Eric G. Harris's Books

CB Consumer Behaviour, 3rd Edition

By: Barry J. Babin,Eric G. Harris

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CB Consumer Behaviour, 3rd Edition

By: Barry J. Babin,Eric G. Harris

The third Canadian edition of CB provides a thorough introduction to consumer behaviour. Students will discover how organizations can create and enhance their marketing strategy, advertising and campaign plans, and product offerings by better understanding their target audiences. This includes a thorough examination of the internal (such as perception and motivation) and external (such as cultural and societal) elements that affect consumer decision-making. The third edition includes cases based on Canadian businesses, several current examples of customer behaviour, critical thinking exercises, and the latest academic research.

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Cengage Canada

Published Date

ISBN 10

1774746646

ISBN 13

9781774746646

For Cause and Country

A Study of the Affair at Spring Hill and the Battle of Franklin

By: Eric A. Jacobson,Richard A Rupp

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For Cause and Country

A Study of the Affair at Spring Hill and the Battle of Franklin

By: Eric A. Jacobson,Richard A Rupp

“An up-to-date, accurate, comprehensive and lively treatment of . . . arguably one of the bloodiest five hours during the American Civil War.” —The Civil War Gazette The battles at Spring Hill and Franklin, Tennessee, in the late autumn of 1864 were watershed moments in the American Civil War. Thousands of hardened veterans and a number of recruits, as well as former West Point classmates, found themselves moving through Middle Tennessee in the last great campaign of a long and bitter war. Replete with bravery, dedication, bloodshed, and controversy, these battles led directly to the conclusion of action in the Western Theater. Spring Hill and Franklin, which were once long ignored and seldom understood, have slowly been regaining their place on the national stage. They remain one of the most compelling episodes of the Civil War. Through exhaustive research and the use of sources never before published, the stories of both battles come vividly to life in For Cause & For Country. Over 100 pages of material have been added to this new edition, including new maps and photos. The genesis and early stages of the Tennessee Campaign play out in clear and readable fashion. The lost opportunity at Spring Hill is evaluated in great detail, and the truth of what happened there is finally shown based on evidence rather than conjecture. The intricate dynamics of the Confederate high command, and especially the roles of General John Bell Hood and General Frank Cheatham, are given special attention. For Cause & For Country is “a highly complex but skillfully organized, easy-to-follow campaign narrative written in stirring fashion” (Civil War Books and Authors).

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642

Publisher

Casemate Publishers

Published Date

ISBN 10

194066909X

ISBN 13

9781940669090

International Marketing

By: Daniel W. Baack,Eric G. Harris,Donald Baack

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International Marketing

By: Daniel W. Baack,Eric G. Harris,Donald Baack

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

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737

Publisher

SAGE Publications

Published Date

ISBN 10

1544350163

ISBN 13

9781544350165

They Played Rugby for Australia 2023 edition

By: Eric Lemon,Teejay Haar

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They Played Rugby for Australia 2023 edition

By: Eric Lemon,Teejay Haar

Over 500 pages of facts, statistics, and records of every match and every player for the Australian national Rugby Union team from the first match in June 1899 up to December 2023.

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528

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Eric Lemon

Published Date

ISBN 10

0645362638

ISBN 13

9780645362633

Genomics in Drug Discovery and Development

By: Dimitri Semizarov,Eric Blomme

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Genomics in Drug Discovery and Development

By: Dimitri Semizarov,Eric Blomme

Early characterization of toxicity and efficacy would significantly impact the overall productivity of pharmaceutical R&D and reduce drug candidate attrition and failure. By describing the available platforms and weighing their relative advantages and disadvantages, including microarray data analysis, Genomics in Drug Discovery and Development introduces readers to the biomarker, pharmacogenomic, and toxicogenomics toolbox. The authors provide a valuable resource for pharmaceutical discovery scientists, preclinical drug safety department personnel, regulatory personnel, discovery toxicologists, and safety scientists, drug development professionals, and pharmaceutical scientists.

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496

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470409762

ISBN 13

9780470409763

Zoo and Wild Animal Medicine Current Therapy - E-Book

By: Murray E. Fowler,R. Eric Miller

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Zoo and Wild Animal Medicine Current Therapy - E-Book

