Elmo Roper's Books

Personal Influence

The Part Played by People in the Flow of Mass Communications

By: Elihu Katz,Paul F. Lazarsfeld,Elmo Roper

Write a review Read reviews Take a Quiz Solve Book Puzzle

Personal Influence

The Part Played by People in the Flow of Mass Communications

By: Elihu Katz,Paul F. Lazarsfeld,Elmo Roper

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

435

Publisher

Routledge

Published Date

ISBN 10

1351500201

ISBN 13

9781351500203

First Survival of Alzheimer's

Healed by Holy Spirit

By: Elmo Hudson

Write a review Read reviews Take a Quiz Solve Book Puzzle

First Survival of Alzheimer's

Healed by Holy Spirit

By: Elmo Hudson

I was the first person healed of the incurable disease of Alzheimer's when I was diagnosed on 6/23/2008 and 1/20/2011. In seven years I was to be bedridden, but I was miraculously healed by the Holy Spirit and confirmed by medical evidence on 5/9/2012 and 6/26/2014, like Naaman, who had leprosy, only he was healed 2 Kings 5:14.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

227

Publisher

AuthorHouse

Published Date

ISBN 10

1504949382

ISBN 13

9781504949385

Dams, Parks and Politics

Resource Development and Preservation the Truman-Eisenhower Era

By: Elmo Richardson

Write a review Read reviews Take a Quiz Solve Book Puzzle

Dams, Parks and Politics

Resource Development and Preservation the Truman-Eisenhower Era

By: Elmo Richardson

This book is a chronicle of the myopia and gamesmanship that dominated Americans' understanding of their environment on the eve of the nation's ecology crisis. Based almost entirely on primary sources, Elmo Richardson's study examines the interplay between the national policies and programs for development and preservation of natural resources in the centralist Truman administration and the localist, enterprise-oriented Eisenhower administration. He shows that the decade examined brought about very little change in the values held by federal policy makers. Although the development of resources was a prominent issue in the elections of 1948, 1952, and 1956, what emerges from Richardson's account is the shallowness of understanding on the part of the decision makers and the public, and the ease with which policy direction could be deflected. The book demonstrates the persistence of the tradition of development and the nonpartisan character of the movement for preservation, which crossed party lines, regional lines, and economic interest groups.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

351

Publisher

University Press of Kentucky

Published Date

ISBN 10

0813186528

ISBN 13

9780813186528

Boxer of the Year

Hudson Vgm

By: Elmo Hudson

Write a review Read reviews Take a Quiz Solve Book Puzzle

Boxer of the Year

Hudson Vgm

By: Elmo Hudson

The benefits of this book is to inform the public how General Motors treat their black employees that files a Civil Rights complaint and lawsuit against them. They will commit fraud and conspiracy before the courts. This has been going on since August 19, 1983 to the present. This book is about all the pain and hardship I have to go through as a result of this ordeal. This will inform the blacks of what to do and say. And how they can be victorious against a large Corporation. I have experience everything that I am talking about for twenty years and still trying to get some closure from this ordeal. I have experience seeing a psychiatrist and psychologist since May 15, 1985. I was taken off work in July of 1992 and was placed on total and permanent disability with Social Security. This also tells about me leaving home and moving south to Arkansas and having to go to a all black school. I also had to plow the white man field with two mules and a plow. I also won several titles in Golden Gloves Boxing and was the number one boxer at one hundred and twenty six pounds featherweight here and I was nominated for all Army boxing. I would say to pursue your goals until you get the justice you so deserve.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

238

Publisher

AuthorHouse

Published Date

ISBN 10

1410719405

ISBN 13

9781410719409

Opportunities in Broadcasting Careers

By: Elmo Ellis

Write a review Read reviews Take a Quiz Solve Book Puzzle

Opportunities in Broadcasting Careers

By: Elmo Ellis

The most comprehensive career book series available, Opportunities in . . . explores a vast range of professions. Each book offers: The latest information on a field of interest Training and education requirements for each career Salary statistics for different positions within each field Up-to-date professional and Internet resources And much more

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

190

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071454578

ISBN 13

9780071454575

Prince Elmo

By: Elmo Cunningham

Write a review Read reviews Take a Quiz Solve Book Puzzle

Prince Elmo

By: Elmo Cunningham

Elmo Cunningham invites you to tag along as he presents a collection of short stories, anecdotes and adventures that he affectionately calls his life.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

156

Publisher

Pentland Press (NC)

Published Date

ISBN 10

1571971637

ISBN 13

9781571971630

Book's by Elmo Roper

Personal Influence

Personal Influence

First Survival of Alzheimer's

First Survival of Alzheimer's

Dams, Parks and Politics

Dams, Parks and Politics

Boxer of the Year

Boxer of the Year

Opportunities in Broadcasting Careers

Opportunities in Broadcasting Careers

Prince Elmo

Prince Elmo

Username

Password

Username

Password

Password again

Birthday

Email