Erdener Kaynak's Books

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

By: Erdener Kaynak,Lalita Manrai

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

By: Erdener Kaynak,Lalita Manrai

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

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252

Publisher

Routledge

Published Date

ISBN 10

113658837X

ISBN 13

9781136588372

Strategic Global Marketing

Issues and Trends

By: Erdener Kaynak

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Strategic Global Marketing

Issues and Trends

By: Erdener Kaynak

Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometricsa benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalersand the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports

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250

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Routledge

Published Date

ISBN 10

1317955862

ISBN 13

9781317955863

Marketing in Central and Eastern Europe

By: Erdener Kaynak

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Marketing in Central and Eastern Europe

By: Erdener Kaynak

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

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130

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Routledge

Published Date

ISBN 10

1317948866

ISBN 13

9781317948865

International Business Expansion Into Less-Developed Countries

The International Finance Corporation and Its Operations

By: Erdener Kaynak,James C Baker

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International Business Expansion Into Less-Developed Countries

The International Finance Corporation and Its Operations

By: Erdener Kaynak,James C Baker

For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the world of development finance has grown rapidly. One of the many financial institutions which cropped up to help war-torn countries with their reconstruction was the IFC. International Business Expansion Into Less-Developed Countries examines the success of the IFC in its wide variety of public sector development activities. Covering thirty-five years of IFC operations, the book thoroughly evaluates the formulation of the concept of the IFC and its evolution as a viable global development finance agency. It is the most complete and up-to-date treatment available of the IFC. The administration and operational procedures are described in detail as are case examples of financial development in all regions. Problems encountered by the IFC and new and future activities of the IFC are discussed. Scholars of economic development and international finance will find the unusual way in which the IFC was established and the case examples presented a highly valuable reference, as will students of international studies and organizations.

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346

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Routledge

Published Date

ISBN 10

1135837112

ISBN 13

9781135837112

Handbook of Cross-Cultural Marketing

By: Erdener Kaynak,Paul Herbig

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Handbook of Cross-Cultural Marketing

By: Erdener Kaynak,Paul Herbig

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

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392

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Routledge

Published Date

ISBN 10

1317957873

ISBN 13

9781317957874

Teaching and Program Variations in International Business

By: Erdener Kaynak,John R Schermerhorn, Jr

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Teaching and Program Variations in International Business

By: Erdener Kaynak,John R Schermerhorn, Jr

Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students. Teaching and Program Variations in International Business is an informative guide to successful strategies for teaching international business. It draws on the practical experience of several highly respected international business programs, as well as research into students’perceptions of their university experiences.This book covers many aspects of designing an international business curriculum, from the most effective ways to organize international fieldwork to the differences between foreign and domestic students’expectations of the university. In addition, it offers solid information on encouraging cross-cultural awareness and cooperation. Teaching and Program Variations in International Business is an invaluable guide to many areas of teaching international business and will give you a working knowledge of: how to use advanced technologies to facilitate virtual teamwork among students in different countries how to harness the Internet to provide an effective, low-cost experience of international cooperation and foreign cultures how to integrate international field experience into a broader teaching strategy what skills students need to operate effectively in other cultures how you can foster global competence and teach critical managerial skills the contrasts between the perspectives of developed and emerging countries how to identify the essential components of a well-designed information system in a global environmentAny university can teach the facts of international business. Only the best-prepared can teach the truths. Teaching and Program Variations in International Business can help you build a curriculum to help your students learn the truths of working in and with a different culture.

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165

Publisher

Taylor & Francis

Published Date

ISBN 10

1317948181

ISBN 13

9781317948186

Marketing in the Third World

By: Denise Martha Johnson,Erdener Kaynak

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Marketing in the Third World

By: Denise Martha Johnson,Erdener Kaynak

Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

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148

Publisher

Psychology Press

Published Date

ISBN 10

1560248300

ISBN 13

9781560248309

Service Industries in Developing Countries

By: Erdener Kaynak

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Service Industries in Developing Countries

By: Erdener Kaynak

First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; an exploration of the very important but neglected service sector - the financial markets - in relation to economic development in developing countries; a study that argues that financial liberalisation is essential to the economic development of the Third World countries and concludes that many will have to change their outlook and adopt more appropriate and realistic financial policies in the next few years.

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136

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Routledge

Published Date

ISBN 10

1135176337

ISBN 13

9781135176334

Marketing Issues in Western Europe

Changes and Developments

By: Erdener Kaynak

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Marketing Issues in Western Europe

Changes and Developments

By: Erdener Kaynak

Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004.

