In his third series installment, acclaimed author and horror filmmaker Eric Red brings his trademark volatile action and bloody violence to a classic genre, injecting modern speed and grit into Old West legend as Joe Noose hunts down the first known serial killer on the American frontier... SCARRED FOR LIFE A new kind of evil has come to the Old West. A killer as cold and hard as the Wyoming winter. He wanders from town to town. Slaughters entire families along the way. With grotesque glee, he brands the letter Q in his victims' flesh. Joe Noose knows the killer's identity. He recognizes the killer's brand. He bears the same scar from his childhood--and he's determined to stop this madman once and for all. Two U.S. Marshals have agreed to help Joe. But they've never hunted a killer like this before. A sadist who kills for pleasure--and scars you for life...
Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
This book will take you on a journey to PEACE with God. As you meditate on each daily insight, study the Scripture provided and memorize the "Truth to Live," you will find your perspective on the world around you starting to change, and your confidence in God will grow. Before you know it you will be bringing His PEACE to your own heart, to your friends and family, your community and to the nations. Eric Watt is passionate about loving God, embracing life and living on the edge. Watt is Founder and President of Reaching Unreached Nations (RUN), an organization dedicated to bringing the revelation of God and His Kingdom to unreached people. An international speaker and author of books in more than 15 languages, Watt mentors and provides strategic equipping materials to first generation Christian leaders who then pass along what they have heard to others (2 Timothy 2:2). Other titles include: "Igniting a Spiritual Movement," "Abraham, Friend of God," "31 Days to PEACE," and "31 Days to WORD Power." An ordained minister, Watt serves as Senior Pastor with Greenbrier Church in Chesapeake, VA. Watt has a BA degree from Oral Roberts University and a Master of Arts from Yale University. Watt's wife, Becky, is also active in international missions. They have two children, Ian and Kiersti and live in Virginia Beach, VA.
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud. What kind of advantage is your company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology. Learn the keys to competitive advantage in the digital era Gain insight into each element that affects customer experience Harness the power of the cloud to achieve customer success Follow a prescriptive framework for optimizing customer experience We are in the golden age of IT innovation, but the majority of companies haven't even adopted cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.
The English-language literature of Chinese medicine lacks reference materials. Since the very first acupuncture programs decades ago, students have compiled lists of textbook items they need to memorize. Students today still make lists, a somewhat surprising fact in a digital age. A Chinese Medical Reference: Symptoms, Patterns, Diseases, Acupoints, Medicinals, and Formulas is a complete set of lists designed to save all the work. This comprehensive reference work is compiled to the highest professional standards from original Chinese sources, and its digital format ensures easy searchability and maximum affordability. As the title suggests, A Chinese Medical Reference: Symptoms, Patterns, Diseases, Acupoints, Medicinals, and Formulas presents the key Chinese concepts thematically in six sections, with each concept forming an entry. It presents 320+ symptoms, 130+ patterns, 130+ diseases, 400+ acupoints, 570+ medicinals, and 260+ medicinal formulas. With a total of 1,800 entries, it covers a comprehensive range of concepts, including the most-tested and commonly used, plus all the most-searched items in a course of study. Throughout, Chinese terms are given in simplified and complex characters, so that they can be found by anyone who knows Chinese. Pinyin is given in accented and unaccented form, so that users can search whether they know the tones or have a system capable of entering tone marks. General terms can be searched by English, acupoints by alphanumeric codes, and medicinals by English and Latin pharmacognostic names. The material has been drawn from other works. Symptoms, patterns, and diseases come from Chinese Medicine: Theories of Modern Practice, while acupoints, medicinals, and formulas have been extracted from our databases. Those works have all been compiled from Chinese sources, ensuring that students receive information of the same scope and quality as taught in China’s professional medical colleges. A major problem for students is terminological inconsistencies between English-language authors. One and same concept may be represented by one term in one author and by a different term in another. Even more confusing, one and same term may refer to different concepts depending on the author. A Chinese Medical Reference: Symptoms, Patterns, Diseases, Acupoints, Medicinals, and Formulas avoids this problem with rigorous consistency. Each concept is referred to by a single English term that closely mirrors the Chinese original. Wherever that concept appears, it is always referred to by the same name. When a concept is referred to by a single term every time it is used, students can develop their understanding of