Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
The longleaf pine ecosystem, once one of the most extensive ecosystems in North America, is now among the most threatened. Over the past few centuries, land clearing, logging, fire suppression, and the encroachment of more aggressive plants have led to an overwhelming decrease in the ecosystem’s size, to approximately 2.2% of its original coverage. Despite this devastation, the range of the longleaf still extends from Virginia to Texas. Through the combined efforts of organizations such as the USDA Forest Service, the Longleaf Alliance, and the Nature Conservancy, extensive programs to conserve, restore, and manage the ecosystem are currently underway. The longleaf pine ecosystem is valued not only for its aesthetic appeal, but also for its outstanding biodiversity, habitat value, and for the quality of the longleaf pine lumber. It has a natural resistance to fire and insects, and supports more than thirty threatened or endangered plant and animal species, including the red-cockaded woodpecker and the gopher tortoise. The Longleaf Pine Ecosystem unites a wealth of current information on the ecology, silviculture, and restoration of this ecosystem. The book also includes a discussion of the significant historical, social, and political aspects of ecosystem management, making it a valuable resource for students, land managers, ecologists, private landowners, government agencies, consultants, and the forest products industry. About the Editors: Dr. Shibu Jose is Associate Professor of Forest Ecology and Dr. Eric J. Jokela is Professor of Silviculture at the School of Forest Resources and Conservation at the University of Florida in Gainesville. Dr. Deborah L. Miller is Associate Professor of Wildlife Ecology in the Department of Wildlife Ecology and Conservation at the University of Florida in Milton.
Sites of the Uncanny: Paul Celan, Specularity and the Visual Arts is the first book-length study that examines Celan’s impact on visual culture. Exploring poetry’s relation to film, painting and architecture, this study tracks the transformation of Celan in postwar German culture and shows the extent to which his poetics accompany the country’s memory politics after the Holocaust. The book posits a new theoretical model of the Holocaustal uncanny – evolving out of a crossing between Celan, Freud, Heidegger and Levinas – that provides a map for entering other modes of Holocaust representations. After probing Celan’s critique of the uncanny in Heidegger, this study shifts to the translation of Celan’s uncanny poetics in Resnais’ film Night and Fog, Kiefer’s art and Libeskind’s architecture.
The variety of volcanic activity in the Solar System is widely recognised, yet the majestic sequences of magmatic processes that operate within an active planet are much less well known. Providing an exposition of igneous rocks, magmas and volcanic erupsions, this book brings together magnetic and volcanic data from different tectonic settings, and planets, with explanations of how they fit together. It systematically examines composition, origin and evolution of common igneous rocks, yet also examines a variety of rare magnetic rocks that play a crucial role in the global magma/igneous rock system.
Dr Blackall's 1959 book cuts across the usual distinction between 'literature' and 'linguistics' in the study of modern languages. It sheds light on the eighteenth century and the general movement from seventeenth-century language to ease, pliability and grace, and then to the tremendous literary achievement of the age of Goethe.
The aim of this study is to give a more precise interpretation, using the commemorative form of activity of confraternity, of the function and purpose behind such depictions, in the case of a few selected early medieval images of rulers, from the historical and social contexts of their genesis and the liturgical and commemorative aims of their use.
GM's LT1/LT4 engines represented the highest level of small-block V-8 develop-ment for the period between the legendary small-block Chevrolet and the introduction of the LS-series V-8. They powered all of the hottest production vehicles of the 1990s, including the Corvette, Camaro/Firebird, and Caprice/Impala SS. These enhanced small-blocks were reliable and strong, and can be built to impressive performance levels on a relatively small budget, with the right upgrades. This book guides you through the factory and aftermarket components of the LT1/LT4 engines, offering sound performance advice and recommendations. Additionally, complete engine buildup recipes are provided, along with their respective horsepower and torque levels. You can follow the advice of experts and achieve targeted results for your own project.
Walter Benjamin and Gershom Scholem are regarded as two of the foremost Jewish thinkers of the 20th century, yet much of their early work remains obscure and under appreciated. This volume concentrates on the period 1918-1923, when Benjamin and Scholem produced a dynamic body of ideas.
