This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
“It Starts at the Dinner Table,” is a self help book to help 11-25 year olds to set goals and plan out their life, so that they can be successful. To often, young people drift along in life and lose too many valuable years wherein they could be productive. We fall into the 40/40/40 rule of life. What happens is our parents encourage us to get a good education in order to get a good paying job. It goes like this. We get serious about life at age 25 and work 40 hours a week for 40 years; and then retire on about 40% of our income from Social Security, and any monies that we have saved from our retirement plans. This book teaches you to get ahead of the curve by showing you how to set attainable goals. Studies show that people that write down their goals reach their goals three times more often than people who don’t write down their goals. It Starts at the Dinner Table is knowledge shared by five generations of Haleys. It will help you practice simple habits over time that will help you not only be successful, but discover your destiny to impact the world!
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
If you're already dead, you might as well make the best of it. Someone brutally murdered reporter Elisa Cameron, but back from the grave as the spectral avenger Ghost, Elisa intends to find out who killed her and why... and grab a double dose of .45-caliber retribution. But Ghost's journey to the truth follows a dark, twisted path, and the revelations she unearths may lead not to redemption, but damnation. * Includes a roster of top creative talents, including screenwriter Eric Luke and comics superstar artists Adam Hughes and Terry Dodson. * Collects Ghost Special #1, Ghost #1-12 (first series), and "Sweet Things" from Decade of Dark Horse #2.
First published in 1996. The revised and expanded third edition of the Manual for Clinical Psychology Trainees is directed primarily to graduate psychology students-although it will prove valuable for everyone involved in patient care. This book presents easily understood, brief guidelines for each step in the provision of psycho logical services. The authors do not attempt to document every possible approach to every potential issue; instead, their goal is to clear a path through a complex and multilayered field. By targeting the discussion in this way, the format allows for the provision of actual methods that work, thus enabling the newcomer to accomplish a variety of clinical tasks. The authors draw upon their extensive firsthand experience in training to offer essential guidelines for effective clinical work. This concise, easy-to-use edition has been thoroughly updated to take into account the numerous advances that have occurred in the field since the previous edition was published in 1988. New to this edition are chapters addressing supervision in clinical psychology and research in a practicum setting. Plentiful examples of the interviews, reports, and records that the practitioner is called upon to conduct or compile are included throughout the text. In addition, there are extensive tables detailing various syndromes, as well as tests and classes of medication.
The Ritual of Rights in Japan challenges the conventional wisdom that the assertion of rights is fundamentally incompatible with Japanese legal, political and social norms. It discusses the creation of a Japanese translation of the word 'rights', Kenri; examines the historical record for words and concepts similar to 'rights'; and highlights the move towards recognising patients' rights in the 1960s and 1970s. Two policy studies are central to the book. One concentrates on Japan's 1989 AIDS Prevention Act, and the other examines the protracted controversy over whether brain death should become a legal definition of death. Rejecting conventional accounts that recourse to rights is less important to resolving disputes than other cultural forms,The Ritual of Rights in Japan uses these contemporary cases to argue that the invocation of rights is a critical aspect of how conflicts are articulated and resolved.
This book traces the history of rock 'n' roll in Mexico and the rise of the native countercultural movement La Onda (the wave). This story frames the most significant crisis of Mexico's postrevolution period: the student-led protests in 1968 and the government-orchestrated massacre that put an end to the movement".--BOOKJACKET.
A Boston Globe Best Non-Fiction Book of 2007 Amazon.com Editors pick as one of the 10 best history books of 2007 Winner of the 2007 John Lyman Award for U. S. Maritime History, given by the North American Society for Oceanic History "The best history of American whaling to come along in a generation." --Nathaniel Philbrick
On April 4, 1968, at 6:01 PM, while he was standing on a balcony at a Memphis hotel, Martin Luther King, Jr. was shot and fatally wounded. Only hours earlier King -- the prophet for racial and economic justice in America -- ended his final speech with the words, "I may not get there with you, but I want you to know tonight, that we as a people will get to the Promised Land." Acclaimed public intellectual and best-selling author Michael Eric Dyson uses the fortieth anniversary of King's assassination as the occasion for a provocative and fresh examination of how King fought, and faced, his own death, and we should use his death and legacy. Dyson also uses this landmark anniversary as the starting point for a comprehensive reevaluation of the fate of Black America over the four decades that followed King's death. Dyson ambitiously investigates the ways in which African-Americans have in fact made it to the Promised Land of which King spoke, while shining a bright light on the ways in which the nation has faltered in the quest for racial justice. He also probes the virtues and flaws of charismatic black leadership that has followed in King's wake, from Jesse Jackson to Barack Obama. Always engaging and inspiring, April 4, 1968 celebrates the prophetic leadership of Dr. King, and challenges America to renew its commitment to his deeply moral vision.