the concept by seeing how it used in different contexts. The digital format, so much more practical than the indexes contained in paper books, allows readers to search through a whole text, find each context, thereby enhancing their understanding. Since the digital versions of other works by Wiseman and his colleagues all use the same terminology, searches can be performed over a wide range of literature, including: Chinese Medicine: The Ideas that Shaped It Chinese Medicine: Theories of Modern Practice Comprehensive Chinese Materia Medica Concise Chinese Materia Medica Fundamentals of Chinese Acupuncture Fundamentals of Chinese Medicine Jīn Guì Yào Lüè Practical Dictionary of Chinese Medicine Shāng Hán Lùn It is difficult to emphasize enough how digital information revolutionizes the learning process. Digital searches are far more efficient than look-ups from index entries. Instead of poring over isolated text, students can trace concepts throughout the text they are reading and beyond. Instead of making hand-written notes and indelible color marks on a paper copy, e-books give readers the ability to make editable bookmarks and highlights to personalize their information according to their changing needs. This reduces the need for passive memorization by rote and makes learning an active process of constant investigation. Symptoms: The symptoms section starts with general conditions and then presents localized conditions from head to toe. This arrangement has the advantage of enhancing the traditional four examinations scheme, whereby certain symptoms of specific loci may appear in more than one of four places. Thus, all urinary symptoms are placed together, as are stool symptoms, even though they might normally be divided among the inspection, listening and smelling, and inquiry examinations in diagnostic textbooks. Each symptom is described in such as a way as to enable students to easily identify it and differentiate it from others. Indication of the patterns or diseases in which each symptom can appear further offers students avenues for further searches to develop their knowledge. Patterns: The patterns section lists the patterns included in modern Chinese-language diagnostic textbooks. The information provided includes main names, alternate names, key signs, full description, related diseases, pathogenesis, analysis of signs, treatments, combined patterns, and further developments. The content of this section is drawn from Chinese Medicine: Theories of Modern Practice. Diseases: The diseases section includes many conditions that, though scantily discussed in English language textbooks, are commonly seen in Chinese-language basic theory texts. All 130 commonly presented diseases are included. Acupoints: The acupoints section includes all 365 channel points, as well a selection of commonly used non-channel points. The information provided for each acupoint includes location (as given in modern textbooks), classical location (as given in premodern literature), local anatomy, actions, indications, stimulus applied, and point categories Medicinals: The medicinals section includes a broader range of agents than Western students are normally required to master. Items are arranged according to their actions, as in textbooks. The information provided for each item includes Chinese alternate names, properties (nature and flavor), actions and indications, dosage and method of administration, product quality, and production area. Note that the same information can be found in Comprehensive Chinese Materia Medica (Paradigm Publications, 2022), which contains over 6,000 medicinals in alphabetical order. Formulas: The formulas section is arranged according to actions, as in textbooks. The information for each item includes ingredients, method of preparation, actions, indications, formula rationale (explaining what each ingredient does), and variations. Since individual ingredients can be found in the medicinals section, and the indications can be found in the symptoms, patterns, and diseases sections, students have a vast amount of information at their fingertips in one e-book.
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Over the past 40 years, different approaches to dosage and formulation have arisen in Taiwan, Japan, and mainland China. However, in more recent years, granules have become the most popular delivery form for Chinese herbal medicine in the West. It can be said that the convenience, portability, and efficacy of granules has revolutionized professional herbal medicine in the West. While granule efficacy can be maximized by observing modern clinical trends in Asia, resources that shed light on this subject are few and far between. Many practitioners have not been exposed to a systematic discussion of critical issues such as dosage and clinical strategies. In an effort to bridge this knowledge gap, the author traveled to factories, hospitals, and clinics throughout Asia to observe clinical trends and manufacturing processes. The knowledge he has gleaned offers clinicians and professionals useful insights in these regards. This very practical handbook covers effective dosing strategies, methods of formula combining, common clinical approaches seen in mainland China and Taiwan, concentration ratios and their effect on dosage, various manufacturing methods and their impact on patient care, and how to set up an efficient pharmacy with attention to good compounding practices.
