If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or work at a large corporation, "The Marketing Game" will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitors. "The Marketing Game" is packed with new marketing revelations, including : brainstorming techniques proven to be five times more effective at getting results ; product positioning and branding strategies that will give you a competitive edge ; the Six Deadly Sins of Advertising revealing traps to avoid when communicating with your customers ; the Three Ingredients of Great Promotions ; the Big Bang Theory for creating sensational special events. The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With "The Marketing Game" as your guide, you'll be able to use the same techniques to create your own unbeatable marketing game plan.
Members of the National Academy of Social Insurance explain basic facts and offer an understanding of the complexities surrounding Social Security, for educators, students, journalists, policymakers, and the general public. After a historical and conceptual overview section, chapters address commonly asked questions about Social Security, considering issues such as means testing and the economic role of trust funds. Other sections examine institutional and administrative issues, and offer alternative perspectives. Annotation copyright by Book News, Inc., Portland, OR
For 3- to 4-semester courses covering single-variable and multivariable calculus, taken by students of mathematics, engineering, natural sciences, or economics. T he most successful new calculus text in the last two decades The much-anticipated 3rd Edition of Briggs' Calculus Series retains its hallmark features while introducing important advances and refinements. Briggs, Cochran, Gillett, and Schulz build from a foundation of meticulously crafted exercise sets, then draw students into the narrative through writing that reflects the voice of the instructor. Examples are stepped out and thoughtfully annotated, and figures are designed to teach rather than simply supplement the narrative. The groundbreaking eBook contains approximately 700 Interactive Figures that can be manipulated to shed light on key concepts. For the 3rd Edition, the authors synthesized feedback on the text and MyLab(tm) Math content from over 140 instructors and an Engineering Review Panel. This thorough and extensive review process, paired with the authors' own teaching experiences, helped create a text that was designed for today's calculus instructors and students. Also available with MyLab Math MyLab Math is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Math personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Math, search for: 0134996712 / 9780134996714 Single Variable Calculus: Early Transcendentals and MyLab Math with Pearson eText - Title-Specific Access Card Package, 3/e Package consists of: 0134766857 / 9780134766850 Calculus: Early Transcendentals, Single Variable 0134856929 / 9780134856926 MyLab Math with Pearson eText - Standalone Access Card - for Calculus: Early Transcendentals, Single Variable
The Marketing Game explores the covert strategies and secrets of the world's most savvy enterprises. The book presents clear and straightforward methods to outsmart a competitor and obtain market dominance. The strategies are principally aimed toward the small entrepreneur and explains, no matter what the nature of the business, how to benefit from the tried and trusted marketing principles of the world's leading multinationals such as Coca-Cola, Procter & Gamble and The Walt Disney Company. Eric Shulz, one of the world's leading marketers, explores many new marketing revelations, including: * Brainstorming techniques proven to be five times more effective at getting great results. * Product positioning and branding strategies that will create a competitive advantage. * The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with customers. * Consumer promotions based on the Three Ingredients of Great Promotions. * The Big Bang Theory for creating sensational special events and promotions.
For a three-semester or four-quarter calculus course covering single variable and multivariable calculus for mathematics, engineering, and science majors. Briggs/Cochran is the most successful new calculus series published in the last two decades. The authors’ decades of teaching experience resulted in a text that reflects how students generally use a textbook–i.e., they start in the exercises and refer back to the narrative for help as needed. The text therefore builds from a foundation of meticulously crafted exercise sets, then draws students into the narrative through writing that reflects the voice of the instructor, examples that are stepped out and thoughtfully annotated, and figures that are designed to teach rather than simply supplement the narrative. The authors appeal to students’ geometric intuition to introduce fundamental concepts, laying a foundation for the rigorous development that follows. To further support student learning, the MyMathLab course features an eBook with 700 Interactive Figures that can be manipulated to shed light on key concepts. In addition, the Instructor’s Resource Guide and Test Bank features quizzes, test items, lecture support, guided projects, and more. This book is an expanded version of Calculus: Early Transcendentalsby the same authors, with an entire chapter devoted to differential equations, additional sections on other topics, and additional exercises in most sections. See the “Features” section for more details.
