Social Media Marketing provides students with an accessible yet complete introduction to social media marketing. The book guides readers through an interactive project that introduces them to key functional areas of social media marketing, including social networking, target audience profiles, social media audit, content marketing, social media analytics, and overall social media strategy. This hands-on approach helps students better understand the practical application of theoretical concepts. Additionally, students get to see strategic marketing in action as they observe how brand creation works within the social media ecosystem. Social Media Marketing helps readers understand how the implementation of a strategic and intentional social media marketing plan can help a business better connect with customers, generate interest, and achieve goals. It is an excellent resource for instructors who teach courses in social media marketing, integrated marketing communications, and marketing principles. Eric Stewart Harvey has served as the director of the Center for the Advancement of Digital Marketing and Analytics (CADMA) at Ball State University for the past four years. At the Center, over 1,000 students have taken social media marketing courses that provide them with the foundational skills they will need to progress after graduation into the digital marketing field. Professor Harvey has taught marketing for the past 10 years with focus in social media marketing, integrated marketing communications, and product and brand management. He has a significant practitioner background, having worked at Verizon in various marketing disciplines.
Developing an Integrated Marketing Plan introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. The book discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives, strategy, and tactics. The final chapters cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. The second edition features new and expanded coverage throughout, as well as a new Chapter 2. This rewritten chapter prepares students to complete a hands-on activity as they read the book: the development of their own comprehensive integrated marketing plan, beginning with situation analysis and primary research, progressing through the development of marketing objectives, creative strategy, budget, and a media plan, and concluding with creative execution of the full plan. Based on the author's extensive experience as a professional marketer, Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication. Eric Stewart Harvey holds an M.B.A. in business administration and economics from Kennesaw State University. Eric is a faculty member in the Miller College of Business at Ball State University, where he teaches courses on the principles of marketing and integrated marketing communication. Prior to teaching, he spent more than fifteen years as a marketing professional in the telecommunications industry, holding positions with GTE and Verizon. During his time with Verizon, Eric developed, marketed, and delivered the JetConnect product for Verizon Airfone, which pioneered the use of email and instant messaging on airplanes.
A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. They learn how to conduct primary and secondary research and conduct a SWOT analysis. The book also discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives, strategy, and tactics. The final chapters of the text cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. Based on the author's extensive experience as a professional marketer, Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication. Eric Stewart Harvey holds an M.B.A. in business administration and economics from Kennesaw State University. Eric is a faculty member in the Miller College of Business at Ball State University, where he teaches courses on the principles of marketing and integrated marketing communication. Prior to teaching, he spent more than fifteen years as a marketing professional in the telecommunications industry, holding positions with GTE and Verizon. During his time with Verizon, Eric developed, marketed, and delivered the JetConnect product for Verizon Airfone, which pioneered the use of e-mail and instant messaging on airplanes.
This title presents John Green, bestselling author of many award-winning titles for young adults, including Looking for Alaska, An Abundance of Katherines, Paper Towns, and The Fault in Our Stars. The latter book also became a motion picture. Together with his brother, Hank Green, John cofounded the YouTube channel VlogBrothers.