By: Murray E. Fowler,R. Eric Miller

With expert contributors from around the world sharing their knowledge on 57 new cutting-edge areas of interest, Zoo and Wild Animal Medicine, Volume 6 continues to provide outstanding coverage of today's most relevant topics. This book is an essential resource in zoo and wild animal medicine, addressing the special challenges posed by individual and herd medical management, newly emerging diseases in diverse wild animal populations, the effect of habitat loss and destruction on wildlife species, and the utilization of zoo animals in the surveillance and detection of potential zoonoses. The user-friendly current therapy approach continues to serve a vital function in the field by fostering a conservation biology ethic, bridging the gap between captive and free-ranging wild animal medicine, from a diverse group of experts. - Includes practical guidance on such topics as behavioral training for medical procedures and the use of infrared thermography. - Divided into four sections -- Conditions Affecting Multiple Species, Poikilotherms, Avian Medicine, and Mammals -- to help you find the information you need quickly. - Extensive contributor list includes multinational contributors offering expert information on species from around the world. - Presents timely topics in zoo and wild animal medicine with 57 new chapters to provide the best and most current information available. - The most up-to-date information on hot topics such as avian influenza, West Nile virus, and other pathogens threatening wildlife and human populations on a global scale. - Cutting-edge insights on environmental and public health concerns, such as occupational exposure to zoonotic simian retroviruses and use of wildlife rehabilitation centers as monitors for ecosystem health. - A color plate section presents vivid depictions of external clinical signs for more accurate clinical recognition.

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546

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

141606463X

ISBN 13

9781416064633

Novel Ecosystems

Intervening in the New Ecological World Order

By: Richard J. Hobbs,Eric S. Higgs,Carol Hall

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Novel Ecosystems

Intervening in the New Ecological World Order

By: Richard J. Hobbs,Eric S. Higgs,Carol Hall

Land conversion, climate change and species invasions are contributing to the widespread emergence of novel ecosystems, which demand a shift in how we think about traditional approaches to conservation, restoration and environmental management. They are novel because they exist without historical precedents and are self-sustaining. Traditional approaches emphasizing native species and historical continuity are challenged by novel ecosystems that deliver critical ecosystems services or are simply immune to practical restorative efforts. Some fear that, by raising the issue of novel ecosystems, we are simply paving the way for a more laissez-faire attitude to conservation and restoration. Regardless of the range of views and perceptions about novel ecosystems, their existence is becoming ever more obvious and prevalent in today’s rapidly changing world. In this first comprehensive volume to look at the ecological, social, cultural, ethical and policy dimensions of novel ecosystems, the authors argue these altered systems are overdue for careful analysis and that we need to figure out how to intervene in them responsibly. This book brings together researchers from a range of disciplines together with practitioners and policy makers to explore the questions surrounding novel ecosystems. It includes chapters on key concepts and methodologies for deciding when and how to intervene in systems, as well as a rich collection of case studies and perspective pieces. It will be a valuable resource for researchers, managers and policy makers interested in the question of how humanity manages and restores ecosystems in a rapidly changing world. A companion website with additional resources is available at www.wiley.com/go/hobbs/ecosystems

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Page Count

386

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118354206

ISBN 13

9781118354209

Blues

A Regional Experience

By: Bob L. Eagle,Eric S. LeBlanc

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Blues

A Regional Experience

By: Bob L. Eagle,Eric S. LeBlanc

Examining the blues genre by region, and describing the differences unique to each, make this a must-have for music scholars and lay readers alike. A melding of many types of music such as ragtime, spiritual, jug band, and other influences came together in what we now call the blues. Blues: A Regional Experience is the most comprehensive and up-to-date reference book of blues performers yet published, correcting many errors in the existing literature. Arranged mainly by ecoregions of the United States, this volume traces the history of blues from one region to another, identifying the unique sounds and performers of that area. Each section begins with a brief introduction, including a discussion of the region's culture and its influence on blues music. Chapters take an in-depth look at blues styles from the following regions: Virginia and the tidewater area, Carolinas and the Piedmont area, the Appalachians and Alabama, the Mississippi Delta, Greater Texas, the Lower Midwest, the Midwest, the Northeast, and California and the West. Biographical sketches of musicians such as B.B. King and T-Bone Walker include parental data and up-to-date biographical information, including full names, pseudonyms, and burial place, when available. The work includes a chapter devoted to the Vaudeville era, presenting much information never before published. A chronology, selected artists' CD discography, and bibliography round out this title for students and music fans.

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629

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313344248

ISBN 13

9780313344244

The Creative Destruction of Medicine

How the Digital Revolution Will Create Better Health Care

By: Eric Topol

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The Creative Destruction of Medicine

How the Digital Revolution Will Create Better Health Care

By: Eric Topol

A professor of medicine reveals how technology like wireless internet, individual data, and personal genomics can be used to save lives.

