The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
How thinking like an artist can improve our decision making and provide the perspective necessary to make better choices. Why are so many of our decisions regrettable, and what can we do about it? Decisionscape maps the surprising ways that our decisions are influenced and how thinking like an artist can help us deliberately arrange our perspective to make better choices. Introducing the concept of a “decisionscape,” Elspeth Kirkman blends art and science with insights from moral philosophy, sports, geopolitics, and elsewhere to explore decision making in a refreshingly original way. A broadly appealing and relatable book, Decisionscape asks us to confront the prejudices, blind spots, and hypocrisy in our day-to-day thinking. When we make choices, Kirkman explains, we act like an artist arranging objects on a canvas, using our system of perspective to compose a mental representation of the world. This decisionscape includes a foreground and background, a frame, a fixed viewpoint, and outside influences. Organized into four parts that unpack a different facet of the book’s organizing principle, Decisionscape shows how psychological distance dictates what we prioritize and diminish, how the big picture can often look different from its parts, how culture and context frame decisions, and how personal worldviews alter how we interpret information. Complex, timely, and breezy, Decisionscape addresses one of the most fundamental human experiences: making better decisions to live our best life.
In this marvelous anthology, Elspeth Huxley, our best and most popular writer on Africa, has drawn on her unparalleled knowledge of Kenya and its literature to present a fully rounded portrait of one of the most fascinating countries in the world. In nine sections focusing on exploration, travel, settlement, war, hunting, wildlife, environment, life-styles, and legend and poetry, using only first-hand accounts, she guides the reader through the story of Kenya from AD100 to the present with her characteristic candour and directness.
Terrestrial Mammal Conservation provides a thorough summary of the available scientific evidence of what is known, or not known, about the effectiveness of all of the conservation actions for wild terrestrial mammals across the world (excluding bats and primates, which are covered in separate synopses). Actions are organized into categories based on the International Union for Conservation of Nature classifications of direct threats and conservation actions. Over the course of fifteen chapters, the authors consider interventions as wide ranging as creating uncultivated margins around fields, prescribed burning, setting hunting quotas and removing non-native mammals. This book is written in an accessible style and is designed to be an invaluable resource for anyone concerned with the practical conservation of terrestrial mammals. The authors consulted an international group of terrestrial mammal experts and conservationists to produce this synopsis. Funding was provided by the MAVA Foundation, Arcadia and National Geographic Big Cats Initiative. Terrestrial Mammal Conservation is the seventeenth publication in the Conservation Evidence Series, linked to the online resource www.ConservationEvidence.com. Conservation Evidence Synopses are designed to promote a more evidence-based approach to biodiversity conservation. Others in the series include Bat Conservation, Primate Conservation, Bird Conservation and Forest Conservation and more are in preparation. Expert assessment of the evidence summarised within synopses is provided online and within the annual publication What Works in Conservation.
Uses historical, linguistic, and literary evidence to discuss the reorientation of the text and reader towards one another. This work investigates changes in punctuation, sentence structure, and letter and diary writing in the period to illuminate the emergence of a different prose style and the birth of the narrator
How thinking like an artist can improve our decision making and provide the perspective necessary to make better choices. Why are so many of our decisions regrettable, and what can we do about it? Decisionscape maps the surprising ways that our decisions are influenced and how thinking like an artist can help us deliberately arrange our perspective to make better choices. Introducing the concept of a “decisionscape,” Elspeth Kirkman blends art and science with insights from moral philosophy, sports, geopolitics, and elsewhere to explore decision making in a refreshingly original way. A broadly appealing and relatable book, Decisionscape asks us to confront the prejudices, blind spots, and hypocrisy in our day-to-day thinking. When we make choices, Kirkman explains, we act like an artist arranging objects on a canvas, using our system of perspective to compose a mental representation of the world. This decisionscape includes a foreground and background, a frame, a fixed viewpoint, and outside influences. Organized into four parts that unpack a different facet of the book’s organizing principle, Decisionscape shows how psychological distance dictates what we prioritize and diminish, how the big picture can often look different from its parts, how culture and context frame decisions, and how personal worldviews alter how we interpret information. Complex, timely, and breezy, Decisionscape addresses one of the most fundamental human experiences: making better decisions to live our best life.
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