From the time the first tracks were laid in the early nineteenth century, the railroad has occupied a crucial place in America's historical imagination. Now, for the first time, Eric Arnesen gives us an untold piece of that vital American institution--the story of African Americans on the railroad. African Americans have been a part of the railroad from its inception, but today they are largely remembered as Pullman porters and track layers. The real history is far richer, a tale of endless struggle, perseverance, and partial victory. In a sweeping narrative, Arnesen re-creates the heroic efforts by black locomotive firemen, brakemen, porters, dining car waiters, and redcaps to fight a pervasive system of racism and job discrimination fostered by their employers, white co-workers, and the unions that legally represented them even while barring them from membership. Decades before the rise of the modern civil rights movement in the mid-1950s, black railroaders forged their own brand of civil rights activism, organizing their own associations, challenging white trade unions, and pursuing legal redress through state and federal courts. In recapturing black railroaders' voices, aspirations, and challenges, Arnesen helps to recast the history of black protest and American labor in the twentieth century. Table of Contents: Prologue 1. Race in the First Century of American Railroading 2. Promise and Failure in the World War I Era 3. The Black Wedge of Civil Rights Unionism 4. Independent Black Unionism in Depression and War 5. The Rise of the Red Caps 6. The Politics of Fair Employment 7. The Politics of Fair Representation 8. Black Railroaders in the Modern Era Conclusion Notes Acknowledgments Index Reviews of this book: In this superbly written monograph, Arnesen...shows how African American railroad workers combined civil rights and labor union activism in their struggles for racial equality in the workplace...Throughout, black locomotive firemen, porters, yardmen, and other railroaders speak eloquently about the work they performed and their confrontations with racist treatment...This history of the 'aristocrats' of the African American working class is highly recommended. --Charles L. Lumpkins, Library Journal Reviews of this book: Arnesen provides a fascinating look at U.S. labor and commerce in the arena of the railroads, so much a part of romantic notions about the growth of the nation. The focus of the book is the troubled history of the railroads in the exploitation of black workers from slavery until the civil rights movement, with an insightful analysis of the broader racial integration brought about by labor activism. --Vanessa Bush, Booklist Reviews of this book: [An] exhaustive and illuminating work of scholarship. --Publishers Weekly Reviews of this book: Arnesen tells a story that should be of interest to a variety of readers, including those who are avid students of this country's railroads. He knows his stuff, and furthermore, reminds us of how dependent American railroads were on the backbreaking labor of racial and ethnic groups whose civil and political status were precarious at best: Irish, Chinese, Mexicans and Italians, as well as African-Americans. But Arnesen's most powerful and provocative argument is that the nature of discrimination not only led black railroad workers to pursue the path of independent unionism, it also propelled them into the larger struggle for civil rights. --Steven Hahn, Chicago Tribune
Whether you're coming to Broadway fresh faced or are an old hand, you'll enjoy these 150+ profiles of the great musicals to hit the stage--including Hamilton!
Over 500 pages of facts, statistics, and records of every match and every player for the Australian national Rugby Union team from the first match in June 1899 up to December 2023.
Eric Walz's Nikkei in the Interior West tells the story of more than twelve thousand Japanese immigrants who settled in the interior West--Arizona, Colorado, Idaho, Nebraska, and Utah. They came inland not as fugitives forced to relocate after Pearl Harbor but arrived decades before World War II as workers searching for a job or as picture brides looking to join husbands they had never met. Despite being isolated from their native country and the support of larger settlements on the West Coast, these immigrants formed ethnic associations, language schools, and religious institutions. They also experienced persecution and discrimination during World War II in dramatically different ways than the often-studied immigrants living along the Pacific Coast. Even though they struggled with discrimination, these interior communities grew both in size and in permanence to become an integral part of the American West. Using oral histories, journal entries, newspaper accounts, organization records, and local histories, Nikkei in the Interior West explores the conditions in Japan that led to emigration, the immigration process, the factors that drew immigrants to the interior, the cultural negotiation that led to ethnic development, and the effects of World War II. Examining not only the formation and impact of these Japanese communities but also their interaction with others in the region, Walz demonstrates how these communities connect with the broader Japanese diaspora.
