The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
Organizations, Strategic Risk Management and Resilience: The Impact of COVID-19 on Tourism aims to identify, analyse and underline the importance of having a conceptual framework designed to develop and improve the risk management and resilience for organizations, particularly during times of crisis. In the aftermath of COVID-19, it is of paramount importance to predict the trajectory of change in consumer behaviour to help managers identify the basis of a resilience strategy to ideally respond to the current situation. In particular, the book focuses on the analysis and description of the Italian tourism sector, giving a report on how the tourism sector reacted to COVID-19, underlining the importance to adopt a resilient approach relevant for evaluating the effective impact of the pandemic dynamics and to provide support tools for decision-makers to be prepared for the unexpected and to be able to follow a smart adaptation. The book shows the latest state of knowledge on the topic and will be of interest to students at an advanced level, academics and reflective practitioners in the fields of strategic and risk management and the business of tourism.
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
Organizations, Strategic Risk Management and Resilience: The Impact of COVID-19 on Tourism aims to identify, analyse and underline the importance of having a conceptual framework designed to develop and improve the risk management and resilience for organizations, particularly during times of crisis. In the aftermath of COVID-19, it is of paramount importance to predict the trajectory of change in consumer behaviour to help managers identify the basis of a resilience strategy to ideally respond to the current situation. In particular, the book focuses on the analysis and description of the Italian tourism sector, giving a report on how the tourism sector reacted to COVID-19, underlining the importance to adopt a resilient approach relevant for evaluating the effective impact of the pandemic dynamics and to provide support tools for decision-makers to be prepared for the unexpected and to be able to follow a smart adaptation. The book shows the latest state of knowledge on the topic and will be of interest to students at an advanced level, academics and reflective practitioners in the fields of strategic and risk management and the business of tourism.
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