#5 in the Boundary series universe, and sequel to Castaway Planet, by New York Times multiple best-selling author Eric Flint and veteran science fiction and fantasy author Ryk E. Spoor. Worst-Case Scenario: Sergeant Samuel Morgan Campbell had been in plenty of tight spots before, but nothing like this. It had happened in a few terrifying seconds: the starship he and his crew travelled on, the Outward Initiative, shattered to pieces before their eyes and disappeared, leaving them stranded in the endless night of deep space on Lifeboat LS-88—all systems dead, light-years from any known colony. Somehow, Sergeant Campbell and his crew of half-trained children—ranging from freshly graduated Xander Bird down to eight-year-old Francisco—have to repair systems with no tools, navigate with no computers, and—if they could find a planet they could live on—land a shuttle whose controls were more than half-destroyed. And if they manage all of that, then the real challenge begins; the only planet in range has secrets that even Sergeant Campbell cannot imagine! At the publisher's request, this title is sold without DRM (Digital Rights Management). Praise for previous books in this series: “. . . fast-paced sci-fi espionage thriller . . . light in tone and hard on science . . .” —Publishers Weeklyon Boundary “The whole crew from Flint and Spoor's Boundary are back . . . Tensions run high throughout the Ceres mission . . . a fine choice for any collection.” —Publishers Weekly on Threshold “[P]aleontology, engineering, and space flight, puzzles in linguistics, biology, physics, and evolution further the story, as well as wacky humor, academic rivalries, and even some sweet romances.” —School Library Journal on Boundary
Reality first appeared in the late 1980s—in the sense not of real life but rather of the TV entertainment genre inaugurated by shows such as Cops and America’s Most Wanted; the daytime gabfests of Geraldo, Oprah, and Donahue; and the tabloid news of A Current Affair. In a bracing work of cultural criticism, Eric Harvey argues that reality TV emerged in dialog with another kind of entertainment that served as its foil while borrowing its techniques: gangsta rap. Or, as legendary performers Ice Cube and Ice-T called it, “reality rap.” Reality rap and reality TV were components of a cultural revolution that redefined popular entertainment as a truth-telling medium. Reality entertainment borrowed journalistic tropes but was undiluted by the caveats and context that journalism demanded. While N.W.A.’s “Fuck tha Police” countered Cops’ vision of Black lives in America, the reality rappers who emerged in that group’s wake, such as Snoop Doggy Dogg and Tupac Shakur, embraced reality’s visceral tabloid sensationalism, using the media's obsession with Black criminality to collapse the distinction between image and truth. Reality TV and reality rap nurtured the world we live in now, where politics and basic facts don’t feel real until they have been translated into mass-mediated entertainment.
A darkly comic high-school drama about brotherhood, body image, concussions, and toxic masculinity from Eric Kester, the Boston Globe bestselling adult author of That Book About Harvard. Wyatt has wanted nothing more than to play football on Grayport's championship-winning team. But not for the fame, glory, or girls. It's his last chance to build a relationship with his older brother Brett, the star quarterback, before he leaves for college. Now that their team has gained national attention, a big win could be just what the small town needs in order to rebound from a fishing season that has been devastated by Red Tide. But when Brett suffers a terrible concussion, Wyatt must decide if keeping his brother's secret is worth risking his scholarship future. Told with irreverent humor reminiscent of Carl Hiaasen, and a stark honesty about brotherhood and masculinity for fans of Andrew Smith, Gut Check explores the struggle of grappling with uncomfortable truths.