Alan Turing, subject of the Oscar-winning 2014 film The Imitation Game, was the brilliant mathematician solicited by the British government to help decipher messages sent by Germany’s Enigma machines during World War II. The work of Turing and his colleagues at Hut 8 created what became known as the “bombe” which descrambled the German navy’s messages and saved countless lives and millions in British goods and merchandise. Despite his heroics, however, Turing led a secret life as a homosexual; haunted by the accidental death of a young love, he got briefly engaged to Joan Clarke, a fellow cryptanalyst, until he told her the truth. After a young man with whom he was involved stole money from him, he went to the police, where he confessed his homosexuality; he was charged with gross indecency, and only avoided prison after agreeing to undergo chemical castration. Tragically, he committed suicide two years later, by ingesting cyanide through a poisoned apple. The particulars of Turing’s achievements were only made known in 2012, following the release of once-classified papers. Authors Liberge and Delalande used this information to create a biography that is scientifically rigorous yet understandable for the lay reader. It’s also a meticulous depiction of World War II, and an intimate portrayal of a gay man living in an intolerant world. Delving deeper into Turing’s life than The Imitation Game, this graphic novel is a fascinating portrait of this brilliant, complicated, and troubled man.
Mysterious the sway of the masters of the night! Of what unsubjugated region of myself had they taken possession? Did they occupy the realm where dreams are born and bred? Had they seized the spot where the most contrary desires mingle - the one to kill and the one to love, the one to make suffer and the one to adore, the phantasms born of water and fire, blood and death, in a perpetual maelstrom like the one I had seen with my own eyes in the course of the night seances at the hands of the 'ngangas'? There must be a hidden relationship, I thought, a secret pact, between the 'ngangas' and myself. Nothing else could have explained the fascination I felt when I was among them. Since childhood I had always wanted to reach other cultural worlds - to get as far away as I could from my own roots. And now that I had done so, I had the feeling of having arrived in a familiar land. From the book
As the uncertain peace following the end of the Cold War dawns upon the world, the role of the United Nations in becoming a major factor in solving conflict and bringing stability is moving to the forefront of world attention. This book, in great detail, describes the intervention of the United Nations in the Congo (now Zaire). At the time, this intervention was the largest in the history of the United Nations. As the threats to international peace seem to mushroom, this superb book details the players, the actions, the emotions and the accomplishments of this crucially significant historical achievement.
Although there are many works dealing with Pompeii and Herculaneum, none of them try to encompass the entire spectrum of material related to its reception in popular imagination. Pompeii’s Ashes surveys a broad variety of such works, ranging from travelogues between ca. 1740 and 2010 to 250 years of fiction, including stage works, music, and films. The first two chapters provide an in-depth analysis of the excavation history and an overview of the reflections of travelers. The six remaining chapters discuss several clearly-defined genres: historical novels with pagan tendencies, and those with Christians and Jews as protagonists, contemporary adventures, time traveling, mock manuscripts, and works dedicated to Vesuvius. “Pompeii’s Ashes” demonstrates how the eternal fascination with the oldest still-running archaeological projects in the world began, developed, and continue until now.
With historical photos and impeccable storytelling, this extraordinary book chronicles an astonishing moment in American history. Starting Christmas Day, 1941, when transport trains on the Union Pacific Railroad stopped in North Platte to refill their water tanks, the local families of North Platte, Nebraska, came together to provide love, support, food, and morale to young soldiers involved in World War II--black and white--who briefly passed through their town. Troops poured into the North Platte Depot, "The Canteen," to find homecooked meals, birthday cakes, hot coffee, cold milk, magazines, postcards, and the warmth of a grateful and loving community. The stops lasted only ten minutes, but the people of North Platte made sure that everyone in their midst was taken care of. This remarkable story will inspire readers of all ages, as The Canteen nourishes all who have the privilege to visit.
This open access atlas is an up-to-date visual resource on the features and structures observed in soil thin sections, i.e. soil micromorphology. The book addresses the growing interest in soil micromorphology in the fields of soil science, earth science, archaeology and forensic science, and serves as a reference tool for researchers and students for fast learning and intuitive feature and structure recognition. The book is divided into six parts and contains hundreds of images and photomicrographs. Part one is devoted to the way to sample properly soils, the method of preparation of thin sections, the main tool of soil micromorphology (the microscope), and the approach of soil micromorphology as a scientific method. Part two focuses on the organisation of soil fragments and presents the concept of fabric. Part three addresses the basic components, e.g. rocks, minerals, organic compounds and anthropogenic features. Part four lists all the various types of pedogenic features observed in a soil, i.e. the imprint of pedogenesis. Part five gives interpretations of features associated with the main processes at work in soils and paleosols. Part six presents a view of what the future of soil micromorphology could be. Finally, the last part consists of the index and annexes, including the list of mineral formulas. This atlas will be of interest to researchers, academics, and students, who will find it a convenient tool for the self-teaching of soil micromorphology by using comparative photographs.