“An up-to-date, accurate, comprehensive and lively treatment of . . . arguably one of the bloodiest five hours during the American Civil War.” —The Civil War Gazette The battles at Spring Hill and Franklin, Tennessee, in the late autumn of 1864 were watershed moments in the American Civil War. Thousands of hardened veterans and a number of recruits, as well as former West Point classmates, found themselves moving through Middle Tennessee in the last great campaign of a long and bitter war. Replete with bravery, dedication, bloodshed, and controversy, these battles led directly to the conclusion of action in the Western Theater. Spring Hill and Franklin, which were once long ignored and seldom understood, have slowly been regaining their place on the national stage. They remain one of the most compelling episodes of the Civil War. Through exhaustive research and the use of sources never before published, the stories of both battles come vividly to life in For Cause & For Country. Over 100 pages of material have been added to this new edition, including new maps and photos. The genesis and early stages of the Tennessee Campaign play out in clear and readable fashion. The lost opportunity at Spring Hill is evaluated in great detail, and the truth of what happened there is finally shown based on evidence rather than conjecture. The intricate dynamics of the Confederate high command, and especially the roles of General John Bell Hood and General Frank Cheatham, are given special attention. For Cause & For Country is “a highly complex but skillfully organized, easy-to-follow campaign narrative written in stirring fashion” (Civil War Books and Authors).
Shows that the myth that mental illness is strongly linked to violence makes us all less safe Mass shootings have become a defining issue of our time. Whenever the latest act of newsworthy violence occurs, mental illness is inevitably cited as a preeminent cause by members of the news media and political sphere alike. Violence and Mental Illness: Rethinking Risk Factors and Enhancing Public Safety exposes how mental illness is vastly overemphasized in popular discussion of mass violence, which in turn makes us all less safe. The recurring and intense focus on mental illness in the wake of violent tragedy is fueled by social stigma and cognitive bias, strengthening an exaggerated link between violence and mental illness. Yet as Eric B. Elbogen and Nico Verykoukis clearly and compellingly demonstrate in this book, a wide array of empirical data show that this link is much weaker than commonly believed—numerous other risk factors have been proven to be stronger predictors of violence. In particular, the authors argue that overweighting mental illness means underweighting more robust risk factors, which are external (e.g., poverty, financial strain, inadequate social support), internal (e.g., younger age, anger, substance abuse), or violence-defining (e.g., lacking empathy, gun access, hate group membership). These risk factors need to be taken into consideration when crafting policies that concern public safety, with emphasis on strategies for reducing the viability and acceptability of violence as a choice.
The specter of Spain rarely figures in our discussions of the drama that is often regarded as the crowning achievement of the English literary Renaissance. Yet dramatists such as Thomas Kyd, Christopher Marlowe, and William Shakespeare are exactly contemporary with England's protracted conflict with the Spanish Empire, a traditional ally turned archetypical adversary. Were these playwrights really so mute with respect to their nation's Spanish troubles? Or have we failed—for reasons cultural and institutional—to hear the Hispanophobic crosstalk that permeated the drama no less than England's other public discourses? Imagining an early modern public sphere in which dramatists cross pens with proto-imperialists, Protestant polemicists, recusant apologists, and a Machiavellian network of propagandists that included high government officials as well as journeyman printers, Eric Griffin uncovers the rhetorical strategies through which the Hispanophobic perspectives that shaped the so-called Black Legend of Spanish Cruelty were written into English cultural memory. At the same time, he demonstrates that the English were as ready to invoke Spain in the spirit of envious emulation as to demonize the Spanish other as an ethnic agent of intolerance and oppression. Interrogating the Whiggish orientation that has continued to view the English Renaissance through a haze of Anglo-American triumphalism, English Renaissance Drama and the Specter of Spain recovers the voices of key Spanish participants and the "Hispanized" Catholic resistance, revealing how England and Spain continued to draw upon shared traditions and cultural resources, even during the moments of their most storied confrontation.
Every hockey fan remembers certain goals scored that stand out from all others but if one had to name just 20 as the greatest ever, what would they be? Eric Zweig serves up a slice of exceptional moments, including Paul Henderson's 1972 game-winner and Sidney Crosby's golden goal in the Vancouver 2010 Olympics.