Are the Jewish arguments against belief in Jesus as mankind's Savior any good? Is Jesus Christ the promised Messiah of the Old Testament's prophecies? Is Christianity derived from ancient Roman or Greek pagan mystery religions? Is the New Testament historically reliable? Was Jesus of Nazareth God according to the New Testament? Did Gnosticism influence Christianity? Since some 185,000 Americans have converted to Judaism according to a 1990 survey, the arguments of such groups as Jews for Judaism against Christianity can't be dismissed lightly. Using solid scholarship and rigorous logic, A Zeal For God Not According to Knowledge defends Christianity against the arguments of its Jewish critics, such as Samuel Levine, Michoel Drazin, Tovia Singer, and Hyam Maccoby. This book demonstrates that the New Testament is historically reliable, denies that Christian doctrines and sacraments can be derived from pagan beliefs and practices, shows that Jesus of Nazareth was the promised Messiah based on the Old Testament's prophecies, and proves that the New Testament teaches the Deity of Christ. This book is intended for both Christians perplexed by the arguments of Jewish friends, coworkers, and relatives, and Jews interested in objectively considering the claims of Christianity while searching for spiritual truth about whether Jesus is their Messiah also.
A provocative and lively examination of the meaning of America's first black presidency, by the New York Times-bestselling author of Tears We Cannot Stop. Michael Eric Dyson explores the powerful, surprising way the politics of race have shaped Barack Obama’s identity and groundbreaking presidency. How has President Obama dealt publicly with race—as the national traumas of Tamir Rice, Trayvon Martin, Michael Brown, Eric Garner, Freddie Gray, and Walter Scott have played out during his tenure? What can we learn from Obama's major race speeches about his approach to racial conflict and the black criticism it provokes? Dyson explores whether Obama’s use of his own biracialism as a radiant symbol has been driven by the president’s desire to avoid a painful moral reckoning on race. And he sheds light on identity issues within the black power structure, telling the fascinating story of how Obama has spurned traditional black power brokers, significantly reducing their leverage. President Obama’s own voice—from an Oval Office interview granted to Dyson for this book—along with those of Eric Holder, Al Sharpton, Jesse Jackson, Andrew Young, and Maxine Waters, among others, add unique depth to this profound tour of the nation’s first black presidency. “Dyson proves…that he is without peer when it comes to contextualizing race in twenty-first-century America… A must-read for anyone who wants to better understand America’s racial past, present, and future.”—Gilbert King, author of the Pulitzer Prize–winning Devil in the Grove “No one understands the American dilemma of race—and Barack Obama’s confounding and yet wondrous grappling with it—better than [Dyson.]”—Douglas Blackmon, author of the Pulitzer Prize–winning Slavery by Another Name
This concise yet lively textbook explores the history and significance of American popular music from Tin Pan Alley to Public Enemy. Ethnomusicologist Eric Charry provides a strong foundation for understanding how music, the music industry, and American culture intersect. His innovative teaching style presents the material in a dynamic format suitable for general education courses in music. The book is organized around a series of timelines, tables, and figures, providing fresh perspectives on the social and cultural importance of the music. Charry lays out key contemporary theoretical issues, covers the technical foundations of the music industry, and provides a capsule history of who did what when, with particular emphasis on the rapid emergence of distinct genres and subgenres. The book’s figures distill the history and provide new insight into understanding trends. Over a thousand artists, albums, and songs are covered, such as Muddy Waters, Elvis Presley, Bob Dylan, Aretha Franklin, the Velvet Underground, Janis Joplin, Jimi Hendrix, David Bowie, Stevie Wonder, Prince, Madonna, Talking Heads, and many more.
For anyone who knows first hand the evil of which humans are capable and who live with the consequences of evil that has been perpetrated upon them. This book offers innovative perspectives on thee healing. For the Rapists who deal with the toughest issues of abuse and its aftermath, the synthesis of narrative, trance, and relationship approaches provides a practice, expanding vision of positive therapevtie interactive.
Story Behind the Book : Volume 1" collects nearly 40 non-fiction essays on writing and editing speculative fiction written by some of the most exciting authors and editors. Essays cover everything from getting an initial creative burst, worldbuilding, tackling writer's block, to the final process of publication. Some of the essays are personal, some rather technical but all of them, without an exception, provide an unique and fascinating insight into the mind of an author. Contributors include Ian Whates, Michael Logan, Mathieu Blais and Joel Casseus, Mark T. Barnes, Lisa Jensen, Lee Battersby, L. E. Modesitt Jr., Keith Brooke, Joanne Anderton, Jo Walton, F.R. Tallis, Ian R. MacLeod, Guy Haley, Gavin Smith, Francis Knight, Eric Brown, Clifford Beal, Susan Palwick, Rhiannon Held, Ben Jeapes, Nina Allan, Mike Shevdon, Mur Lafferty, Norman Lock, Seth Patrick, Gemma Malley, Freda Warrington, Freya Robertson and more. All proceeds will be donated to Epilepsy Action.
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