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
For those of you who never thought there was such a thing as a delicious low-calorie food, you're in for a treat. For those of you who knew such foods existed, but were frustrated because you had to buy six bottles of dressing to find the one that tasted just OK, your salad days are just beginning! There are over 590 foods in 43 different categories. Yummy Hunters provide reviews of their submissions. Then Eric and I add our own reviews. These product reviews take the guesswork out of shopping for you. They will give you important insights into each food and will help you determine if the product is something you want to try for yourself and your family. This translates into saving time and money and pays off with delicious-tasting, low-cal products that make your dieting more enjoyable and ultimately more successful.
Through an immense feat of coordinated scholarship in the 1960s and 1970s, the Nánjīng University of Traditional Chinese Medicine collected and identified items used in indigenous Chinese healing practices, providing information about their origins, properties, applications, chemical composition, and classical records. This project led to the publication in 1977 of the Zhōng Yào Dà Cí Diǎn (中药大辞典, “The Encyclopedia of Chinese Medicinals”), which describes 5,767 animal, vegetable, and mineral items used in classical Chinese medicine and in Chinese folk medicine. Since China occupies a vast territory spanning numerous climatic zones, some of these items are familiar to folk medicine practitioners in the West, although many others may be totally unfamiliar. This Comprehensive Chinese Materia Medica comprises 6,556 entries, including the 5,767 main items of the Zhōng Yào Dà Cí Diǎn as well as nearly one thousand additional entries for specific forms of medicinals and food items. The aim is to enable those outside China to understand the immensity of Chinese traditions and to learn about the Chinese understanding of items that they are familiar with or that may be available in their locality. The items are each identified by their Latin pharmacognostic names, as well as by their Pīnyīn, Chinese (simplified and traditional), and common English names (or English names derived from Latin). Accented Pīnyīn and unaccented Pinyin are included for transliteration accuracy and easy searchability. The items are listed in alphabetical order of pharmacognostic names, since these are the only names that allow the grouping together of all items of the same and similar origin. The present e-book version offers maximum searchability. Chinese terms are given in simplified characters, so that they can be found by anyone who knows Chinese. Pinyin is given in accented form, so users who know the tones can precisely find the items they are looking for. Unaccented Pinyin is included for users’ convenience. Since these classic translations rigorously conform to published dictionaries and references, terms searched in English will be just as exact as those searched in Chinese or Pinyin. To make for the greatest utility without overly burdening the text a standard set of graphical indicators are used throughout this and other related e-books. Square brackets ([ ]) indicate elements of terms that can be omitted (such as omissible elements of medicinal names) or notes to Chinese and English terms. A double asterisk (⁑) indicates polysemous medicinal names. A gray sidebar in the left-hand margin indicates a commonly used item. Besides being generally less expensive, these eBooks have several unique advantages beside superb searchability. Because everyone can set page size, font type, and font size as they like the discomfort of reading a too-small type is eliminated. If very large type is better for you, go ahead and set it in your eReader preferences. The display will change as appropriate. If you prefer audio-based learning, eReaders are now capable of “read to you” services. This may also be an option for anyone prone to eye strain. Another feature of eBooks that will make life easier for people who like to highlight text for study or memorization. In an eBook your highlights automatically show on a separate contents page. You are making your own customized study guide as you read along. If you prefer not to highlight text, bookmarks can accomplish the same value. Either way the eBook saves you a lot of time, some of which was just mechanical, like sorting note cards. The act of creating the highlight or bookmark improves memorizations and having your selections indexed with no effort makes pre-test review efficient. Some of the advantages of eBooks aren’t about reading. When you use your ID to register an eBook, you are establishing your right to that text forever. Reliable eBook sellers know who registered their digital version and can replace a copy lost in a cyber accident, a fumbled key or an errant mouse click. You are also protected from technological disruption. The eBook format, called “epub,” is a standard, no one can hide or alter it. If the next best tech comes along, it will read epub.
Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.
International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
Chinese Medicine: Theories of Modern Practice describes the foundational doctrines, physiology, pathology, diagnostics, and therapeutics of Chinese medicine at the same breadth and depth as the basic-theory textbooks used in the People’s Republic of China. If you have ever wanted to know what a Chinese professor would say about a theory, pattern or clinical case this is the book for you. Built to enhance learning, it is ideal for self-study or to fill in the information missing from simplified texts.
Most of us if not all usually have a dream of owning a business. A good percentage have actually gone ahead to start one. Majority have failed while a few have sailed through. Some by sheer luck while some by have really understood what it takes to actually run a successful business from the ground up . this book has provided valuable insights and practical tips for startups and small businesses to achieve success. The book has covered various aspects of building a successful business, including developing a strong vision and mission, building a solid brand, leveraging innovative technology, and implementing effective marketing strategies. The book emphasizes the importance of social responsibility and sustainability, and how businesses can make a positive impact on society and the environment. Real-life examples of successful companies in Kenya, Africa, and the world have been provided to illustrate how these principles can be applied in practice. As a startup or small business, it is essential to have a clear vision and mission, build a strong brand, and leverage technology and marketing to reach your target audience. It is also important to be socially responsible and committed to sustainability, as this can create a positive impact on society and the environment while also building a loyal customer base.
Starting a business? Don't sweat it! With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you’re starting a business today. Inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles. Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources. Start up a dream business from scratch Write a winning business plan Secure financing Manage your risks successfully Navigate your first year of operation If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.
Summary: "Presents the fundamental concepts and materials of traditional Chinese medicine organized in a way that supports learning and teaching according to traditional principles. Each category is placed in the context of traditional theory and practice begining with a discussion of relevant pathologies (including the correct description of traditional diseases) and therapeutic principles used to address them" -- from the review.
Lead for efficacy in these disruptive times! Cultivating a school culture focused on the achievement of students while anticipating change is imperative, but it’s tough to keep up with varying leadership demands when it seems like society and technology are constantly changing as well! Moving beyond the skills and tools introduced in the first edition, this revamped second edition features: New organization emphasizing the interconnectivity of the Pillars of Digital Leadership Innovative strategies and leadership practices that enhance school culture and drive learning improvement Updated vignettes from digital leaders who have successfully implemented the included strategies New online resources, informative graphics, and end of chapter guiding questions
Fashion Marketing Strategy Book. Identity and design of a brand, graphic design process and visual identity tools. This book analyzes and helps conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting its marketing and merchandising strategies. ABOUT THE AUTHORS After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garçon during 3 years and then work for brands like Bill Tornade ; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Éric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... She also share her passion with the new generations, teaching in parisian fashion schools. Éric Rabiller discover his fashion passion through architecture. Graduated from ESMOD he worked for luxury haute couture and leather goods for brands like LVMH, Rihcemont or The Limited in the USA. He also designed ready-to-wear men's accessories. In 2001, he found, with Armelle Claudé, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... He also teach fashion drawing. Internet businessman, Thierry Petit has almost 20 years of experience founding start-up. Founder of the first price comparison website (toboo.com), he also co-found showroomprive.comin 2006 and managed to impose the website as a e-shopping leader in France. In 2010, he achieve a found rising of 50 million dollars thanks to the American investment fund, ACCEL Partners. This will allow showroomprive.com to become international and to improve its mobile offer. Thierry Petit is also the vice president of France Digitale.
Recent advances in the measurement and management of customer value now make it a powerful tool for identifying and prioritizing Six Sigma projects. No longer do champions or black belts have to rely solely on costs to justify the selection of Six Sigma projects. Now the real power and potential of Six Sigma can be turned to its strategic purpose – create and sustain value differences that will translate into greater market share and enhanced profitability.This book has two objectives. The first is to provide the reader with an approach for using the voice of the customer to identify Six Sigma projects and to guide their conduct. The second objective is to show the reader how to obtain the correct voice of the customer – customer value.Customer value is not new. What is new is our ability to measure it. And with this newly discovered ability to measure customer value comes an opportunity to inform Six Sigma projects and initiatives to make them more responsive to customer needs and more responsive to the organization’s bottom line. Let the voice be heard!