Very Short Introductions: Brilliant, Sharp, Inspiring Fluid mechanics is an important branch of physics concerned with the way in which fluids, such as liquids and gases, behave when in motion and at rest. A quintessential interdisciplinary field of science, it interacts with many other scientific disciplines, from chemistry and biology to mathematics and engineering. This Very Short Introduction presents the field of fluid mechanics by focusing on the underlying physical ideas and using everyday phenomena to demonstrate them, from dripping taps to swimming ducks. Eric Lauga shows how this set of fundamental physical concepts can be applied to a wide range of flow behaviours and highlights the role of fluid motion in both the natural and industrial worlds. This book also considers future applications of fluid mechanics in science. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
The iconic images of Uncle Sam and Marilyn Monroe, or the "fireside chats" of Franklin D. Roosevelt and the oratory of Martin Luther King, Jr.: these are the words, images, and sounds that populate American cultural history. From the Boston Tea Party to the Dodgers, from the blues to Andy Warhol, dime novels to Disneyland, the history of American culture tells us how previous generations of Americans have imagined themselves, their nation, and their relationship to the world and its peoples. This Very Short Introduction recounts the history of American culture and its creation by diverse social and ethnic groups. In doing so, it emphasizes the historic role of culture in relation to broader social, political, and economic developments. Across the lines of race, class, gender, and sexuality, as well as language, region, and religion, diverse Americans have forged a national culture with a global reach, inventing stories that have shaped a national identity and an American way of life. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
The Iliad, Homer's epic tale of the abduction of Helen and the decade-long Trojan War, has fascinated mankind for millennia. Even today, the war inspires countless articles and books, extensive archaeological excavations, movies, television documentaries, even souvenirs and collectibles. But while the ancients themselves believed that the Trojan War took place, scholars of the modern era have sometimes derided it as a piece of fiction. Combining archaeological data and textual analysis of ancient documents, this Very Short Introduction considers whether or not the war actually took place and whether archaeologists have really discovered the site of ancient Troy. To answer these questions, archaeologist and ancient historian Eric H. Cline examines various written sources, including the works of Homer, the Epic Cycle (fragments from other, now-lost Greek epics), classical plays, and Virgil's Aeneid. Throughout, the author tests the literary claims against the best modern archaeological evidence, showing for instance that Homer, who lived in the Iron Age, for the most part depicted Bronze Age warfare with accuracy. Cline also tells the engaging story of the archaeologists--Heinrich Schliemann and his successors Wilhelm Dörpfeld, Carl Blegen, and Manfred Korfmann--who found the long-vanished site of Troy through excavations at Hisarlik, Turkey. Drawing on evidence found at Hisarlik and elsewhere, Cline concludes that a war or wars in the vicinity of Troy probably did take place during the Late Bronze Age, forming the nucleus of a story that was handed down orally for centuries until put into final form by Homer. But Cline suggests that, even allowing that a Trojan War took place, it probably was not fought because of Helen's abduction, though such an incident may have provided the justification for a war actually fought for more compelling economic and political motives. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.
The periodic table of elements, first encountered by many of us at school, provides an arrangement of the chemical elements, ordered by their atomic number, electron configuration, and recurring chemical properties, and divided into periodic trends. In this Very Short Introduction Eric R. Scerri looks at the trends in properties of elements that led to the construction of the table, and shows how the deeper meaning of the table's structure gradually became apparent with the development of atomic theory and, in particular, quantum mechanics, which underlies the behaviour of all of the elements and their compounds. This new edition, publishing in the International Year of the Periodic Table, celebrates the completion of the seventh period of the table, with the ratification and naming of elements 113, 115, 117, and 118 as nihonium, moscovium, tennessine, and oganesson. Eric R. Scerri also incorporates new material on recent advances in our understanding of the origin of the elements, as well as developments concerning group three of the periodic table. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Preface -- Introduction: what is critical theory? -- The frankfurt school -- A matter of method -- Critical theory and modernism -- Alienation and reification -- Enlightened illusions -- The utopian laboratory -- The happy consciousness -- The great refusal -- From resignation to renewal -- Unfinished tasks -- Further reading -- Index
Highly readable, well illustrated, and easy to understand, Obstetrics: Normal and Problem Pregnancies remains your go-to choice for authoritative guidance on managing today’s obstetric patient. Reflecting the expertise of internationally recognized authorities, this bestselling obstetrics reference has been thoroughly revised to bring you up to date on everything from ultrasound assessment of fetal anatomy and growth, to medical complications in pregnancy, to fetal therapy...and much more! Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Benefit from the knowledge and experience of international experts in obstetrics. Gain a new perspective on a wide range of today’s key issues - all evidence based and easy to read. Stay current with new coverage of fetal origins of adult disease, evidence-based medicine, quality assessment, nutrition, and global obstetric practices. Find the information you need quickly with bolded key statements, additional tables, flow diagrams, and bulleted lists for easy reference. Zero in on "Key Points" in every chapter - now made more useful than ever with the inclusion of related statistics. View new ultrasound nomograms in the Normal Values in Pregnancy appendix.