This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value–this format costs significantly less than a new textbook. Drawing on their decades of teaching experience, William Briggs and Lyle Cochran have created a calculus text that carries the teacher's voice beyond the classroom. That voice—evident in the narrative, the figures, and the questions interspersed in the narrative—is a master teacher leading readers to deeper levels of understanding. The authors appeal to readers' geometric intuition to introduce fundamental concepts and lay the foundation for the more rigorous development that follows. Comprehensive exercise sets have received praise for their creativity, quality, and scope.
Briggs/Cochran is the most successful new calculus series published in the last two decades. The authors' years of teaching experience resulted in a text that reflects how students generally use a textbook: they start in the exercises and refer back to the narrative for help as needed. The text therefore builds from a foundation of meticulously crafted exercise sets, then draws students into the narrative through writing that reflects the voice of the instructor, examples that are stepped out and thoughtfully annotated, and figures that are designed to teach rather than simply supplement the narrative. The authors appeal to students' geometric intuition to introduce fundamental concepts, laying a foundation for the rigorous development that follows. * This book is an expanded version of Calculus by the same authors, with an entire chapter devoted to differential equations, additional sections on other topics, and additional exercises in most sections. See the "Features" section for more details.
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(tm) and Mastering(tm) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For 3- to 4-semester courses covering single-variable and multivariable calculus, taken by students of mathematics, engineering, natural sciences, or economics. This package includes MyLab Math. T he most successful new calculus text in the last two decades The much-anticipated 3rd Edition of Briggs' Calculus Series retains its hallmark features while introducing important advances and refinements. Briggs, Cochran, Gillett, and Schulz build from a foundation of meticulously crafted exercise sets, then draw students into the narrative through writing that reflects the voice of the instructor. Examples are stepped out and thoughtfully annotated, and figures are designed to teach rather than simply supplement the narrative. The groundbreaking eBook contains approximately 700 Interactive Figures that can be manipulated to shed light on key concepts. For the 3rd Edition, the authors synthesized feedback on the text and MyLab(tm) Math content from over 140 instructors and an Engineering Review Panel. This thorough and extensive review process, paired with the authors' own teaching experiences, helped create a text that was designed for today's calculus instructors and students. Reach every student by pairing this text with MyLab Math MyLab Math is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Math personalizes the learning experience and improves results for each student. 0134995996 / 9780134995991 Calculus: Early Transcendentals and MyLab Math with Pearson eText - Title-Specific Access Card Package, 3/e Package consists of: 0134763645 / 9780134763644 Calculus: Early Transcendentals 0134856929 / 9780134856926 MyLab Math with Pearson eText - Standalone Access Card - for Calculus: Early Transcendentals
For 3- to 4-semester courses covering single-variable and multivariable calculus, taken by students of mathematics, engineering, natural sciences, or economics. T he most successful new calculus text in the last two decades The much-anticipated 3rd Edition of Briggs' Calculus Series retains its hallmark features while introducing important advances and refinements. Briggs, Cochran, Gillett, and Schulz build from a foundation of meticulously crafted exercise sets, then draw students into the narrative through writing that reflects the voice of the instructor. Examples are stepped out and thoughtfully annotated, and figures are designed to teach rather than simply supplement the narrative. The groundbreaking eBook contains approximately 700 Interactive Figures that can be manipulated to shed light on key concepts. For the 3rd Edition, the authors synthesized feedback on the text and MyLab(tm) Math content from over 140 instructors and an Engineering Review Panel. This thorough and extensive review process, paired with the authors' own teaching experiences, helped create a text that was designed for today's calculus instructors and students. Also available with MyLab Math MyLab Math is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Math personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Math, search for: 0134995996 / 9780134995991 Calculus: Early Transcendentals and MyLab Math with Pearson eText - Title-Specific Access Card Package, 3/e Package consists of: 0134763645 / 9780134763644 Calculus: Early Transcendentals 0134856929 / 9780134856926 MyLab Math with Pearson eText - Standalone Access Card - for Calculus: Early Transcendentals
This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books a la Carte also offer a great value-this format costs significantly less than a new textbook. Briggs/Cochran is the most successful new calculus series published in the last two decades. The authors' years of teaching experience resulted in a text that reflects how students generally use a textbook: they start in the exercises and refer back to the narrative for help as needed. The text therefore builds from a foundation of meticulously crafted exercise sets, then draws students into the narrative through writing that reflects the voice of the instructor, examples that are stepped out and thoughtfully annotated, and figures that are designed to teach rather than simply supplement the narrative. The authors appeal to students' geometric intuition to introduce fundamental concepts, laying a foundation for the rigorous development that follows.
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