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196

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Psychology Press

Published Date

ISBN 10

0789028387

ISBN 13

9780789028389

Marketing in the Third World

By: Denise Martha Johnson,Erdener Kaynak

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Marketing in the Third World

By: Denise Martha Johnson,Erdener Kaynak

Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

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148

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Psychology Press

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ISBN 10

1560248300

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9781560248309

European Perspectives in Marketing

By: Erdener Kaynak

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European Perspectives in Marketing

By: Erdener Kaynak

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European countries, as there is a strong demand in these ten countries for various products and services. Very soon, we will be witnessing the emergence of an enlarged Europe with high market and investment potential. This resource examines marketing practices and consumer behavior in several EU countries, plus one EFTA country and one Associate EU member country. With conceptual frameworks, case studies, analytical insights into European marketing issues, empirical data, and propositions for future testing, European Perspectives in Marketing presents clear, understandable writing on: outsourcing industrial products from Eastern and Central European suppliers cross-cultural differences in the effect of advertising repetition and size—with a case study from Germany the internationalization of small high-tech firms—with case examples from Norway the impact of the euro on Italian consumers’ currency adjustment strategies—have they successfully adapted to the new currency by substituting their old internal price references (based on the high-denomination lira) with a new set of references that reflects the low-denomination currency of the euro? international antitrust strategies and the policies of Pepsi and Coke in Europe as compared to in the United States—and a look at the managerial and public policy implications of US and EU antitrust regulations recent advances in Information & Communication Technology (ICT) and how they can reduce the communication barriers between and within geographically dispersed organizations why young Turkish adults (high school and university students, and young people in the workforce) purchase and use mobile telephones for symbolic rather than practical reasons

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184

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Routledge

Published Date

ISBN 10

1136427511

ISBN 13

9781136427510

Cross-National and Cross-Cultural Issues in Food Marketing

By: Erdener Kaynak

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Cross-National and Cross-Cultural Issues in Food Marketing

By: Erdener Kaynak

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more!Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.

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114

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Routledge

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ISBN 10

1317957245

ISBN 13

9781317957249

Utilizing New Information Technology in Teaching of International Business

A Guide for Instructors

By: Fahri Karakaya,Erdener Kaynak

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Utilizing New Information Technology in Teaching of International Business

A Guide for Instructors

By: Fahri Karakaya,Erdener Kaynak

Recent developments in the areas of computer databases, simulation games, and expert systems have added a different dimension to the business curriculum. This informative book instructs educators in how information technology can be used in teaching international business to students and business executives. Utilizing New Information Technology in Teaching of International Business includes descriptions and utilization of the state-of-the-art of computer and telecommunications technology, including a variety of computer software packages and international business databases. Examples with step-by-step instructions are included to depict how to use these software packages and databases. Discussions of actual classroom implementation, plus software reviews, provide teachers with the knowledge and incentive to begin to incorporate these new technologies into their classrooms, better preparing students for the realities of the business world. Utilizing New Information Technology in Teaching of International Business can be used as a training tool for business executives who wish to increase their skills in the field of international business. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives and students will know how to tap into several databases to identify new international markets and obtain up-to-date information about them. Utilizing New Information Technology in Teaching of International Business is useful for courses in international business/management, international marketing, and international accounting. Some of the new technologies covered include: electronic data retrieval services expert systems in international business simulation software in international business personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope Utilizing New Information Technology in Teaching of International Business helps provide current and future executives with the technological skills needed to gain a competitive advantage in the global market.

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178

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Psychology Press

Published Date

ISBN 10

156024416X

ISBN 13

9781560244165

Teaching and Program Variations in International Business

By: Erdener Kaynak,John R Schermerhorn, Jr

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Teaching and Program Variations in International Business

By: Erdener Kaynak,John R Schermerhorn, Jr

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165

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Taylor & Francis

Published Date

ISBN 10

1317948181

ISBN 13

9781317948186

Industrial Products

A Guide to the International Marketing Economics Model

By: Erdener Kaynak,Hans Jansson

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Industrial Products

A Guide to the International Marketing Economics Model

By: Erdener Kaynak,Hans Jansson

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

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244

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Routledge

Published Date

ISBN 10

1136585850

ISBN 13

9781136585852

International Joint Ventures in East Asia

By: Roger Baran,Yigang Pan,Erdener Kaynak

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International Joint Ventures in East Asia

By: Roger Baran,Yigang Pan,Erdener Kaynak

International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia, advances understanding of this geographical region, and points out the future areas of research on IJVs in this area. This latest research, conducted by business school professors in North America, Europe, and the Pacific Asia Region, presents readers with an innovative, multicultural perspective and assists the joint venture manager in planning, negotiating, and running joint ventures in East Asia.

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Page Count

190

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Psychology Press

Published Date

ISBN 10

1560247711

ISBN 13

9781560247715

The Global Business

Four Key Marketing Strategies

By: Erdener Kaynak

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The Global Business

Four Key Marketing Strategies

By: Erdener Kaynak

Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.