Return to the Alternate Universe of 1632 and 1633 as the Top Writers of Alternate History and Military SF Join Forces in the Shared-Universe Volume of the Year The battle between democracy and tyranny is joined, and the American Revolution has begun over a century ahead of schedule. A cosmic accident has shifted a modern West Virginia town back through time and space to land it and its twentieth century technology in Germany in the middle of the Thirty Years War. History must take a new course as American freedom and democracy battle against the squabbling despots of seventeenth-century Europe. Continuing the story begun in the hit novels 1632 and 1633, the New York Times best-selling creator of Honor Harrington, David Weber, the best-selling fantasy star Mercedes Lackey, space adventure author K. D. Wentworth, Dave Freer, co-author of the hit novels Rats, Bats & Vats and Pyramid Scheme (both Baen), and Eric Flint himself combine their considerable talents in a shared-universe volume that will be a must-have for every reader of 1632 and 1633. At the publisher's request, this title is sold without DRM (Digital Rights Management). "[Eric Flints 1632 is] a rich complex alternate history with great characters and vivid action. A great read and an excellent book." -David Drake [1633 is] thoughtful and exciting . . . highly recommended. . . ." -Publishers Weekly "[Readers] of Flint's 1632 will see its strengths in its sequel right from the beginning . . . The same formidable historiography, wit . . . intelligently ferocious women, and mouth-watering displays of alternate technology are again on view . . . [many readers] will turn every page and cry for more, which the authors intend to provide." -Booklist ". . . Weber and Flint take historic speculation to a new level in a tale [1633] that combines accurate historical research with bold leaps of the imagination. Fans of alternate history and military sf should enjoy this rousing tale of adventure and intrigue." -Library Journal
Challenging' behaviours are common among people with intellectual disabilities, resulting in significantly reduced quality of life. These may include aggression, self-injury, destructiveness, hyperactivity and inappropriate social conduct. This new edition provides a concise, accessible and contemporary summary of current knowledge about challenging behaviour, drawn from psychology, psychiatry, medicine and public health. Fully updated and revised, it includes comprehensive coverage of the epidemiology and aetiology of challenging behaviours, and evidence of the efficacy and effectiveness of different approaches to intervention. This edition contains significantly expanded sections on the emergence and development of challenging behaviour and strategies for prevention, at the level of both individuals and service systems. Essential reading for students undertaking professional training in health and related aspects of intellectual disabilities, including psychologists, psychiatrists, nurses, teachers and social workers. This book is a key text for professional staff delivering health, educational and social care services to people with intellectual disabilities.
This book describes advances in this new, fast developing science, which seeks to decipher fundamental mechanisms ruling the behaviour in water, soils, atmosphere, food and living organisms of toxic metals, fossil fuels, pesticides and other organic pollutants. Sections on eco-toxicology, green chemistry, and analytical chemistry round out this thorough survey of conditions and analytical techniques in an emerging specialty.
