the 1980s with its spectacular rituals and use of media technologies, through its period of stagnation to its response to the death of its founder in 2016. The authors discuss the significance of charismatic leadership, the 'democratisation' of practice and the demands made by movements such as Agonshu on members, while examining how the movement became increasingly focused on revisionist nationalism and issues of Japanese identity. In examining the dilemma that religions commonly face on the deaths of charismatic founders, Erica Baffelli and Ian Reader look at Agonshu's response to Kiriyama's death, looking at how and why it has transformed a human founder into a figure of worship. By examining Agonshu in the wider context, the authors critically examine the concept of 'new religions'. They draw attention to the importance of understanding the trajectories of 'new' religions and how they can become 'old' even within their first generation.
The Open Access version of this book, available at www.taylorfrancis.com/books/9781135117849, has been made available under a Creative Commons Attribution-Non Commercial-No Derivative 4.0 license. Japanese "new religions" (shinshūkyō) have used various media forms for training, communicating with members, presenting their messages, reinforcing or protecting the image of the leader, and, potentially, attracting converts. In this book the complex and dual relationship between media and new religions is investigated by looking at the tensions groups face between the need for visibility and the risks of facing attacks and criticism through media. Indeed media and new technologies have been extensively used by religious groups not only to spread their messages and to try to reach a wider audience, but also to promote themselves as a highly modern and up-to-date form of religion appropriate for a modern technological age. In 1980s and early 1990s some movements, such as Agonshū , Kōfuku no Kagaku, and Aum Shinrikyō came into prominence especially via the use of media (initially publications, but also ritual broadcasts, advertising campaigns, and public media events). This created new modes of ritual engagement and new ways of interactions between leaders and members. The aim of this book is to develop and illustrate particular key issues in the wider new religions and media nexus by using specific movements as examples. In particular, the analysis of the interaction between media and new religions will focus primarily on three case studies predominantly during the first period of development of the groups.
“This book is available as open access through the Bloomsbury Open programme and is available on www.bloomsburycollections.com. This book examines the trajectory and development of the Japanese religious movement Agonshu and its charismatic founder Kiriyama Seiyu. Based on field research spanning 30 years, it examines Agonshu from when it first captured attention in the 1980s with its spectacular rituals and use of media technologies, through its period of stagnation to its response to the death of its founder in 2016. The authors discuss the significance of charismatic leadership, the 'democratisation' of practice and the demands made by movements such as Agonshu on members, while examining how the movement became increasingly focused on revisionist nationalism and issues of Japanese identity. In examining the dilemma that religions commonly face on the deaths of charismatic founders, Erica Baffelli and Ian Reader look at Agonshu's response to Kiriyama's death, looking at how and why it has transformed a human founder into a figure of worship. By examining Agonshu in the wider context, the authors critically examine the concept of 'new religions'. They draw attention to the importance of understanding the trajectories of 'new' religions and how they can become 'old' even within their first generation.
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