In 1714, the 29 year-old Johann Sebastian Bach was promoted to the position of concertmaster at the ducal court of Weimar. This post required him for the first time in his already established career to produce a regular stream of church cantatas-one cantata every four weeks. Among the most significant works of this period is Ich hatte viel Bekümmernis in meinem Herzen (Cantata 21). Generally known in English as "I had much affliction," Cantata 21 draws from several psalms and the Book of Revelations and offers a depiction of the spiritual ascent of the soul from intense tribulation to joy and exaltation. Although widely performed and loved by musicians, Cantata 21 has endured much criticism from scholars and critics who claim that the piece lacks organizational clarity and stylistic coherence. In Tears into Wine, renowned Bach scholar Eric Chafe challenges the scholarly consensus, arguing that Cantata 21 is an exceptionally carefully designed work, and that it displays a convergence of musical structure and theological purpose that is paradigmatic of Bach's sacred work as a whole. Drawing on a wide range of Lutheran theological writing, Chafe shows that Cantata 21 reaches beyond the scope of the individual liturgical occasion to voice a breadth of meaning that encompasses much of the core of Lutheran thought. Chafe artfully demonstrates that instead of simply presenting a musical depiction of the soul's journey from sorrow to bliss, Cantata 21 expresses the various stages of God's revelation and their impact on the believing soul. As a result, Chafe reveals that Cantata 21 has a formal design that mirrors Lutheran belief in unfolding revelation, with the final movement representing the work's "crown"--the goal toward which all of the earlier movements are directed. Complete with full text translations of the cantata and the liturgical readings that would have accompanied it at the first performance, Tears into Wine is a monumental book that is ideally suited for Bach scholars and students, as well as those generally interested in the relationship between theology and music.
A compelling history of atheism in American public life A much-maligned minority throughout American history, atheists have been cast as a threat to the nation's moral fabric, barred from holding public office, and branded as irreligious misfits in a nation chosen by God. Yet, village atheists—as these godless freethinkers came to be known by the close of the nineteenth century—were also hailed for their gutsy dissent from stultifying pieties and for posing a necessary secularist challenge to majoritarian entanglements of church and state. Village Atheists explores the complex cultural terrain that unbelievers have long had to navigate in their fight to secure equal rights and liberties in American public life. Leigh Eric Schmidt rebuilds the history of American secularism from the ground up, giving flesh and blood to these outspoken infidels, including itinerant lecturer Samuel Porter Putnam; rough-edged cartoonist Watson Heston; convicted blasphemer Charles B. Reynolds; and atheist sex reformer Elmina D. Slenker. He describes their everyday confrontations with devout neighbors and evangelical ministers, their strained efforts at civility alongside their urge to ridicule and offend their Christian compatriots. Schmidt examines the multilayered world of social exclusion, legal jeopardy, yet also civic acceptance in which American atheists and secularists lived. He shows how it was only in the middle decades of the twentieth century that nonbelievers attained a measure of legal vindication, yet even then they often found themselves marginalized on the edges of a God-trusting, Bible-believing nation. Village Atheists reveals how the secularist vision for the United States proved to be anything but triumphant and age-defining for a country where faith and citizenship were—and still are—routinely interwoven.
Aiding Decisions With Multiple Criteria: Essays in Honor of Bernard Roy is organized around two broad themes: Graph Theory with path-breaking contributions on the theory of flows in networks and project scheduling, Multiple Criteria Decision Aiding with the invention of the family of ELECTRE methods and methodological contribution to decision-aiding which lead to the creation of Multi-Criteria Decision Analysis (MCDA). Professor Bernard Roy has had considerable influence on the development of these two broad areas. £/LIST£ Part one contains papers by Jacques Lesourne, and Dominique de Werra & Pierre Hansen related to the early career of Bernard Roy when he developed many new techniques and concepts in Graph Theory in order to cope with complex real-world problems. Part two of the book is devoted to Philosophy and Epistemology of Decision-Aiding with contributions from Valerie Belton & Jacques Pictet and Jean-Luis Genard & Marc Pirlot. Part three includes contributions based on Theory and Methodology of Multi-Criteria Decision-Aiding based on a general framework for conjoint measurement that allows intrasitive preferences. Denis Bouyssou & Marc Pirlot; Alexis Tsoukiàs, Patrice Perny & Philippe Vincke; Luis Dias & João Clímaco; Daniel Vanderpooten; Michael Doumpos & Constantin Zopounidis; and Marc Roubens offer a considerable range of examinations of this aspect of MCDA. Part four is devoted to Perference Modeling with contributions from Peter Fishburn; Salvatore Greco, Benedetto Matarazzo & Roman Slowinski; Salem Benferhat, Didier Dubois & Henri Prade; Oscar Franzese & Mark McCord; Bertrand Munier; and Raymond Bisdorff. Part five groups Applications of Multi-Criteria Decision-Aiding, and Carlos Henggeler Antunes, Carla Oliveira & João Clímaco; Carlos Bana e Costa, Manuel da Costa-Lobo, Isabel Ramos & Jean-Claude Vansnick; Yannis Siskos & Evangelos Grigoroudis; Jean-Pierre Brans, Pierre Kunsch & Bertrand Mareschal offer a wide variety of application problems. Finally, Part six includes contributions on Multi-Objective Mathematical Programming from Jacques Teghem, Walter Habenicht and Pekka Korhonen.