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322

Published Date

ISBN 10

0465025501

ISBN 13

9780465025503

One Continuous Fight

The Retreat from Gettysburg and the Pursuit of Lee's Army of Northern Virginia, July 4–14, 1863

By: Eric J Wittenberg,J. David Petruzzi,Michael Nugent

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One Continuous Fight

The Retreat from Gettysburg and the Pursuit of Lee's Army of Northern Virginia, July 4–14, 1863

By: Eric J Wittenberg,J. David Petruzzi,Michael Nugent

A detailed history of the Confederate retreat after the Battle of Gettysburg and the Union effort to destroy the enemy during the American Civil War. The three-day Battle of Gettysburg left 50,000 casualties in its wake, a battered Southern army far from its base of supplies, and a rich historiographic legacy. Thousands of books and articles cover nearly every aspect of the battle, but One Continuous Fight is the first detailed military history of Lee’s retreat and the Union effort to destroy the wounded Army of Northern Virginia. Against steep odds and encumbered with thousands of casualties, Confederate commander Robert E. Lee’s post-battle task was to successfully withdraw his army across the Potomac River. Union commander George G. Meade’s equally difficult assignment was to intercept the effort and destroy his enemy. The responsibility for defending the exposed Southern columns belonged to cavalry chieftain James Ewell Brown (Jeb) Stuart. If Stuart fumbled his famous ride north to Gettysburg, his generalship during the retreat more than redeemed his flagging reputation. The long retreat triggered nearly two dozen skirmishes and major engagements, including fighting at Granite Hill, Monterey Pass, Hagerstown, Williamsport, Funkstown, Boonsboro, and Falling Waters. President Abraham Lincoln was thankful for the early July battlefield victory, but disappointed that General Meade was unable to surround and crush the Confederates before they found safety on the far side of the Potomac. Exactly what Meade did to try to intercept the fleeing Confederates, and how the Southerners managed to defend their army and ponderous 17-mile long wagon train of wounded until crossing into western Virginia on the early morning of July 14, is the subject of this study. One Continuous Fight draws upon a massive array of documents, letters, diaries, newspaper accounts, and published primary and secondary sources. These long ignored foundational sources allow the authors, each widely known for their expertise in Civil War cavalry operations, to carefully describe each engagement. The result is a rich and comprehensive study loaded with incisive tactical commentary, new perspectives on the strategic role of the Southern and Northern cavalry, and fresh insights on every engagement, large and small, fought during the retreat. The retreat from Gettysburg was so punctuated with fighting that a soldier felt compelled to describe it as “One Continuous Fight.” Until now, few students fully realized the accuracy of that description. Complete with 18 original maps, dozens of photos, and a complete driving tour with GPS coordinates of the army’s retreat and the route of the wagon train of wounded, One Continuous Fight is an essential book for every student of the American Civil War in general, and for the student of Gettysburg in particular.

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529

Publisher

Savas Beatie

Published Date

ISBN 10

1611210348

ISBN 13

9781611210347

Research Into Spinal Deformities 7

By: Carl-Eric Aubin,International Research Society of Spinal Deformities. Meeting

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Research Into Spinal Deformities 7

By: Carl-Eric Aubin,International Research Society of Spinal Deformities. Meeting

In choosing Montreal for its 8th biennial meeting, the International Research Society of Spinal Deformities (IRSSD), is returning to an auspicious and important venue: their 1992 meeting in Montreal marked the turning point from a focus on the morphological aspects of spinal deformity, towards three-dimensional evaluation and interpretation of scoliotic deformities and their biomechanics. Since then, the IRSSD meetings have had an instrumental role in the advancement of scientific research on problems affecting the spine. This book contains the proceedings of the 2010 conference in the form of peer-reviewed, short papers and abstracts, summarizing the 140 papers and posters presented at the Montreal meeting. With contributions from scientific and clinical experts from around the world, it covers all aspects of spinal deformity research including: etiology, genetics, biology, metabolism, biomechanics, imaging technologies, innovations in treatment and treatment outcomes. It explores current research developments, the underlying mechanisms that cause scoliosis and the clinical effectiveness of a wide range of treatments. Of interest to all those involved in the research into and treatment of spinal deformities, the book provides an opportunity to learn more about the latest developments in this field.

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356

Publisher

IOS Press

Published Date

ISBN 10

160750572X

ISBN 13

9781607505723

Whiteshift

Populism, Immigration, and the Future of White Majorities

By: Eric Kaufmann

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Whiteshift

Populism, Immigration, and the Future of White Majorities

By: Eric Kaufmann

“This ambitious and provocative work . . . delves into white anxiety about the demographic decline of white populations in Western nations” (Publishers Weekly). “Whiteshift” is defined as the turbulent journey from a world of racially homogeneous white majorities to one of racially hybrid majorities. In this dada-driven study, political scientist Eric Kaufmann explores how these demographic changes across Western societies are transforming their politics. The early stages of this transformation have led to a populist disruption, tearing a path through the usual politics of left and right. If we want to avoid more radical political divisions, Kaufmann argues, we have to enable white conservatives as well as cosmopolitans to view whiteshift as a positive development. Kaufmann examines the evidence to explore ethnic change in North American and Western Europe. Tracing four ways of dealing with this transformation—fight, repress, flight, and join—he makes a persuasive call to move beyond empty talk about national identity. Deeply thought provoking, enriched with illustrative stories, and drawing on detailed and extraordinary survey, demographic, and electoral data, Whiteshift will redefine the way we discuss race in the twenty-first century.