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages
This publication attempts to gather a number of opinions and visions from leaders in the field of business education. Business schools are an essential component of market economies and optimizing their competitivenesss, relevance and performance is of the utmost importance. Includes papers by Gabriel Hawawini, Dean of INSEAD, Peter Lorange, Nestle Professor at IMD, Angel Cabrera, President of Thunderbird, Garvin School of International Management, Paul Verhaegen, Dean of RSM, Erasmus University and Eric Cornuel, Director General and CEO of the EFMD Originally published as Journal of Management Development (2005, Vol.24, No.9)
When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history as told by former insider Eric Jackson is an engrossing study of human struggle and perseverance against overwhelming odds. The entrepreneurs that Thiel and Levchin recruited to overhaul world currency markets first had to face some of the greatest trials ever thrown at a Silicon Valley company before they could make internet history. Revised and updated, this narrative is an adventure in capitalism. Reveals how PayPal went from bleeding $10 million per month to becoming a financial powerhouse. Sheds light on eBay's current woes, and PayPal's pending showdown with Google. -- Publisher.
Eric Todd experienced a life-changing phenomenon of life after death at the moment of his mother’s passing. He intuited a Oneness wrapped in indescribable Love and Peace, or an “InfiUnity” with God. Todd is also a “recovering” Evangelical calling to repeal and replace “Churchianity.” Baptized in a history of racism, partisan politics, and religious nationalism, he makes the case that it is a dangerous cult, co-opting the name of Christ. He believes that the teachings of Jesus, unfiltered by centuries of constrictive voices, are revolutionary to hearers today. As such, Todd declares a mandate, saying, “It’s time to know deeper, not more,” and has found freedom in the “unknowing” mysteries of God. In The Fullness of Love, Todd draws from the ancient faith’s wealth of orthodoxy, distilling difficult and nuanced biblical passages to transform the message and practice for the twenty-first century.
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.
What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self-branding—such is the new sovereignty business in which, whether one belongs to his base or not, we are all “incorporated.” Drawing on anthropology, political theory, philosophy, psychoanalysis, and theater, William Mazzarella, Eric L. Santner, and Aaron Schuster show how politics in the age of Trump functions by mobilizing a contradictory and convoluted enjoyment, an explosive mixture of drives and fantasies that eludes existing portraits of our era. The current political moment turns out to be not so much exceptional as exceptionally revealing of the constitutive tension between enjoyment and economy that has always been a key component of the social order. Santner analyzes the collective dream-work that sustains a new sort of authoritarian charisma or mana, a mana-facturing process that keeps us riveted to an excessively carnal incorporation of sovereignty. Mazzarella examines the contemporary merger of consumer brand and political brand and the cross-contamination of politics and economics, warning against all too easy laments about the corruption of politics by marketing. Schuster, focusing on the extreme theatricality and self-satirical comedy of the present, shows how authority reasserts itself at the very moment of distrust and disillusionment in the system, profiting off its supposed decline. A dazzling diagnostic of our present, Sovereignty, Inc., forces us to come to terms with our complicity in Trump’s political presence and will immediately take its place in discussions of contemporary politics.
Great marketing just got easier Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance. Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition. Each of the seven chapters in Marketing In A Week covers a different aspect: - Sunday: What is marketing? - Monday: Marketing and the customer - Tuesday: Marketing information and marketing research - Wednesday: Strategic marketing - Thursday: The marketing mix - product and price - Friday: The marketing mix - place - Saturday: The marketing mix - promotion
Social Media Branding in the Age of Obama" is a social media guide designed to help you understand and make the most of the free social media tools available for use on the internet.Barack Obama made history by not only becoming the United States' first African American President, but by using social media technology to get elected. Never has a presidential candidate used the internet and social media so effectively. President Barack Obama used social media web sites such as Facebook, LinkedIN, Twitter, Myspace, Blogger, BlogTalk Radio, YouTube and other web sites as a cohesive, collective social juggernaut.
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