An integrated reference on the economic geology of titanium that covers all the basic processes of formation of titanium-mineral deposits, organized along the lines of a geochemical cycle of titanium in order to facilitate the description of linkages among deposit types. Annotation copyright Book Ne
This book offers a considered yet entertaining reflection on the progress of modern scientific research. The winding path of science can only be understood by revealing the personal, human side of scientific research, demystifying the actions of the scientist and exposing the human drama on the stage of science. The book looks at the true nature of contemporary science and scientists through the lens of the personal experiences of the author, a renowned and leading materials scientist, over the last half century. It examines the positive threads of modern scientific progress in sober juxtaposition to the manifest negative developments arising from stiff competition within the current academic landscape. A collection of stories and real-life anecdotes is presented in parallel to the career of the author, providing a first-hand account of important achievements in the field of materials science. As a result, this book provides fascinating reading for students, seasoned scientists, and anybody else interested in the workings and machinations of modern science.
A complete guide to the use of dietary antioxidants in muscle food products Advances in food and animal science have given rise to a variety of nutritional strategies for improving the quality of muscle food products, from livestock to fish. Antioxidants in Muscle Foods describes a new methodology in this emerging field, which involves the use of dietary antioxidants to improve meat quality while avoiding exogenous food additives or packaging procedures. Through expert contributions by leading scientists from around the globe, this important book answers questions about the science and technology, benefits, and concerns associated with antioxidant supplementation in muscle foods. Photographs, illustrations, charts, and tables accompany in-depth discussions on: * Oxidative processes in muscle foods * Dietary strategies for improving the oxidative stability of muscle foods * The beneficial impact of vitamin E supplementation on meat quality * Economic and safety implications of nutritionally modified meat * Food industry applications involving meat, poultry, and seafood * Animal nutrition and muscle biochemistry * New areas where nutritional strategies can improve meat quality
The essential new fitness plan for Baby Boomers who want to remain fit and healthy into retirement Dr. Eric Plasker’s breakthrough wellness plan and his book The 100 Year Lifestyle have served hundreds of thousands as a hub of reliable advice on realizing a long life, well lived. Now he takes the next step by setting forth a comprehensive fitness program for longevity—a workout for Baby Boomers who may not be as young as they used to be, but who are determined to get in shape and stay that way for life. The 100 Year LifestyleWorkout is all about how to Get Your “ESS” in Shape™—that is, your Endurance, Strength, and Structure. Pinpointing the health problems that occur when your ESS is out of balance, Plasker shows how to exercise your body in each of these three areas. He provides specific ESS workout sequences for beginning, intermediate, and advanced exercisers, including step-by-step photographs. He covers the top fitness mistakes people make as they age, and provides lifestyle fitness strategies for lasting results as you age—from nutrition to getting back on track after a lapse.
Knowledge and Communities is the first book dedicated to a major new knowledge management topic. "Communities of Practice" are cross-organizational groups of people sharing knowledge, solving common problems, and exchanging insights and frustrations. Knowledge and Communities, a collection of authoritative articles, describes the dynamics of these groups and explains how they enable organizational knowledge to be creating, shared, and applied. The book teaches how organizations can empower both traditional and on-line communities and make them a cornerstone of a general knowledge management strategy. Readers will learn how communities can help unify an organization and its external stakeholders, such as customers and suppliers, and how they can critically support an e-commerce strategy. Knowledge and Communities will help readers understand a primary vehicle for building an organization's social capital and competitive advantage.
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