Eric Yaverbaum's Books

Leadership Secrets of the World's Most Successful CEOs

By: Eric Yaverbaum

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Leadership Secrets of the World's Most Successful CEOs

By: Eric Yaverbaum

Public relations executive Yaverbaum's book consists of exclusive interviews with top executives discussing the proven strategies, philosophies, and tactics they use to help their organizations succeed. Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique.

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Page Count

275

Publisher

Kaplan Business

Published Date

ISBN 10

0793180619

ISBN 13

9780793180615

Life's Little College Admissions Insights

Top Tips from the Country's Most Acclaimed Guidance Counselors

By: Eric Yaverbaum,Cole Yaverbaum

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Life's Little College Admissions Insights

Top Tips from the Country's Most Acclaimed Guidance Counselors

By: Eric Yaverbaum,Cole Yaverbaum

Life's Little College Admissions Insights is meant to be the first book an overwhelmed college bound student and their parent can read easily and quickly. The top counselors and advisors selected and interviewed give you a chance to get many insightful opinions and perspectives (based on real experience) in quick one to three lines of their most practical advice. After hearing from the experts, a parent and student write from their own unique vantage perspective as they went through the process in real time to appeal to both student and parents alike. The resources at the conclusion of the book are intended to give families a complete set of tools combined with anecdotal advice from experts to ultimately provide a “springboard” to begin the experience with confidence and real world wisdom from those who advise for a living.

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Page Count

145

Publisher

Morgan James Publishing

Published Date

ISBN 10

1600377289

ISBN 13

9781600377280

60 Second Solutions: Management

By: Eric Yaverbaum,Yaverbaum Eric

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60 Second Solutions: Management

By: Eric Yaverbaum,Yaverbaum Eric

This is an innovative new business series that presents 60 succinct techniques to improve core business skills, each technique to be read and digested in 60 seconds. 'Management' provides 60 practical, effective management techniques that can be immediately applied to transform your management style and help you to succeed as a manager. Covers all vital management skills, and each of the techniques can be read and digested in 60 seconds. 60 fast solutions packaged in small, handy format will enable advice-hungry businessmen and women to dip in and out of this book when ever they have a spare minute!

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Page Count

160

Publisher

F+W Media, Inc.

Published Date

ISBN 10

1446354954

ISBN 13

9781446354957

Public Relations For Dummies

By: Eric Yaverbaum,Ilise Benun

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Public Relations For Dummies

By: Eric Yaverbaum,Ilise Benun

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

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Page Count

391

Publisher

John Wiley & Sons

Published Date

ISBN 10

111805279X

ISBN 13

9781118052792

The Everything Leadership Book

Motivate and inspire yourself and others to succeed at home, at work, and in your community

By: Eric Yaverbaum,Erik Sherman

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The Everything Leadership Book

Motivate and inspire yourself and others to succeed at home, at work, and in your community

By: Eric Yaverbaum,Erik Sherman

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

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Page Count

469

Publisher

Simon and Schuster

Published Date

ISBN 10

1605501980

ISBN 13

9781605501987

Management

By: Eric Yaverbaum,Gary R. McClain

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Management

By: Eric Yaverbaum,Gary R. McClain

Management demonstrates 60 practical, effective management techniques that can be immediately applied to transform management style and succeed as a manager.

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Page Count

160

Publisher

David & Charles

Published Date

ISBN 10

144630048X

ISBN 13

9781446300480

The Everything Leadership Book

Motivate and inspire yourself and others to succeed at home, at work, and in your community

By: Eric Yaverbaum,Erik Sherman

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The Everything Leadership Book

Motivate and inspire yourself and others to succeed at home, at work, and in your community

By: Eric Yaverbaum,Erik Sherman

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

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Page Count

469

Publisher

Simon and Schuster

Published Date

ISBN 10

1605501980

ISBN 13

9781605501987

Public Relations For Dummies

By: Eric Yaverbaum,Ilise Benun

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Public Relations For Dummies

By: Eric Yaverbaum,Ilise Benun

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Page Count

391

Publisher

John Wiley & Sons

Published Date

ISBN 10

111805279X

ISBN 13

9781118052792

Life's Little College Admissions Insights

Top Tips From the Country's Most Acclaimed Guidance Counselors

By: Eric Yaverbaum,Cole Yaverbaum

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Life's Little College Admissions Insights

Top Tips From the Country's Most Acclaimed Guidance Counselors

By: Eric Yaverbaum,Cole Yaverbaum

Top-of-the-class tips for starting your college search, from professional advisors and counselors. Compiled by a successful business and leadership author and his college-bound daughter, the words of wisdom in this book can jump start your collegiate research and guide you in the process as you select and apply to colleges and universities. Top experts and insiders across the country were interviewed and have given many wise and different opinions on what’s important, based on their own firsthand experience advising hundreds of thousands of students in their careers. They were asked to provide: * the one college tip no one ever seems to know about * the first piece of advice top counselors give their own children * the one piece of advice they have given that’s worked best * what students have to do differently today * and—to add a little education to the process—advice with an SAT word in it! Eric and Cole Yaverbaum also offer reflections on their own thought process during the search, and include invaluable informational resources such as where to look for financial aid; a detailed timeline for when to do what; test preparation information; athletics; and even the sample essay Cole used on her applications to get into college. While many adults look back on their college years as the best time of their life, no one ever seems to say the same about the college application and selection process—but this book can help make it as enjoyable and easy as possible.

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Page Count

144

Publisher

Morgan James Publishing

Published Date

ISBN 10

1600379176

ISBN 13

9781600379178

Public Relations Kit For Dummies

By: Eric Yaverbaum,Bob Bly

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Public Relations Kit For Dummies

By: Eric Yaverbaum,Bob Bly

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.

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Page Count

384

Publisher

For Dummies

Published Date

ISBN 10

0764552775

ISBN 13

9780764552779

60 Second Solutions: Management

By: Eric Yaverbaum,Yaverbaum Eric

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60 Second Solutions: Management

By: Eric Yaverbaum,Yaverbaum Eric

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Solve jigsaw puzzle

Age

Page Count

160

Publisher

F+W Media, Inc.

Published Date

ISBN 10

1446354954

ISBN 13

9781446354957

Book's by Eric Yaverbaum

Leadership Secrets of the World's Most Successful CEOs

Leadership Secrets of the World's Most Successful CEOs

Life's Little College Admissions Insights

Life's Little College Admissions Insights

60 Second Solutions: Management

60 Second Solutions: Management

Public Relations For Dummies

Public Relations For Dummies

The Everything Leadership Book

The Everything Leadership Book

Management

Management

The Everything Leadership Book

The Everything Leadership Book

Public Relations For Dummies

Public Relations For Dummies

Life's Little College Admissions Insights

Life's Little College Admissions Insights

Public Relations Kit For Dummies

Public Relations Kit For Dummies

60 Second Solutions: Management

60 Second Solutions: Management

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