Counting the cost of compassion, this study of Shakespeare's plays and poetry analyses how medical explanations of disease impact upon philosophical conceptions and literary depictions of his characters and how compassionate communication and sympathetic exchange are undermined by anxieties concerning contagion and disease.
What do community organizations and organizers do, and what should they do? For the past thirty years politicians, academics, advocates, and activists have heralded community as a site and strategy for social change. In contrast, Contesting Community paints a more critical picture of community work which, according to the authors--in both theory and practice--has amounted to less than the sum of its parts. Their comparative study of efforts in the United States, the United Kingdom, and Canada describes and analyzes the limits and potential of this work. Covering dozens of groups, including ACORN, Brooklyn's Fifth Avenue Committee, and the Immigrant Workers Centre in Montreal, and discussing alternative models, this book is at once historical and contemporary, global and local. Contesting Community addresses one of the vital issues of our day--the role and meaning of community in people's lives and in the larger political economy.
The hard-fighting 11th Michigan Volunteer Infantry was recruited from sparsely settled southwest Michigan shortly after the Civil War broke out. Mainly composed of young farmers and tradesmen, the regiment rapidly evolved into one of the Army of the Cumberland's elite combat units, tenaciously fighting its way through some of the war's bloodiest engagements. This book--featuring a complete unit roster--chronicles the regiment through the words of the veterans, tracing their development from a rabble of idealists into a fine-tuned fighting machine that executed successful bayonet charges against superior numbers. The narrative continues into the postwar period, discussing the ex-soldiers' careers through Reconstruction and the Gilded Age. Photographs, maps, illustrations and a statistical analysis round out the work.
The 'rise of the middle class' in the eighteenth century has long been taken to usher in a prosaic age synonymous with the death of tragedy, an age in which the sheer ordinariness of bourgeois life was both antithetical and inured to the tragic. But the period's literature tells a very different story. Re-assembling a body of print and performance concerned with the misfortunes of the middling sort, The Making of British Bourgeois Tragedy argues that these works imagined a particularly modern sort of affliction, an 'ordinary suffering' proper to ordinary life, divested of the sorts of meanings, rhetorics, and affective resonances once deployed to understand it. Whereas neoclassical aesthetics aligned tragedy with the heroic and the admirable, this 'bourgeois and domestic tragedy' treated the pain of common people with dignity and seriousness, meditating upon a suffering that was homely, familiar, entangled in the nascent values of capitalism, yet no less haunted by God. Hence, where many have seen aesthetic stagnation, misfiring emotion, and the absence of an idealized tragicness in the genre, this volume sees instead a sustained engagement in the emotional processes and representational techniques through which the middle rank feels its way into modernity. By attending closely to this long neglected subject, The Making of British Bourgeois Tragedy turns the critical account of eighteenth-century tragedy on its head. It reads the genre's emergence in the period as a vigorous cultural conversation on whose life—and whose way of life—is grievable, as well as how mourning might be performed
For over a century, New Zealand has built its economy through a series of commodity-based booms—from wood and wool to beef and butter. Now the country faces new challenges. In a world where value is increasingly rooted in capital- and technology-intensive industries, can countries dependent on agriculture really sustain its high living standards by growing crops? This book takes readers out on to farms, orchards, and vineyards, and inside the offices and factories of processors and exporters, to show how innovative New Zealanders are answering these challenges. From Icebreaker clothing to Mr Apple fruit exports, innovative companies are creating high-value, unique products, rooted in particular places, and making pathways to the niche markets where they can realize that value.
