Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Be all that you can be - Personal Marketing - an Amazon Best Seller Learn how to use the Five Step model for personal and business success I have been living the dream of doing whatever I want for nine years! Can you? No, actually you can't. Only gifted people like me can. I am just teasing you. Of course, you can do it. This is what Personal Marketing: Marketing the Impossible is all about. How to be your own boss, rich and successful? How do make the bold move ahead? *** You don't need to have lots of money to start *** Learn the Powerful, Magical secret of the Five Steps How to use the Five step model to get AMAZING results in your business and personal life? *** People tell you not to follow through on your dreams, learn how to ignore them. How do you learn to listen to the right people? *** In Personal Marketing: Marketing the Impossible I have given a step by step model, based on an extensive COACHING AND CONSULTING experience Want to know how to market the impossible TWICE EFFECTIVELY *** Stephen Covey (7 habit) communicates with a SIMPLE but EFFECTIVE model to change how people operate. I have revealed this POWERFUL secret of the process and where the model fits. Personal Marketing: Marketing the Impossible Includes Five steps to move you away from the comfort zone to CHANGE *** I have shown why it is dangerous for you to remain in the comfort zone- I have busted the safety of the Comfort Zone How do you maintain direction from start to end? *** PERFECT - time to start with the actual work! *** How do you believe in yourself? *** What are the stories you have to let go off? *** What is UnProjecting and why is it important? *** What do you do with DELAY fish? P.S. Imagine making it and proving all your friends and family wrong? Isn't that a great return on buying this book? That's an amazing return. HURRY - grab your copy of Personal Marketing: Marketing the Impossible, Click the buy button now!! 100% Satisfaction Guaranteed
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Understanding Non-State Actors aims to reduce the scarcity of academic literature on armed non-state actors (NSAs) that have always been a part of world politics and wars. This monograph offers, possibly for the first time, a systematic historical review as well as a substantive theory of NSAs and their arming efforts. From the Jewish rebellions against Rome to the war between the Ukrainian separatists and the Ukrainian government, NSAs’ weapons acquisition has been vital for the build-up of their force, enabling both the employment of that force and its sustainability. While weapons are not necessarily the most important factor in military build-up, NSAs need weapons to fight, and revolts usually erupt after the organizers have acquired a certain number of weapons. Conversely, many revolts lose momentum and operations are not carried out, or turn ineffective, due to shortages of arms and ammunition. A major theme of this monograph is that in spite of dramatic political and technological changes, armed NSAs in different periods have employed similar methods to acquire weapons. Self-production, looting and stealing, external support, and the arms trade were always the major ways for NSAs to acquire weapons, though the importance of each method and the type of arms has changed remarkably over time. Understanding Non-State Actors discusses the factors – political, social, cultural, technological, and organizational – that have both facilitated and constrained the ability of NSAs to acquire arms. Especially, lecturers and students of Military, Terrorism, Conflict studies, War and peace studies will benefit from this study.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.