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351

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Taylor & Francis

Published Date

ISBN 10

1317953126

ISBN 13

9781317953128

Teaching International Business

Ethics and Corporate Social Responsibility

By: Erdener Kaynak,Gopalkrishnan R Iyer

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Teaching International Business

Ethics and Corporate Social Responsibility

By: Erdener Kaynak,Gopalkrishnan R Iyer

Instill social responsibility in your students! “Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to Ethics in International Business Education In recent years there has been a rapid growth of academic and practical interest in business ethics and social responsibility at the corporate level. Teaching International Business: Ethics and Corporate Social Responsibility is a collection of academic writings on the issues and challenges of incorporating ethics and corporate social responsibility concerns into international business education. The logic of economic globalization presumes that economic principles and business ethics are universal, but in fact, cross-cultural realities and indigenous perspectives are often quite unique. Teaching International Business: Ethics and Corporate Social Responsibility covers the major perspectives in business ethics as they relate to international business. In Teaching International Business: Ethics and Corporate Social Responsibility, you will explore: techniques and approaches for teaching ethics and social responsibility to your students individual versus corporate responsibility cultural effects on generally accepted accounting principles (GAAP) cultural effects on generally accepted auditing standards (GAAS) globalization and its impacts ethical issues in international marketing Teaching International Business: Ethics and Corporate Social Responsibility brings you ethical issues and perspectives in economics, management, finance, accounting, and marketing. The broad range of approaches and issues presented here will be of immense use to educators teaching foundational international business courses. This volume will go a long way in gripping students’interests while delivering relevant educational information.

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140

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Routledge

Published Date

ISBN 10

1317948149

ISBN 13

9781317948148

Executive Development and Organizational Learning for Global Business

By: Erdener Kaynak,Robert M Fulmer,J Bernard Keys

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Executive Development and Organizational Learning for Global Business

By: Erdener Kaynak,Robert M Fulmer,J Bernard Keys

An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective executives and masterminding learning organizations. In this cutting-edge overview, you'll share in the success stories of some of the most tried-and-true, top-selling authors in the world such as Peter Senge and Rosabeth Moss Kanter. Considered a “must-have” handbook for development managers, Executive Development and Organizational Learning for Global Business gives you a unique perspective on the major challenges you'll face when setting up your executive education program. Anyone creating a comprehensive game plan for a large global organization will want to be familiar with the informative practices in this book. In its concise and straightforward chapters, you'll read about: cross-cultural challenges of executive development tools and techniques for developing international executives experiential issues and action learning in global organizations anticipatory learning for global concerns Today, more than ever, piloting your global organization through a world of changing management systems and executive development programs can be overwhelming. But the unique perspectives you'll find in this time-saving collection will start you off right. So, whether you're a human resource development practitioner, a human resource executive, or an academic in human resource development, you'll profit from the bevy of intellectual insight and real-world experience that some of the world's most successful authorities have organized for you in the pages of Executive Development and Organizational Learning for Global Business.

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291

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Routledge

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ISBN 10

1317972651

ISBN 13

9781317972655

International Management Leadership

The Primary Competitive Advantage

By: Erdener Kaynak,John R Darling

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International Management Leadership

The Primary Competitive Advantage

By: Erdener Kaynak,John R Darling

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international perspective, this book provides you with the information you need to understand the competitive factors that distinguish one firm from another and to recognize the determinants of success.Giving you formats and outlines and a fresh perspective of your work, your organization, and yourself, International Management Leadership is much more practical than other management textbooks. You'll learn how to help make your company more effective in the arena of international management leadership as you read about: requirements of and special demands on international managers managerial leadership in the era of knowledge strategic leadership and implementation of strategy management as a fulfillment of purpose leadership of conflict management transformational leadership team leadership Whether you're an individual involved in a management training program, a management consultant, an executive manager, or a student of international management or business, you'll appreciate this book's take on the competitive factors of leadership in international business today. As a textbook, International Management Leadership provides students with a broad perspective on the practice of managerial leadership and organizational life in the global arena--bringing examples to life and going far beyond what is needed to simply pass a course.

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Page Count

238

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Routledge

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ISBN 10

1136373470

ISBN 13

9781136373473

Handbook of Cross-Cultural Marketing

By: Erdener Kaynak,Paul Herbig

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Handbook of Cross-Cultural Marketing

By: Erdener Kaynak,Paul Herbig

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356

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Routledge

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ISBN 10

1317957865

ISBN 13

9781317957867

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

By: Erdener Kaynak,Lalita Manrai

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

By: Erdener Kaynak,Lalita Manrai

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

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251

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Routledge

Published Date

ISBN 10

1136588302

ISBN 13

9781136588303

Ethical Issues in International Marketing

By: Erdener Kaynak,Nedjet Delener

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Ethical Issues in International Marketing

By: Erdener Kaynak,Nedjet Delener

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

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144

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Routledge

Published Date

ISBN 10

1317939387

ISBN 13

9781317939382

International Marketing

Sociopolitical and Behavioral Aspects

By: Erdener Kaynak

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International Marketing

Sociopolitical and Behavioral Aspects

By: Erdener Kaynak

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410

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Routledge

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ISBN 10

1136777636

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9781136777639

Sociopolitical Aspects of International Marketing

By: Erdener Kaynak

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Sociopolitical Aspects of International Marketing

By: Erdener Kaynak

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

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410

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Psychology Press

Published Date

ISBN 10

0866569510

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9780866569514

Marketing Issues in Western Europe

Changes and Developments

By: Erdener Kaynak

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Marketing Issues in Western Europe

Changes and Developments

By: Erdener Kaynak

Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.

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186

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Routledge

Published Date

ISBN 10

1136437592

ISBN 13

9781136437595

Book's by Erdener Kaynak

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