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814

Publisher

Abrams

Published Date

ISBN 10

1468316982

ISBN 13

9781468316988

Unwilling Idlers

The Urban Unemployed and Their Families in Late Victorian Canada

By: Peter A. Baskerville,Eric W. Sager

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Unwilling Idlers

The Urban Unemployed and Their Families in Late Victorian Canada

By: Peter A. Baskerville,Eric W. Sager

Unwilling Idlers looks at the unemployed and their families in the late nineteenth and early twentieth centuries in six Canadian cities: Victoria, Vancouver, Winnipeg, Hamilton, Montreal, and Halifax. The authors provide a social profile of the men and women who identified themselves as unemployed, relate the phenomenon of unemployment to family characteristics and life cycles, and explore the importance of geographical location and seasonal occupation as defining characteristics of the unemployed. The authors assess the impact of unemployment on living standards and show how workers and their families tried to cope with the problem."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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320

Published Date

ISBN 10

0802043208

ISBN 13

9780802043207

Instructional Course Lectures: Volume 70

By: Harpal Paul Khanuja,Eric Strauss

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Instructional Course Lectures: Volume 70

By: Harpal Paul Khanuja,Eric Strauss

Lead innovation and raise the standard of care in your OR with new techniques and proven practical approaches. Filled with current, clinically relevant presentations and approaches, Instructional Course Lectures, Volume 70 offers solutions for the most current issues and challenges faced at all stages of your career. Broaden your treatment options with experience-based solutions from some of today’s most respected surgeons and specialty experts.

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978

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975176057

ISBN 13

9781975176051

Strategic Analytics: The Insights You Need from Harvard Business Review

By: Harvard Business Review,Eric Siegel,Edward L. Glaeser,Cassie Kozyrkov,Thomas H. Davenport

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Strategic Analytics: The Insights You Need from Harvard Business Review

By: Harvard Business Review,Eric Siegel,Edward L. Glaeser,Cassie Kozyrkov,Thomas H. Davenport

Is your company ready for the next wave of analytics? Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization--before it's too late. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

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Harvard Business Press

Published Date

ISBN 10

1633698998

ISBN 13

9781633698994

Principles of Neural Science, Fifth Edition

By: Eric R. Kandel,James H. Schwartz,Thomas M. Jessell,Steven A. Siegelbaum,A. J. Hudspeth

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Principles of Neural Science, Fifth Edition

By: Eric R. Kandel,James H. Schwartz,Thomas M. Jessell,Steven A. Siegelbaum,A. J. Hudspeth

The field's definitive work from a Nobel Prize-winning author 900 full-color illustrations Principles of Neural Science, 5e describes our current understanding of how the nerves, brain, and mind function. From molecules to anatomic structures and systems to cognitive function, this comprehensive reference covers all aspects of neuroscience. Widely regarded as the field’s cornerstone reference, the fifth edition is highlighted by more than 900 full-color illustrations. The fifth edition has been completely updated to reflect the tremendous amount of new research and development in neuroscience in the last decade. Lead author Eric Kandel was awarded the Nobel Prize in Physiology or Medicine in 2000.

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1760

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071810013

ISBN 13

9780071810012

Book's by Eric G. Harris

CB Consumer Behaviour, 3rd Edition

CB Consumer Behaviour, 3rd Edition

For Cause and Country

For Cause and Country

International Marketing

International Marketing

They Played Rugby for Australia 2023 edition

They Played Rugby for Australia 2023 edition

Genomics in Drug Discovery and Development

Genomics in Drug Discovery and Development

Zoo and Wild Animal Medicine Current Therapy - E-Book

Zoo and Wild Animal Medicine Current Therapy - E-Book

Novel Ecosystems

Novel Ecosystems

Blues

Blues

The Creative Destruction of Medicine

The Creative Destruction of Medicine

One Continuous Fight

One Continuous Fight

Research Into Spinal Deformities 7

Research Into Spinal Deformities 7

Whiteshift

Whiteshift

Unwilling Idlers

Unwilling Idlers

Instructional Course Lectures: Volume 70

Instructional Course Lectures: Volume 70

Strategic Analytics: The Insights You Need from Harvard Business Review

Strategic Analytics: The Insights You Need from Harvard Business Review

Principles of Neural Science, Fifth Edition

Principles of Neural Science, Fifth Edition

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