Injuries are one of the most serious public health problems facing the United States today. Through premature death, disability, medical cost and lost productivity, injuries impact the health and welfare of all Americans. Deaths only begin to tell the story. Although many injuries are minor, a large proportion result in fractures, amputations, burns, or other significant injuries that have far-reaching consequences. Now, for the first time in over 15 years, we have comprehensive estimates of the impact of these injuries in economic terms. This book updates a landmark Report to Congress from 1989. Since the report, no undertaking has addressed the incidence and economic burden of injuries with more timely data, despite major changes in the fields of prevention, reporting, and surveillance. Since the mid-eighties, new safety technologies have been developed to prevent injuries or to decrease the severity of injuries, and new policies and laws have been enacted to promote injury prevention. Chapter topics include incidence by detailed categorizations, lifetime medical costs and productivity losses as a result of injuries, and a discussion of recent trends. Lavishly illustrated with tables and graphs, this volume is a valuable reference for public health practitioners, researchers, and students alike.
Traces the causal paths linking culture, the profession, and knowledge in the formation of the uses and study of psychotherapy in America at the end of the 19th century.
Business schools are critical players in higher education, educating current and future leaders to make a difference in the world. Yet we know surprisingly little about the leaders of business schools. Leading a Business School demystifies this complex and dynamic role, offering international insights into deans’ dilemmas in different contexts and situations. It highlights the importance of deans creating challenging and supportive learning cultures to enhance business and management education, organizations and society more broadly. Written by renowned experts on the role of the dean, Julie Davies, Howard Thomas, Eric Cornuel and Rolf D. Cremer, the book traces the historical evolution of the business school deanship, the current challenges and future sources of disruption. The leadership characteristics and styles of business school deans are presented based on an examination of different dimensions of their roles. These include issues of strategic positioning, such as financial viability, prestige, size, mission, age, location and programme portfolios, as well as the influences of rankings, sector accreditations, governance structures, networks and national policies on strategy implementation. Drawing on international case studies and deans’ development programmes globally, the authors explore constraints on deans’ autonomy, university and external relations, and how business school deans add value over the period of their tenures. This candid and well-researched book is essential reading for aspiring business school leaders, those hiring and working with deans, and other higher education leaders. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. Funded by EFMD Global.
Applying organization theory to public and governance organizations, Organization Theory and Governance for the 21st Century presents readers with a conscious and thoughtful awareness of the history and evolving nature of organizations. Authors Sandra Parkes Pershing and Eric Austin address emerging theories rarely touched upon in competing titles, and take a deeper look into assumed theories to give the student a chance to critically consider the consequences these embedded assumptions have for organizational practice. By providing a consistent theoretical grounding and a clear focus on post-traditionalist thinking, the book gives students the background they need to analyze organizational settings and take effective action in the unique setting of contemporary governance.
Nineteenth-century globalization made America exceptional. On the back of European money and immigration, America became an empire with considerable skill at conquest but little experience administering other people's, or its own, affairs, which it preferred to leave to the energies of private enterprise. The nation's resulting state institutions and traditions left America immune to the trends of national development and ever after unable to persuade other peoples to follow its example. In this concise, argumentative book, Eric Rauchway traces how, from the mid-1800s to the early 1900s, the world allowed the United States to become unique and the consequent dangers we face to this very day.
This important addition to the literature is the first overall study of the architecture of Norman England since Sir Alfred Clapham's English Romanesque Architecture after the Conquest (1934). Eric Fernie, a recognized authority on the subject, begins with an overview of the architecture ofthe period, paying special attention to the importance of the architectural evidence for an understanding of the Norman Conquest. The second part, the core of the book, is an examination of the buildings defined by their function, as castles, halls, and chamber blocks, cathedrals, abbeys, andcollegiate churches, monastic buildings, parish churches, and palace chapels. The third part is a reference guide to the elements which make up the buildings, such as apses, passages, vaults, galleries, and decorative features, and the fourth offers an account of the processes by which they wereplanned and constructed. This book contains powerful new ideas that will affect the way in which we look at and analyze these buildings.
An impassioned look at games and game design that offers the most ambitious framework for understanding them to date. As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games. Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like "play," "design," and "interactivity." They look at games through a series of eighteen "game design schemas," or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance. Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.
A revisionary account of the evolution of twentieth-century modernism, concentrating on expressions of cultural localism in the modernist transatlantic.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.